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202 1 hardcore alliance white paper: helping the development of the industry and firmly empowering the game

On March 17, 2022, the hardcore alliance officially released the White Paper of 202 1 Hardcore Alliance. This white paper was jointly completed by hardcore alliance and iResearch. The report systematically summarizes the current situation and trend of mobile game industry in China from three aspects: market development environment, market development overview and market development trend, comprehensively combs the pain points and difficulties of mobile game developers in China, and makes a rational and reasonable analysis and prediction on the game market and game channels. This article will bring you some reports.

With the market expanding, financing has become a new industry trend.

According to the contents of the White Paper, under the background of tightening policy supervision and deepening game industry norms, the mobile game market in China in 20021year was about 307.8 billion yuan, up 9.8% year-on-year, and the number of users was about 730 million, up 2.8% year-on-year. The future growth opportunities of the industry will come more from the application of new technologies and formats such as 5G, cloud games and metauniverse, and the overall structure of mobile game users will also be healthier and orderly under the policy supervision, and enter the stage of continuous and standardized development.

Among them, game financing has become a topic of great concern both inside and outside the industry. According to the data in the white paper of 20021hardcore alliance, the average single financing amount of 202 1 game enterprises exceeded 90 million yuan, and the investment and financing in the game market picked up, so investors began to pay more attention to game development enterprises.

It is particularly noteworthy that the invested game companies are generally concentrated in Shanghai, Beijing, Guangdong, Sichuan and Zhejiang provinces, accounting for 89.0% of the total. As the only western region, Sichuan has developed rapidly in recent years and has become an important base of China's game industry.

The game development is complex, with frequent pain points.

The White Paper of 20021Hardcore Alliance also points out that during the development of mobile games in China, game developers still have many pain points in all aspects of game project establishment, research and development, distribution and operation.

For example, in game projects, high-quality games are still scarce, and game innovation is still an unsolved problem. According to relevant research results, 75.4% of mobile users think that the rate of excellent mobile games they have experienced deeply is less than 50%, and the main problems that plague users are krypton gold, being too "liver" and lack of innovation.

At the same time, in terms of game operation, games generally face problems such as weakened IP influence, insufficient innovation in gameplay, and lack of content ecology. According to relevant data, 56. 1% mobile game users will change their games within half a year, and the lack of freshness is the main reason for changing games. How to rejuvenate the old games that have been operated for a long time, and how to improve the user's stickiness and stimulate the user's growth in the competition with new games have become problems that developers can't ignore.

Empowering games to help products continue to add value.

In this environment, the hardcore alliance chooses to empower the game industry to further help game developers solve pain points and gain greater product value.

In game projects, hardcore alliance helps game developers make project decisions and take the first step in game development by providing industry data, category trends and rich user portrait data for game developers.

In terms of game operation, the hardcore alliance provides game developers with multi-level operation means such as content, socialization and tools by virtue of its stable game community and content distribution ability, and provides all-round support for the refined operation of the game through various operation modes such as content recommendation and online and offline linkage, and finally realizes the long-term operation of the game.

Serving the future development, the hardcore alliance is in action.

Finally, the white paper points out that in the process of continuous change and development of the industry, practicing social responsibility, expanding the game experience, strengthening the depth of cooperation and helping the game to go out to sea will become the key to the service of mobile game developers in the future.

Faced with stricter and more standardized policy requirements, the hardcore alliance is actively responding to the policy requirements, implementing the main responsibility, attaching great importance to and fully improving the protection system for minors, working with game developers to promote the legal compliance of game content, insisting on giving priority to social benefits, spreading positive social energy, and helping the healthy, orderly and sustainable development of the game industry.

At the same time, the hardcore alliance will continuously upgrade the service content and quality, continuously open up the service capabilities to meet the needs of developers, build a one-stop service platform covering the whole life cycle and full link of game developers, and work with game developers to create a win-win game ecosystem.

The future market of China mobile games is the global market, and the future target users are also global users. Game channels will also continue to enhance global distribution capabilities, help game developers go to sea efficiently, further expand overseas markets, and explore the infinite possibilities of overseas mobile game markets with developers.