Kneel for the beauty salon's business philosophy and management system?

beauty salon's business philosophy of winning

Planning is the key to winning or losing. Perfect and accurate planning is obtained through the process of experience and training. Accurate planning, operation and successful development cannot be separated from accurate enterprise orientation. The planning department of China Guangdong Ruishiboya Development Co., Ltd., the general agent in Asia, made a comprehensive summary of the beauty salons under Ruishiboya, and put forward six key contents for those who are interested in it:

1. Determination of customer base (customer level and market division)

2. Selection of suitable products and price points to recommend to customers

3. Design the best customer hospitality and service process. Make customers feel that they are valued

4. Skin care brand selection and effect consideration

5. Make good marketing strategy and development, and retain customers

6. Have the concept of cost. No matter what kind of service the industry is, "the customer is always God". The beauty salons under Ruishiboya set the rise and fall of the enterprise on the basis of "meeting customer needs" and "meeting customer management", so that customers can "carry a boat and also" From the management of beauty salons, as a service occasion of beauty products terminal, the main function of beauty salons is to provide customers with and improve their external image, but also to satisfy their psychology and their pleasant psychological feelings caused by enjoying services, until the highest goal is "win-win" between operators and customers.

As an occasion to serve the public, beauty salons should provide consumers with:

1. Image is the key, otherwise customer churn is an inevitable factor.

2. Customers want a safe, quiet and comfortable environment: the environment is the main factor to attract customers. When customers choose a beauty salon, they first pay attention to the beauty salon environment and atmosphere.

3. Full of dynamic and fresh atmosphere: With the dynamic and fresh atmosphere, Rishi Boya makes customers involuntarily integrate into one, making them realize the thoughtful and meticulous service of beauty salons.

4. Provide customers with fashion and life information: so that customers can get more useful information during beauty treatment.

5. Ruishi Boya Beauty Salon uses comprehensive, meticulous and unified standards in environment, atmosphere and beautician to relieve customers' emotions and make them relax.

6. Through meticulous beauty and body building, Ruishiboya Beauty Salon allows customers to rebuild their self-confidence and exert their inner temperament.

7. In the service, Ruishiboya Beauty Salon sincerely analyzes the importance of product safety to customers, and should not pay attention to the purchase price, so that customers know how to identify cosmetics.

8. The service of Ruishi Boya Beauty Salon is not only reflected in reception skills, good products, good effects and good technology, but also in the aspects of hygiene, equipment, instruments, promotion, clothing and etiquette of employees.

management system of beauty salons

1. Position and responsibilities

Staffing and job responsibilities of beauty salons are difficult to learn but difficult to do. However, the implementation of institutionalized job management is an indispensable condition for beauty salons to become stronger and bigger, so it is necessary for us to understand and understand it. The following is the post setting and responsibility standard setting of a medium-sized Tianqin Jiaoyan ecological aesthetic museum, which can be flexibly used by operators according to their own scale.

Dean's responsibilities:

Dean is the core figure of the whole franchise store, and his main responsibilities are the operation and management of the whole beauty salon and the guidance, supervision and inspection of all work. Specific responsibilities include:

1. Explain the business philosophy and service consciousness of beauty salons, cultivate the professionalism of shop assistants, and rationally use all kinds of talents.

2. Analyze customers' opinions, explain service objectives and standards, work out methods to improve services with colleagues, set an example and implement service commitments.

3. Regularly understand the situation of tourist expansion and market competition, analyze the situation and come up with countermeasures.

4. Establish a fair, reasonable and effective reward and punishment system, coordinate the relationship between shop assistants and maintain good discipline.

5. Supervise the daily work to ensure the normal operation and high-quality service of all links in the beauty salon.

6. Choose high-quality products to serve customers, so as to ensure good product effect, stable quality and value for money.

7. Train employees regularly to improve service quality.

8. Set a reasonable charge price according to the market situation; And clearly mark the price (including nursing items and products) to establish a good reputation.

