What are the techniques for product packaging?

Successful packaging can stimulate purchasing behavior, guide consumption, and strengthen promotion. (1) Similar packaging strategy. This strategy can save packaging design costs, increase the operator's momentum, and help introduce new products. But it only applies to products of the same quality level. If the quality is very different, high-quality products will be adversely affected. (2) Multiple packaging strategies. Put a variety of products that are related to each other in use into one packaging container and sell them at the same time. (3) Reuse packaging strategy. After the original packaging of the goods is used up, the packaging container can be used for other purposes, such as cup-shaped packaging, the empty packaging bottle can be used as a water cup, the candy packaging box can be used as a stationery box, etc. This strategy can arouse customers' purchasing interest and play an important role in advertising. role. (4) Comes with a gift packaging strategy. In order to meet the needs of promotion, gifts or coupons are included in the packaging. For example, children's food, children's toys, candy and other products come with comic books and recognition cards; cosmetics are equipped with coupons, and you can get different gifts by accumulating several. (5) Change packaging strategy. When a product is of good quality but cannot be sold, consideration should be given to improving the packaging. Packaging is like Cinderella's feather coat and the glass slippers on her feet. It is an indispensable part for new products to open the market and establish their image.