Four elements of outdoor advertising

The four elements of outdoor advertising are:

First, advertising copy: the title of the advertisement in the advertising copy should be placed in the most conspicuous position in the advertising screen, the advertising slogan should be concise, and the logo of the enterprise can also be placed on the advertising screen.

2. Graphics: The pictures on the advertising screen should be expressed in an abstract way, highlighting the personality of the goods or services, being familiar and easy to understand, having strong visual effects and stimulating consumers' consumption.

3. Color: The color of outdoor advertising pictures is also an extremely important factor. People are usually very sensitive to color. Color can not only make the product display more personalized, but also make the advertising picture more attractive and leave a deep impression on the audience.

Fourth, the format: the format is to arrange the above three elements and set each other off to achieve better publicity results. ?