Work plan of gas station in 2022

Planning means calculation, planning means division, and planning is subordinate to the achievement of goals. The ideographic definition of the plan refers to the process and conclusion of analyzing and calculating how to achieve the goal and decomposing the goal into sub-goals. Next, I will bring you the work plan of the gas station in 2022. I hope you like it!

Work plan of gas station in 2022 1

In the fierce and chaotic retail market of refined oil products, how to highlight their core competitiveness, open up the market and retain customers? How to face the changing market and customer preferences? How to carry out gas station marketing in the new period. I want to talk about my personal views on the operation of gas stations.

First, the main oil marketing

Because of disorderly competition and convergence of goods and services, the retail market of refined oil products has triggered a price war. The consequences of competing to cut prices have made the profits of gas stations more and more meager. Customers are sensitive to prices and respond to stock market fluctuations. Faced with such a situation, how should we participate in the competition? I think we can consider the following aspects:

1. Strengthen market segmentation and seek professional interests.

The market segmentation of gas stations mainly includes fixed customers and scattered customers. Two types of customers constitute the main source of profits. However, the fierce competition makes the fixed customers unstable, and the dispersed customers become more dispersed. In order to ensure the profit of gas stations, it is more and more important to develop customers. Identify and determine your (local) target market, segment customers and flexibly price and classify prices. At present, the rental parking space pricing of Xiehe. com is based on this. At Tanggu Station, due to the construction of roads and bridges, the traffic volume and sales volume decreased. Station managers and accountants pay close attention to fixed customers and use preferential and targeted credit sales to tap customers, which has achieved remarkable results.

Due to the particularity of gas station industry, we should give full play to the advantages of the industry and seek professional interests. If the oiler knows the physical and chemical indexes of the oil products sold, and understands the oil price trend at home and abroad and the information of the oil products market, it will bring great convenience to the sales. When Shell expanded its market in Singapore, it introduced 98# gasoline additives and colorants, branded it with _O brand, and set up a special refueling island, which formed a unique identification system of Shell's high-grade oil products and attracted a large number of "expert" customers who knew about oil products. When Shell opened up the Hungarian market, it kept the price firm in view of the characteristics of pursuing quality and ignoring price changes for local customers with high consumption level. Through more thoughtful and meticulous service, under the premise that the oil price is much higher than that of ordinary competitors, it still wins the recognition and favor of customers.

2. Pay attention to brand communication and create a unique selling point.

In the past, the VI design of Concord Petroleum was very successful. However, after PetroChina kept up with the VI image of Sinopec, the beauty of Concord dimmed and fell into red. The damage of station capacity makes many gas stations in Sheikh unable to highlight Sheikh's brand personality in the competition. In contrast, in Tianjin, where Tanggu Station is located, Shell's image and selling point strategy are successful. Shell bought 10 gas stations in Tianjin, and the average fuel consumption increased by 2-3 times, with the highest 34 times. Although the source of oil products is the same as the retail price, its innovative consciousness in brand building is refreshing: domestic 93# diesel oil is labeled as "Jinchao 93" and domestic diesel oil is labeled as "super cool diesel oil". The word difference has established a remarkable brand feature. In the SWOT analysis of Tanggu Station, I listed Sheikh's image and equipment as a competitive advantage, which I think will stand out after the station capacity in Tanggu Station is painted. On the other hand, we should try our best to avoid the convergence of customers' feelings, strengthen the publicity of customers in our operation, and always emphasize that Concord transcends the general service quality and spreads the concept of Concord service, so that customers can feel different from Sinopec and PetroChina.

3. Carefully carve services and strive for zero defects.

Gas stations should never underestimate the quality of consumers, let alone cheat customers with luck. In the process of enterprise management, we should regard customers as God and provide convenient and efficient services to make customers feel at ease and improve customer satisfaction. Specific to the refueling service, it is necessary to strictly implement the service specification, make the refueling service procedural, ensure that there are no defects in standing, guiding, opening the door, greeting, opening the lid, refueling, covering, billing, and seeing off passengers, and strive to build a complete service system.

