2022 Made in China Digital Transformation Summit - ***Discussing "breaking" and "establishing" the industry

On May 18, 2022, Dadong Times Think Tank (TD) will hold the "2022 Made in China Digital Transformation Summit and 2022 Kahn Award Selection and Award Ceremony".

The theme of this summit is "Destruction and establishment complement each other, attack and defense are in the right way".

Moving forward while "breaking and establishing" is the basic law of the development of things, and it is also in the manufacturing industry.

What is broken is the old production capacity, and what is established is a new business format; what is broken is the old model, and what is established is a new pattern.

As the scale of industrial modernization continues to expand, the development of the manufacturing industry has ushered in new opportunities. At the same time, new technologies continue to emerge, business models are subverted, customer needs are increasingly personalized, product quality requirements are more stringent, delivery times are significantly shortened, and industrial chain collaborative management and control are all beginning to examine the original needs. Traditional manufacturing and management models have put the manufacturing industry under pressure to transform and upgrade. Start thinking about how to deeply integrate with the Internet to enhance corporate innovation and productivity in an era of rapid development of Internet technology.

Breaking is imperative

Among the keywords for 2021, Gree emphasized both breaking and establishing. In terms of digitalization, Dong Mingzhu, chairman and president of Gree Electric Appliances, said that since 2016, Gree has introduced digitalization into the industrial manufacturing field. Through practice, Gree Electric has realized a "black light factory" - a factory that originally required tens of thousands of people now only needs more than 1,000 people. "Digital construction has brought us the biggest changes, which are disruptive changes in accuracy, quality and efficiency." Dong Mingzhu said that Gree Electric's personnel structure has also undergone fundamental changes: "In the early days, we had only 800 R&D personnel. There are now 16,000 R&D personnel, and it already has 16 research institutes and more than 1,000 laboratories. ”

“In the past, everyone thought that industry was a traditional industry without advancement, while the Internet was modernity. industry, but through cooperation, the Internet era has promoted the development of industrial manufacturing," Dong Mingzhu further said.

Since 2012, Midea’s total investment in digital transformation has exceeded 14 billion yuan. Midea Group has successively gone through five stages: Digital 1.0, Internet, Digital 2.0, Midea Industrial Internet, comprehensive digitalization, and comprehensive intelligence.

At the beginning of 2022, at the historical node of the "ten-year update" of digital transformation, Fang Hongbo, chairman and president of Midea Group, delivered a keynote speech on "Growing Firmly and the Sky is High" to all employees. Fang Hongbo said: "In the United States, the only constant is change. There is no better era, no worse era, only a newer era. Continuous evolution and self-subversion are the only path forward for the United States."

Haier's approach is that starting from 2000, Haier has carried out a suicidal change within Haier: smashing the management system that it was proud of before, diluting and abolishing the bureaucracy. At the end of 2012, Haier announced that it had officially entered the network strategy stage. Two years later, it further proposed the "three modernizations" strategic theme of "enterprise platformization, employee makerization, and user personalization" to transform from a manufacturing factory to an entrepreneurial platform.

Since 2020, Haier Smart Home has comprehensively implemented digital platforms and built a smart home experience cloud platform to build digital marketing and terminal information through six upper platforms: customers, users, products, services, marketing, and logistics. , realizing the upgrade of the business model from offline to online. In 2021, Haier Smart Home will focus on promoting digital platform projects such as "Digital Direct Sellers", "Digital Service Soldiers" and "Digital Supply Chain".

Looking back on 2021, Dadong Times Think Tank (TD) implements the concept of "data comes from practice" and visited more than 600 manufacturing and software companies, including Midea, Gree, etc. with revenue exceeding 100 billion. There are also start-ups with revenue of less than 1 million yuan, such as GAC and SAIC. Regardless of the level of revenue scale, TD deeply feels that everyone is participating in the wave of digital change and actively exploring direction and value.

As long as the direction is right, we are not afraid of many difficulties

During the 14th Five-Year Plan, the development and construction of digitalization has been regarded as a national strategic task, and on a global scale, digitalization is the consensus reached globally. Every enterprise is moving towards digitalization and intelligence, and the intelligence of products and services is also constantly improving, which forces enterprises to refocus on improving and upgrading their business. Building a preliminary enterprise digital architecture is a top priority. On the one hand, digital transformation can be used to reconstruct the original production and business model to make business processes more standardized and management more efficient. On the other hand, through new business models, working models, and business processes, Provide customers with better services and maintain the vitality of market competition. Therefore, in the overall design of the digital transformation project, the planning ideas extending from the workshop to the group should be considered, and the design ideas of unified platform, unified standards, and unified business should be adopted to reduce the differences in manufacturing execution systems between business workshops of different branch companies, thereby improving the system Versatility.

Although "difficulty in transformation" and "inability to transform" are still the practical problems mentioned most often by manufacturing companies, reducing costs and increasing efficiency through digital, networked and intelligent means and building core competitiveness have Become the common sense in all walks of life. Although the digital transformation breakthrough in the manufacturing industry has eliminated some failed companies like a violent storm, it has also allowed those who have survived the storm to desperately absorb the nutrients released by the reform, making themselves more resilient and growing into the backbone of the industry. strength.

In more than a year of research, the Dadong Times Think Tank (TD) team found that not all companies have a clear understanding of digital transformation. How to transform? How to transfer? It has become a real problem that currently plagues many manufacturing companies.

This is also the original intention of Dadong Times Think Tank (TD) to organize the "2022 Made in China Digital Transformation Summit". Through this event, it will provide manufacturing companies and industry experts with a high-level and efficient dialogue platform to strengthen mutual connections. , enhance mutual understanding, focus on the forefront of the industry and current hot spots in the context of globalization, lead the digital transformation of the industry, and promote the sustained, healthy and steady development and progress of Chinese manufacturing companies.

At the same time, the voting activity for the 2022 Kahn Award is in full swing. All colleagues in the manufacturing industry are welcome to actively participate in voting and jointly select digital service companies with strength or potential.