9. Regularly assess the performance of the beauty salon manager and the acting manager, and form assessment materials.

Responsibilities of store manager and acting store manager:

1. Strict internal management, good implementation of various rules and regulations, strict management procedures for cash, products, equipment and utensils, and regular inspection to ensure no mistakes;

2. Do a good job in the management of beauticians, strictly enforce the appointment standards of beauticians, be serious in work discipline, make work plans, and have a reasonable and clear division of labor;

3. Organize and implement the selection activities of excellent beauticians, and do a good job in assessing and recording the daily indicators of beauticians according to the specific requirements for selecting excellent beauticians;

4. Do a good job in the ideological work of beauticians, often talk with beauticians, care about their thoughts, work and life, listen to their opinions and suggestions extensively, constantly improve their work, and fully mobilize the enthusiasm of beauticians;

5. Organize the weekly meeting and the morning meeting every day, make preparations before the meeting, solve the problems in time, assist the clerk to achieve the goal and improve the technical and sales ability of the clerk;

6. Do a good job in the management of customer information, always know the needs of customers, check whether the service of beauticians is in place, listen to customers' opinions and deepen their feelings with customers;

7. Organize the training of beauticians irregularly as needed, and constantly improve the professional level of beauticians;

8. Do a good job of consulting at the front desk, constantly improve the business level and service level, and make customers willing to spend in our company, happy to come and satisfied to return;

9, pay special attention to health management, implement the responsibility system, and insist on checking many times a day to ensure the cleanliness of the environment.

Beauty consultant (may be concurrently held by the store manager) Responsibilities:

1. Warm and thoughtful reception of visiting customers.

2. Learn more about the products and care items that customers have used. Consult the customer files first, and then serve the guests. If a new customer is seriously asked by a beauty consultant about the customer's needs and situation in a professional manner, including the products he has used and the care items he has done, and whether he is satisfied or dissatisfied with the previous products or care, several purposes should be achieved through these communications: ① Customer's needs; ② Assess the customer's consumption level; ③ Whether the products used by the customer in the past are suitable for the customer, and make reference when promoting the products. Observe the customer's skin carefully, know the real situation of the customer's skin exactly, so as to choose the appropriate products and beauty projects.

3. Establish a customer profile for each guest, and submit the above-mentioned inquired information and detailed records of the guest's nursing items and purchased products.

4. Analyze the guest's skin in detail and design a nursing course for the guest, and clearly let the guest know which skin problem the course is aimed at, what kind of improvement effect can be achieved by completing the course, and design home care products for the guest, but only tell the guest that the home care effect is ideal.

5. Tell the beauty assistant and beautician clearly what kind of care process to do for the guests.

6. When busy, you should still greet every guest with a warm attitude, and send drinks and magazines to the guests who need to wait in time.

7. After the guest finishes nursing, let the guest have a rest and chat with the guest. It is suggested to cooperate with the home care.

8. Bill and settle accounts for guests.

9. Provide regular telephone tracking service, give small gifts to guests on appropriate days, and maintain good customer relationship.

Responsibilities of financial management personnel:

1. Counting and settling daily operating income, product sales income and management expenses.

2. Carefully fill in, check and sort out the "Daily Report of Beauty Salon's Financial Situation" every day.

3. Fill in, check and sort out the "Monthly Report of Beauty Salon's Financial Situation" on time every month, analyze and summarize the operating income and expenditure of this month, and provide reference opinions to the superior supervisor on increasing income and reducing expenditure and using funds.

4. Fill in, check and sort out the "Monthly Table of Beauty Salon Sales" in time every month, and provide the information of best-selling and unsalable goods to the superior supervisor.

5. According to the needs of business expansion, provide the superior supervisor with the capital budget plan on a regular basis, and use the funds reasonably.

6. Check the warehouse inventory regularly, and allocate funds in time to replenish the supply.

Responsibilities of warehouse managers:

1. Go to work on time, wear work clothes and keep a good mental outlook.

2. Clean the environment and sanitation of the warehouse regularly, do a good job in pest control, harm prevention, moisture prevention and fire prevention, and keep the warehouse ventilated and clean.

3. Regularly put the goods in different categories for easy access, check them regularly, and apply for replenishment in time within the minimum inventory period.

4. When replenishing goods, fill in the replenishment application form carefully to avoid mistakes.

5. Constantly enrich and master the knowledge of the name, serial number, specification, price, product efficacy and scope of use of the goods in stock.

6. For newly-arrived goods, we should carefully fill in the warehouse receipt, and promptly notify the beautician to collect the varieties for container display and retail.

7. For the goods sold by the beauty salon and the goods ordered by the franchise stores, the goods warehouse receipt should be filled out separately.

8. at the end of each month, fill in the "statistical table of product delivery" according to the delivery situation of this month.

beautician's responsibilities:

1. Go to work on time, change uniform work uniforms, be neat and tidy, put on light makeup, and keep a good mental outlook.

