I want to open a car wash store.

China's entry into WTO triggered a wave of car price reduction in early 22. By the end of 22, the total number of cars in Beijing was nearly 1.6 million, ranking first in the country, including 9, cars. Assuming that every car is washed once every five days on average, according to this calculation, 18, cars need to be washed every day. If every car washing point washes 1 cars every day, then the whole city needs to be equipped with 1,8 stations. At present, there are only more than 5 car washing points that have obtained the national legal business license, which is far from meeting the market demand.

Beijing is a city short of water, which determines that the car wash industry must take the road of environmental protection. To this end, Beijing has formulated the "Measures for the Administration of Vehicle Cleaning", and any site engaged in vehicle cleaning must obtain the "Operation Certificate of Urban Vehicle Cleaning Station" issued by the Beijing Municipal Administration Committee before it can operate. Street "car-washing families" with "a bucket and a rag" will be banned.

From this point of view, the idea of opening an environmentally friendly washing station with a water recycling system is still very developing.

18, cars waiting for you to wash 1, stores waiting for you to start research

Washing 1, stores with a radius of five kilometers is very important for people who want to invest in the car wash industry. It is very important to do a good job of market research before site selection.

the market survey should focus on the business location and make a detailed investigation on the environment, customer base, traffic and market competition within a radius of 5 kilometers.

◆ Don't operate in the same industry around the selected business place. Unless your investment scale is larger than that of other operators, it will not be conducive to attracting customers and will be easily crushed by competitors;

◆ The traffic in the business place must be convenient. The so-called convenience means extending in all directions and going straight. Customers will not choose a car washing point that turns around. If it is a street shop, they should choose a road section that is accessible and accessible.

◆ You should choose a location in an area with dense car owners, as close as possible to your target consumer groups, and most people will choose to wash their cars nearby, such as gas stations, parking lots, middle and high-end residential areas, etc.

The surrounding environment and facilities are also very important, such as the legality of the business location, power source, sewer pipes, fire safety, parking space, etc. If these aspects are not complete, your investment cost will be increased invisibly. Market research can be conducted through government consultation, on-the-spot visits, on-the-spot observation, etc. For example, you can investigate how many commercial office buildings, parking lots and gas stations there are in your target area, consult the property, and observe the vehicle ownership in residential areas (count them on the spot), and so on. In short, the more cars you own in your target area (within 5 kilometers), the better your future business will be.

Be patient when examining and approving procedures

The Notice on Cleaning up and Rectifying the Vehicle Cleaning Industry in Beijing issued on July 14th, 2 sets the rules for the car washing industry. Any operator engaged in vehicle cleaning industry must hold the business license issued by the Administration for Industry and Commerce to apply for the "Urban Vehicle Cleaning Operation Certificate" at the municipal management committee of the district where it is located before carrying out vehicle cleaning business activities.

for this reason, there are no fewer than 1 government functional departments to deal with, including the industrial and commercial bureau, the tax bureau, the political management committee, the water saving office, the urban planning department, the municipal facilities management department, the public security bureau, the transportation bureau, the water supply department, the environmental protection department, the urban management department, the fire station, the power supply bureau, the city appearance and environmental sanitation department, etc. If there is any nonconformity, it is necessary to improve the scheme and coordination department and resubmit the materials for approval. After obtaining the Operation Certificate after passing the examination and approval, you will spend a lot of time on construction, reconstruction, wiring, decoration, equipment acquisition and personnel recruitment. Therefore, the preparation period for the opening of the washing station may be three months or more than one year. For investors, not only should they be fully psychologically prepared, but they should also reserve funds to deal with possible extra-budgetary expenditures.

Procedures for examining and approving the issuance of "Operation Certificate"

The municipal management committees (construction management committees) in each district are the accepting organs for examination and approval of motor vehicle cleaning stations and points in this city.

1. The applicant shall go to the municipal management committee (construction management committee) of the district where he is located to fill in the "Examination and Approval Form for Operation Certificate of Beijing Urban Vehicle Cleaning Station" and submit relevant materials.

(1) a copy of the legal person qualification certificate;

(2) A written application for engaging in urban vehicle washing stations;

(3) business license;

(4) the site selection opinion or property right certificate and lease agreement approved by the city planning department;

(5) sources of construction and operation funds and relevant credit certificates;

(6) project completion acceptance data and equipment installation acceptance report;

(7) For the sewage and sludge treatment process plan and other environmental protection measures, the approval documents of the water saving, municipal and traffic control departments are required for the car washing station to obtain, and the specific approval agent shall specify;

(8) the way of cleaning service, the technological scheme and main equipment selection suitable for the scale of operation, the explanatory materials and appearance photos of relevant facilities and equipment;

(9) personnel composition and service specifications, rules and regulations;

2. After receiving the application form and relevant materials submitted by the applicant, the District Municipal Management Committee (Construction Management Committee) shall conduct an audit and go to the site for verification. For those who meet the requirements, an "operation certificate" will be issued, and the reasons for those who do not meet the requirements will be explained in writing.

