Do you pay attention to nicknames and avatars when doing WeChat business?

The name should match the goods sold, and the avatar should also match.

Personally, I think the essence of WeChat merchant marketing is actually the same as traditional marketing. First, we should study the psychology of users, and plan and implement them on the basis of some psychological demands of users to maximize the effect. Just like a martial arts expert who wants to practice the magic power in the world, you must first get through two veins, and you must not rush to achieve success and practice blindly, otherwise you will easily get possessed. Marketing is to manage human nature out of thin air, arouse customers' emotions, or find customers' pain points and amplify them, and then you propose solutions to the problems. Let customers trust you and pay for your products. Why is Zhou Libo angry? Why do people like him? Because he does spit out some social phenomena, if he expresses his dissatisfaction seriously and stiffly on the stage, I think everyone will definitely think that he is extreme, but he expresses his views in a relaxed and pleasant atmosphere through humorous language, exaggerated movements and funny expressions, which makes the audience feel refreshed and does not think that this person is far away from you. He is a funny, knowledgeable and independent person. In fact, this is similar to what our new media marketing said, that is, pretending to be a diaosi, selling cute and getting along with customers. In new media marketing, first of all, you should do a good job in product positioning, and secondly, you should know where your customer base is. What are the characteristics of your customer base? All transactions are designed, but only if you are sincere, enthusiastic, optimistic, humorous, active and active in interacting with potential customers, so that everyone will think that you are a person with flesh and blood and independent thoughts. As far as names are concerned, there are several names selling masks in my circle of friends: Modern Girl, Xiao Mo Girl, Mo Rong, Mujiao Goddess, Niu Mowang, Mask Prince and Auricularia Niang. Everyone knows what they do at a glance, and they think it's cute, interesting and fun. For example, Niu Mowang's signboard is: Princess, the old cow wants to sell masks and make money to buy you LV. When others see it at first sight, they won't be disgusted and will remember you. Be sincere and humorous when interacting, especially when commenting on the first floor, set a benchmark and guide the comments behind, so as to establish a positive view and influence your customers subtly.

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