4. Improve the quality of employees and seek knowledge to win.

As a bridge between enterprises and customers, whether gas station employees have enough knowledge and comprehensive quality to solve doubts and doubts for customers is also related to the development of gas stations. In practice, we should devote ourselves to establishing a learning organization and improve the cultural quality and skill level of employees. For example, we should cultivate the hands-on ability and innovation ability of refueling personnel, so that they can do a good job in maintaining refueling equipment while refueling. While mastering the use and measurement detection of measuring instruments, master the measurement professional knowledge of various automobile fuel tanks and tankers. The oiler can directly solve the metering dispute, and understand the production process and characteristics of lubricating oil products while mastering the knowledge of vehicle lubricating oil. As most of Tanggu Station are new employees, and their knowledge of lubricating oil is limited, I explained the knowledge and promotion skills of lubricating oil to employees in a targeted manner, which greatly promoted the sales of lubricating oil in the station. In order to cooperate with the network lubricating oil promotion activities, I am preparing lubricating oil knowledge and sales teaching plans, and conducting systematic and comprehensive training for employees.

5. Coordinate external relations, follow up and visit customers.

The external relations of Concord Gas Station involve many government departments, and the relationship is complicated. Usually, we should visit more relevant units and use various means to straighten out the relationship. For old customers, usually collect more opinions and suggestions, visit customers regularly or irregularly, understand their trends and intentions, and retain customers.

Second, diversification.

In foreign countries, diversified sales have accounted for a considerable proportion of gas station turnover (Germany accounts for more than %70), which is a good profit growth point. The scope of diversification can involve many aspects. In addition to gas stations, convenience stores, fast food, car washing and leisure services, there are even online logistics distribution centers based on gas stations abroad, which are equipped with network terminals on tankers to provide entertainment, tourism, transportation and business information services. Some of them are free. The purpose of providing these services is to promote the sales of non-main oil products during the effective marketing time when customers stay at gas stations.

These advanced marketing concepts provide a reference direction for the diversified operation and development of gas stations. However, at this stage, due to the limitations of national policies and the conditions of Concord gas station itself, it is difficult to provide better services other than convenience stores. According to the situation of each station, we can focus on it. City station takes the form of gas station-small convenience store. Commodities are mainly consumer goods such as cigarettes and drinks, and the target customers are taxi drivers and young people with higher incomes. National Road Station adopts gas station-convenience store-

Fast food and other facilities, the target customers are concentrated in long-distance drivers and passing passengers, and the commodity prices are positioned at low and medium prices. The diversified operation of Tanggu station is biased towards the form of city station, and most of the small commodities sold are cigarettes and drinks. Considering the customer groups of oil cards, we should properly choose some high-end goods that tend to be used in daily life, such as microwave ovens and rice cookers. The target customers are not only drivers, but also their families behind them.

These are my views on the immaturity of gas station marketing. An opinion that has not been tested by practice is tantamount to an armchair strategist. I hope to discuss and communicate with my colleagues and improve together.

Work Plan II of Gas Station in 2022

With the rapid expansion of our company's retail network, the process of "reaching the standard and creating stars" at gas stations has accelerated. Combined with the activities of "Retail Management Year" and "Three Guarantees, Two Good Things and One Satisfaction" carried out by Beijing Sales Branch, on the premise of further improving the overall image and service level of gas stations, improving the quality of employees, enhancing the overall image of China Petroleum and promoting the harmonious, rapid and stable development of the company, the leaders of the company and the management area decided to further implement the main work of training management in _ _ _ _ _. Cooperate with the Interim Measures for Evaluating Employees' Skill Level issued by the company, and carry out targeted training management in combination with the actual situation of this film area, earnestly implement the principles of fairness, openness, objectivity, comprehensive and timely feedback, reflect the personal value of employees, and promote the development of individuals and enterprises. The specific work arrangements are as follows:

First, carry out cyclic training for gas station managers, measurers, accountants and oilers, and implement the system of gas station managers taking the lead, mainly to learn enterprise spirit and cultural concepts, be familiar with various rules and regulations of enterprises, have a deeper and thorough understanding of "Gas Station Management Code", and enhance employees' loyalty to enterprises.

