Cocoa little love's questioning is misleading.

On May 13, 1 1, three junior high school students in Boluo County, Huizhou City, Guangdong Province, held hands to save their companions from drowning, but unfortunately slipped into the river, causing five people to drown, causing a sigh among netizens. Some netizens turned out an animated public service advertisement of CCTV Children's Channel 20 12 and accused it of misleading.

There is no need to over-interpret CCTV public service advertisements to save people.

It is true that the content of CCTV's advertisement that the little monkey saved the drowning pig hand in hand is strikingly similar to the tragic scene in Boluo County. However, there is no logical relationship between similarity and similarity, so it is far-fetched to infer that CCTV public service advertisements are rejected. Previously, some news media reported the tragic event that students held hands to save people, but unfortunately all drowned. However, no one subjectively associated it with this public service advertisement of CCTV. The reason is that there is no causal relationship between the two. Now, why should we question and deny this public service advertisement of CCTV?

Public service advertisement is a work of art, since it is art, it is natural to be divorced from reality and distance itself from reality, which is by no means a simple copy of reality. In other words, as far as CCTV is concerned, it just wants to express a theme to cultivate and shape children's sense of justice and help them establish a correct world outlook, values and outlook on life. However, there is no need to teach children to imitate that behavior mechanically in reality. The moral interpretation of advertising ends here, and there will be fallacies if we go any further.

If it is misleading to accuse its content of "being brave, everyone praises it", then it can also be accused of cheating in the same way. Because, the little monkey may not unite hand in hand to save the drowning pig as people think. More importantly, the little monkey never thought that saving pigs was a just and great move. The so-called "courage" is given to the little monkey by people. From this perspective, saying that there is something that does not exist is undoubtedly suspected of cheating. Therefore, mechanically interpreting advertisements is also misleading.

How to treat advertisements? There should be a basic value scale. This measure is the unity of advertising content and form. In order to achieve the purpose of publicity, advertisements are allowed to use exaggeration, distortion, close-up and other expressions, without requiring or even refusing to be equivalent to real life to some extent. If we use real life to evaluate the content or form of advertising, it is essentially a mechanical problem.

For this public service advertisement of CCTV, the author finally advises: it is not appropriate to over-interpret it. (Changjiang Net Xie Yifei)

Animation series

Cocoa little love Public Welfare Drama 1 16 episodes

Cocoa little love New Year Edition 10 episode

Cocoa little love Anti-fog 10 episode

75 episodes of cocoa little love's socialist values

30 episodes of civilized tourism in cocoa little love

50 episodes of cocoa little love's wisdom nursery rhymes

Total number of sets: 29 1 set