3. The time from accepting the application to completing it shall not exceed fifteen working days.

4. The qualified vehicle cleaning stations audited by the municipal management committees (construction management committees) of each district shall, after summarizing the situation, file with the city appearance office of the municipal management committee and uniformly receive the "Operation Certificate", and then send it to the applicants. For details, please visit the website of Beijing Municipal Administration Committee (), refer to the Provisions on the Management of Urban Vehicle Cleaning and the Provisions of District and County Municipal Administration Committees on Administrative Examination and Approval Procedures, or call for consultation.

the service of staying customers is a fresh trick

Some people say that the car wash industry depends on the weather. This sentence is not entirely correct. After a rainy (snowy) day, the passenger flow of the car wash shop can indeed increase several times as much as usual. Everyone "patiently" queues up to "bathe" his car, and the boss of each car wash point is counting money with a smile on his eyes. But can this last? What should we do when the weather is fine? Are you waiting for God to "change his face" every day? Of course not, so the car wash industry can't just rely on the weather to eat, but also rely on the brand of service tree to eat. In order to retain customers and realize repeat purchase, we must win customers' trust with high-quality service. Trust is very important for future development, and we must win customers' trust from service, technology supplier, price and product quality.

◆ High-quality and knowledgeable employees are people who directly face customers, so their gfd, cultivation quality and business level all affect customers' trust, which requires employees to be familiar with product performance, have considerable professional knowledge, give customers a VIP feeling with meticulous service and polite language, and actively explain the professional knowledge of vehicles.

◆ People-oriented, dedicated service

Humanized management of employees; Humanized service to customers. Everything should be in front of customers, for the sake of customers, after washing the car, first self-check, then ask for customers' opinions, listen attentively and serve attentively.

◆ Introduce a discount card and establish a membership system. After gaining a certain degree of customer trust, you can introduce a discount card and establish a membership system, so that customers can become long-term consumers in the store. Therefore, investors should make more efforts to provide customers with value-for-money services.

Long-term consideration of scale investment

At present, there are roughly two kinds of car washing industries in Beijing: one is the urban vehicle washing station, which refers to the vehicle washing place with fixed factory buildings and automatic cleaning equipment; The other is the urban vehicle cleaning point, which refers to a vehicle cleaning place with a fixed business place without a factory building and automatic cleaning equipment, but using a water spray gun and manual scrubbing. Both car washing places must be equipped with circulating water facilities. The "Water Quota for Major Industries in Beijing" issued by the Beijing Municipal Government stipulates that 8 liters of water will be used for high-pressure car washing and 15 liters for computer car washing. If the water exceeds the quota, a fine of 1-5 times will be imposed. In view of the present situation and policy provisions of Beijing's lack of water resources, from the perspective of long-term management and consumption psychology, if the funds are available, you should buy high-grade computer car washing equipment, and if the funds are insufficient, you should also choose car washing equipment on the premise of environmental protection and water saving.

The return on investment in car cleaning+decoration is more ideal

Through interviews with reporters, I learned that a comprehensive store with car cleaning, decoration, beauty and supplies as its business items accounts for about 25% of its car washing income, 2% of its car accessories and more than 5% of its beauty decoration. From the perspective of return on investment, if we only operate car washing projects, the profit situation is not ideal. If we adopt comprehensive operation to open stores (car cleaning+decoration), the time for investment recovery will be greatly shortened.

Successful case

Manager Lin Jianming of Huawei Automobile Beauty Decoration Company

Opening date: August 22

Business area: 2,5 square meters

Location: in the east exit of Jinsong

Initial investment: 2 million yuan (excluding rent)

Estimated investment recovery time: 1-2 years

. Clean Warwick Auto Beauty Decoration Company is close to the gas station. After refueling, you can move your car forward a little, which is the car wash room. More than 5, yuan of tunnel car wash machine and excellent service from workers will make your car "refreshed". The business area of the car decoration products hall is nearly 1 meters, and there is also a lounge in one corner of the hall. Comfortable sofas and televisions provide places for car beauty guests to rest and wait. There is another workshop outside the hall to provide services such as car beauty, decoration and maintenance. The slogan "Everything starts from customers, everything is for customers" is prominently posted on the wall of the business hall.

Manager Lin is confident that the investment will be recovered within two years, and has made a plan for the future development of Warwick, not only to make the existing projects better and more perfect, but also to introduce motel and drive-in restaurants to provide better services for the guests.

Manager Ma Yajun of CRRC Auto Repair Company

Opening date: March 22

Business area: 6 square meters (excluding garage)

Location: West Dawang Road frontage

Initial capital investment: 3 million yuan

Estimated investment recovery time: 2 years

Business projects: auto beauty and repair. Business hours are from 7: 3 to 17: 3, and people are on duty 24 hours a day. Opening the door at 7: 3 provides car washing service for car owners who go to work in the morning. Even if the business hours are over, we will not shut customers out. All the boys in CRRC's car maintenance and car washing are clean and tidy in dressing the. Manager Ma said that car owners usually cherish their cars very much. If our employees climb into customers' cars to clean them, they will make customers feel uncomfortable and then doubt the quality of service. We ask employees not only to clean the car, but also to serve with heart and work according to the requirements of the most critical customers. Get customers' goodwill and trust by washing cars, so as to expand other businesses. CRRC Auto Repair Beijing * * * has 54 direct chain stores, and you can enjoy preferential services in any store with the membership card of CRRC Auto Repair.

work list for single opening

1. environmental investigation

2. market positioning

3. determination of business location

4. investment forecast

5. handling relevant examination and approval, applying for relevant licenses

6. decoration

7. equipment purchase, personnel recruitment

8. advertising.