The second is to provide professional training for the operation skills of each post, especially for new employees, emphasizing safety awareness. On the basis of the company's first-level training, the on-the-job old employees are trained at the second level in the management area, so that the old employees can drive the new employees and work together to form a good learning atmosphere, which fully embodies the company's cultural concept of "family, school, stage and stadium"; The training direction of each post is tentatively set as follows:

1. Before training the operation skills of each post, first conduct safety education and training for the personnel of each post, including: fire fighting, robbery prevention, theft prevention, public security, cash, aerial work, safe electricity use, special situation drills, professional oil use knowledge and related contents of gas station management norms. Conduct more detailed and targeted training and assessment for webmasters and security officers, which shall be supervised and implemented by the management regional director and assisted by security officers.

2. The main training directions of practical operation ability of gas station managers include professional ethics, marketing ability, team building ability, customer communication ability and various operation skills that gas station employees need to master.

3. The main training tasks of accounting practice are professional ethics, cashier's six steps, counterfeit currency identification, computer operation, accounting processing ability and the assessment content of oiler's actual operation.

4. The main direction of measurement personnel training is professional ethics, and the assessment contents of oil unloading operation, measurement operation, computer operation and actual operation of refueling personnel. It is necessary to be familiar with and master various safety rules and regulations, cooperate with the stationmaster to do a good job in safety supervision of gas stations, and under the command of the leaders, the safety administrators will assist in training one by one, and conduct regular assessments, and timely feedback the assessment information to the district leaders for timely rectification and implementation.

5. The main training direction of the oiler is thirteen steps of refueling, service etiquette, professional ethics, on-site incident handling ability and communication ability with customers. It is necessary to train one by one, set an example for other employees to visit and study, and urge employees to be positive.

The training of the above-mentioned safety knowledge and practical skills should be carried out station by station under the command of the district leaders and with the cooperation of colleagues in various positions, and the assessment results should be timely and accurately fed back to the leaders, so that the leaders can formulate reasonable rectification measures and be more conducive to the development of the next training work; At the same time, through the comprehensive evaluation of various assessments, we should set an example among employees, organize other employees to visit and study, stimulate employees' greatest potential, and strive to do their jobs best.

As the year of _ _ approaches, Beijing, as the host of the Olympic Games, has taken another step towards internationalization. In particular, as a window unit, PetroChina Beijing Gas Station should face the world, which requires us to continuously strengthen the training of employees' own quality, especially the improvement of basic English skills. According to the actual situation in our region, the specific training methods are tentatively as follows:

1. Choose an employee for each station, mainly based on the daily English conversation manual of gas station employees. In the case of not affecting the work, choose a fixed time and organize training in a centralized way, mainly to improve the listening and speaking ability, and at the same time provide professional counseling in combination with their own specialties.

2. The staff selected by each station shall train the staff of this station, formulate tasks, conduct regular spot checks, and accurately and timely understand the implementation.

3. Regularly assess the staff of each station, give feedback to the leaders in time, and take the assessment results as an important basis for evaluating the skills of employees. On the basis of continuous improvement and hard implementation, we will strive to create our own characteristics and add luster to the service image of Beijing company.

4. Under the guidance of the district director, gradually establish and improve the training management files, comprehensively and deeply understand the learning progress of each employee, establish a personal file for each employee, record the whole training process, and strive to be meticulous and thoughtful; At the same time, it is necessary to establish an employee training evaluation form and record the assessment results. Every quarter, 1 warehouse manager, 1 accountant, 1 surveyor and 1 oiler are selected as "outstanding students in the management area" to stimulate the positive learning motivation of employees and achieve "no one has me, no one has me"

5. While training employees, constantly update and improve themselves, learn from employees, make progress together with employees, assist the director to complete various tasks and indicators assigned by the company, and strive to be the best.