2. Obey the work arrangement of the superior supervisor and seriously implement the business instructions of the class.

3. Clean the environment inside and outside the beauty salon, prepare the necessary beauty products and appliances, and sort out and clean the goods displayed on the shelves.

4. sort out and count the retail goods, and fill in the replenishment application form in time to replenish the goods in short supply.

5. Carry out beauty care operation scientifically and reasonably according to product requirements, procedures and performance, and recommend the applicable beauty cosmetics for customers.

6. Serve customers meticulously, be warm and thoughtful, standardize the use of polite expressions, sincerely consult guests' opinions and requirements, and give feedback to superiors in time.

7. face the complaint with an objective and fair attitude, and give an explanation with a kind attitude and a gentle tone.

8. Cooperate with and assist the superior supervisor to draw up various work plans, complete various sales tasks, and actively participate in various publicity and promotion activities.

9. Seriously study product knowledge and business technology to improve their own quality and professional skills.

Second, the basic process of daily operation

Before business:

● Go to work on time and change work uniforms;

● The supervisor gives instructions on the work arrangement and matters needing attention for the day (according to the division of labor, the employees cooperate to complete the following work contents in Step 3-Step 7);

● Check and handle the urgent matters assigned by the night shift yesterday;

● Clean the environment inside and outside the beauty salon, arrange the beauty products and appliances, and arrange the shelves (orderly display the goods and wipe the dust);

● Check the inventory, fill in the replenishment application form in time, and replenish the supply;

● Turn on the lighting, sign light box, air conditioner and play appropriate music in the store;

● Tidy up appearance and appearance, put on light makeup, and keep a good mental outlook;

● Open the store door and open for business.

In business:

● Customers arrive and receive them warmly and thoughtfully;

● The front desk service personnel and beauticians ask the customers' needs and conditions seriously in a professional manner, carefully observe the customers' skin, and know the real situation of the customers' skin exactly, so as to choose suitable products and beauty projects;

● Provide customers with a sound record of beauty process, establish a sound "customer beauty service file", and carefully fill in the customer information in the "Tianqin Jiaoyan Customer File Manual" in time;

● After filing fees, we can provide customers with high-quality beauty operation services;

● After the beauty operation, help the customer to get dressed and take good things, and tell the customer to take good care of the home as required, and thank the customer for his patronage and send the customer out;

● When you are free from work, rearrange the beauty tools and products you use, and ensure that the shops, beauty salons, shelves and commodities are clean and dust-free at any time, and that the retail commodities are sufficient;

● Precautions for dining-all staff should take turns to have meals to ensure the normal service in the store. If there are many customers, they should serve the customers before eating. Do not eat in front of the customers. Please make up your makeup after eating.

After business:

● Turn off the lighting outside the store and the store door;

● Clean up garbage and waste, and thoroughly clean the tools and towels used that day;

● Inventory goods, cash and make records;

● Record in detail the work and urgent matters that need to be assigned tomorrow;

● Check the safety in the store, turn off the lights and lock the door.

III. Staff management norms

1. Professional ethics management norms:

Have good professional ethics and serve customers wholeheartedly;

with high cultural quality, elegant speech, decent manners, thoughtful and enthusiastic service, creating a good modern and civilized beauty atmosphere;

actively improve their own technical and cultural qualities.

2. Technical operation specification:

The level of beauty technology is the fundamental guarantee for franchise stores to win. Therefore, beauticians must be trained in professional beauty technology and medical and health knowledge.

technical requirements:

refer to the technical assessment standards for beauticians at the beginning, middle and high levels issued by relevant state departments.

large professional beauty salons (with more than 12 beds) should have more than two senior beauticians, and small and medium-sized beauty salons should have more than three intermediate beauticians.

3. Management standard for products and equipment used:

Franchisees should purchase corresponding products and equipment according to their scale and business items, but the following requirements must be met:

The products and equipment used for beauty and skin care should have the name of the manufacturer;

The manufacturer of beauty and skin care products and equipment has the production license, product inspection certificate and hygiene license confirmed by the relevant state departments;

beauty and skin care products and equipment should have production date, expiration date, health inspection certificate and instruction manual.

Fourth, the management system of the beauty room

1. The light, temperature and ventilation of the beauty room should meet the standards to make customers feel warm and comfortable;

2. The articles in the beauty room should be clear.