The above is my preliminary plan to manage the training management of the three districts, which needs to be improved and perfected.

Work plan for gas stations in 2022 3

First, the proportion of light oil sales and IC cards

Looking back on last year, through the efforts of our station staff, gas stations are gradually on the road of normal and benign development. Since the date of165438+1October 10, the sales of gas stations have increased greatly. In 20__ _ _, Hangpu Expressway North Station sold light oil 16642 tons, Hangpu Expressway South Station sold 9,245 tons of light oil, and non-oil products sold 45,000 yuan each. This year, the indicators issued by the company are North Station 1.7 million tons, South Station 9,300 tons, and North and South Stations 50,000 yuan for non-oil products.

By the beginning of this month, the sales volume of North Station was 2,607 tons, achieving the annual target of 15.33%, and the sales volume of South Station was 1567 tons, achieving the target of 16.85%. This year's oil and gas transformation will have a certain impact on the sales of this station. However, according to the sales of 10/500 tons and 900 tons in North and South Station10, it is expected that the target can be successfully achieved by the end of this year unless there are special circumstances.

This site will continue to strengthen market development, actively develop new customers, take advantage of the price advantage of this site, and strive to increase sales.

IC card consumption ratio

June 65438+1 October 1 to March1,20__:

The consumption of * * * is card in North Station is 64222. 1 yuan, accounting for 30.39% of the total (17504594.89). The reason is that most of the sales in the North Station consist of diesel sales, and diesel drivers generally spend a lot of money, mostly in cash, so the IC card holding rate is low.

The consumption of * * * is cards in South Station is 4 10/0,4119.02 yuan, accounting for 30.39% of the total (1350,4265.31). The card holding rate of South Railway Station is relatively high because gasoline vehicles refuel more and private car customers hold more IC cards.

Improve the proportion of credit card consumption, mainly from the following aspects:

1, measures such as IC card publicity, posters and leaflets must be taken. Let users know that using the fuel card can not only store value and refuel nationwide, but also have many functions such as limiting fuel quantity, limiting varieties and limiting the number of vehicles. The fuel card is equivalent to a vehicle administrator who doesn't need to pay.

2. I hope that the company will carry out the business of fuel card processing at this site, carry out the marketing activities of sending gifts by credit card, and further improve the card holding rate of fuel card.

3, enlarge the role of fuel card, improve the utilization rate of fuel card, such as IC card can be used to buy lubricating oil, pay traffic fines and so on.

Second, non-oil indicators.

Non-oil sales of high-speed stations mainly depend on fuel treasure. This year, the company's target is 600 bottles of gasoline and 500 bottles of diesel in North Station; /kloc-0.000 bottles of gasoline and 300 bottles of diesel, with an average of 50 bottles of gasoline and 42 bottles of diesel in North Station every month. There are 83 bottles of gasoline and 25 bottles of diesel in South Station.

During this year1-February, fuel treasure of North Station sold 53 bottles of diesel and 6 bottles of gasoline1/KLOC-0. The sales volume of South Station is 0/8 bottles of diesel oil and 0/57 bottles of gasoline. Judging from the above data, the fuel treasure North and South Stations of gasoline can be successfully completed, but there is still a certain gap between the fuel treasure and the index of diesel. This year, the station will focus on promoting diesel fuel treasure, so that every car can be skillfully promoted, and vigorously promote the role of fuel treasure. At present, the gross profit margin of the high-speed station is 50.4 1%, and we will continue to increase the sales volume in fuel treasure, thus increasing the gross profit margin of this station.

Third, the hardware problem.

Due to the high utilization rate of equipment in the station, the equipment is prone to failure, especially in the South Station, and the newly installed tanker has failed many times. There is a certain degree of leakage in the tanker at the north and south stations a few meters away. The above equipment has been contacted to the maintenance party in time, waiting for the near future maintenance.

The dining table in the South Station was damaged, and the movable door in the oil unloading area of the North Station was also damaged to some extent. There is serious water accumulation on the ground after the rain in Nanbei Station. I hope the company can repair it.

Fourth, internal management.

This year, according to the management needs, according to the latest standardized management standards of China Petrochemical Gas Station, based on the Detailed Rules on Improving and Strengthening the Service Management of Gas Station, combined with the requirements of the mysterious guest visit system, and drawing on the advanced experience of other gas stations, the in-station assessment system was further improved.

Problem: Hygienic details are not in place. Last month, the South Station was found to have a sanitary corner. There are omissions in the accounting records, etc. The safety awareness of employees needs to be improved.

In view of the above problems, the station will refine the health management system of gas stations, clarify the responsible objects, do a good job of rewards and punishments, take seriously the omission of ledgers, and do a good job of auditing ledgers in the station. Strengthen the safety training of employees in the station and the drill of emergency plan. So as to improve the management level of gas stations.

Verb (abbreviation of verb) mystery customer inspection

Last year, all the mysterious customers at North and South Station were checked. This year, this site successfully passed the inspection of mysterious customers in 65438+ 10 and February, which made a good start for this site. This year's goal: continue to maintain the current level and strive to improve.

Work plan of gas station in 2022 4

The job of a gas station is the terminal job of serving customers. As a member of the gas station, in order to do a good job in our station, we must be strict with ourselves, work hard and prohibit any dangerous things from happening. Therefore, the detailed work in the annual work plan of gas stations has become all that we can't ignore.

(a) to improve the awareness of fire safety of employees and ensure the fire safety of gas stations.

Safety is also the most important issue in the 20__ year work plan. Because of the particularity of our goods-petroleum products (flammable and explosive, etc. ), the management of gas stations focuses on safety management. In other words, fire safety is the eternal theme of gas station management and the fundamental guarantee for the normal operation of gas stations. Therefore, we must adhere to the principle of "safety first" in our daily work.

It should be said that most employees in our gas station have received pre-job fire training, and they have the concept of fire safety in their ideological understanding, but the system management needs to be improved. When organizing gas station safety activities, we can timely convey and implement the safety indicators, spirit and content of superior leaders and relevant departments in different periods in combination with the characteristics of different periods or seasons, and use safety activities to strengthen employees' fire training and emergency pre-investigation drills to improve employees' ability to put out initial fires and deal with emergencies. Only when all employees realize the importance of doing a good job in gas station safety can the system and measures be implemented. You know, the safety of gas stations is not a point, nor a face, nor is it the safety of a certain period of time that a person can bear. It depends on the safety of all staff, all weather, all directions and the whole process. Let every employee know the truth that "safety is a hundred days' work, fire is empty, and safety ensures benefits". In short, only by fundamentally ensuring the safety of gas stations and avoiding accidents can we promote the smooth progress of all work in gas stations.

(B) play a "window" role to improve corporate image.

As the service window of enterprise terminal link, gas station is an important frontier for directly facing the society and creating spiritual civilization and material civilization. How to give full play to the image role of "window", so as to achieve safety first, standardized service, orderly management and well-managed, is also the unshirkable responsibility of every employee, because under the condition of socialist market economy, the survival and development of an enterprise depends not only on advanced science and technology and modern management means, but also on the full play of all employees' labor potential and creative skills, as well as their corresponding ideological concepts and mental state. The future market competition is not simply the competition of product quality and price, but also the competition of intangible assets such as corporate brand and corporate image. Thus, the comprehensive quality of employees is more important. How to improve the comprehensive quality of employees and meet various challenges is an important issue that webmasters should consider.

(3) Strengthen standardized management, provide quality services and improve economic benefits.

As a sales enterprise, its ultimate goal is to improve economic efficiency, pursue profit maximization and enhance market competitiveness. On the premise of ensuring safety, as the terminal organization of the sales enterprise-gas station, the stationmaster shoulders the dual tasks of oil marketing and in-station management, and is the first person responsible for marketing and management. Its success or failure not only directly affects the overall image of the company and the realization of the company's sales targets, but also affects the vital interests of employees.

Improving economic benefits depends not only on the increase of sales, but also on the degree of management. As a webmaster, we must first carry out scientific and standardized management. Only through standardized management can we create a good environment, create a good image, provide quality services and create a safe, comfortable, clean and warm environment for customers to buy oil. Secondly, because the gas station is the terminal link to serve customers, that is to say, whoever finally wins customers will occupy the market; Whoever occupies the market will have economic benefits. So, how to lock in old customers and meet new customers? I think, as long as I set an example and treat every customer (including employees) honestly ... In other words, I will lead (continued from 2 1 page) (continued from 24 pages) employees to learn to give customers the most satisfactory service in the shortest time. Thirdly, it is also one of the effective ways to win customers by making some necessary commitments to the society and providing some convenient service facilities in the eye-catching position of gas stations.

(d) Strengthen metering management and strive to reduce fuel consumption.

In view of the actual situation of several stations in our company, the shortage of oil products is a problem that cannot be ignored. As a commodity circulation unit, as long as we strengthen the management of its commodities-oil products, the deficit will be minimized. Insist on measuring the tanker before unloading oil, check the oil products to achieve daily measurement and accounting, and check the accuracy of the tanker regularly in combination with the actual situation (especially in Nanmen Station of our company, because its main users are motorcycles, disabled vehicles, small tricycles, etc. ). When checking the accuracy of the tanker, factors such as oil delivery mode, quantity and frequency must be considered. In a word, strengthening measurement management, clarifying the responsibilities of measurement personnel and establishing a measurement analysis account will provide a reliable scientific basis for the company to ensure that oil products do not lose money.

This is how the annual work plan is arranged. Finally, I think: a station is a collective, and the stationmaster is only one of them. After all, his ability is limited. It is important to rely on the joint efforts of all staff to forge ahead, so as to achieve the ultimate goal.

Work plan for gas stations in 2022 5

This year, the company strengthened the quality management of gas stations, and the service moved closer to Wuguishan, and started the activity of refueling and delivering paper towels. At the same time, it standardizes the quality of employees and pays attention to safety and sales.

Over the past 20__ years, on the basis of the company's quality assurance, we have actively explored the market, and strived to tap potential customers and expand the market. During the busy farming season, we visited various harvesters' convoys to ensure that all harvesters came to our station to add diesel. Wei Hong Building Materials Processing Factory in Wencun Industrial Zone also maintains cooperative relations with our station. The high-quality oil products provided by the company and the high-quality service of gas stations are important conditions for attracting customers.

I stand to ensure safety in production, at the same time, I educate employees about safety thoughts and strengthen their awareness of safety responsibility. Safety comes first. The first is to be safe and strengthen the safety training of employees. Let employees know and learn about safety, and then I want to be safe, implement the post responsibility system, strengthen job training and strengthen management. Be familiar with the post ban, put an end to all kinds of accidents, strengthen all kinds of plan drills, and deal with all unsafe hidden dangers in the bud. In this year's work, we have always achieved the following:

1, adhere to the leadership duty system. The stationmaster arrives at his post every day, and the supervisor is responsible for handling the safety, sales, hygiene and refined oil products in the warehouse, and strictly examining and managing cash and bills. Post personnel are not allowed to smoke while working, and are not allowed to leave their posts without permission. They can only leave after going through the handover formalities after work.

2. Organize a safety inspection once a week, implement hidden danger remedial measures, and ensure the safety of the station and smooth sales.

3. Implement the safety work on every working day, and implement "prevention first, combining prevention with elimination" into the safety management of on-site operation, safety management of equipment and facilities, and safety inspection, so as to achieve the expected purpose of safety work.

4. Grasp the management of station capacity and appearance, do a good job in the ideological work of employees, and environmental sanitation is a constant and unremitting work. The practice of our station is to hand over the hygiene before the handover every morning, and the successors check and accept the hygiene, and solve the problems on the spot when they find them.

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