Jiangsu Province’s May Day holiday tourism consumption exceeds 4 billion

Jiangsu Province’s May Day holiday tourism consumption exceeded 4 billion

Jiangsu Province’s May Day holiday tourism consumption exceeded 4 billion. During the “May Day” holiday, under the background of normalized epidemic prevention and control, Jiangsu focuses on "micro-tourism" and "micro-vacation" on-site short-distance travel, and the popularity of rural tourism continues to rise. Tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion. Jiangsu Province’s May Day holiday tourism consumption exceeded 4 billion1

Set up a tent on the grass, walk your children, play board games, have dinner and take photos, or close the curtain under the stars, have a drink and watch a drama... Five During the holiday, under the background of normalized epidemic prevention and control, the province's tourism market was dominated by "micro-tourism" and "micro-vacation" on-site short-distance travel. Rural leisure, outdoor camping, and flower outings became the first choice for tourists.

According to Jiangsu Smart Cultural Tourism Platform monitoring and mobile phone signaling data calculations, during the May Day holiday, the provincial scenic spots and rural tourist spots included in the monitoring received 8.4519 million tourists, of which the rural tourism monitoring points received 8.4519 million tourists. There were 3.1442 million tourists. The new method of nearby tourism drives new consumption. During the May Day period, the province’s total tourism consumption reached 4.07 billion yuan, of which rural tourism consumption income was 1.073 billion yuan.

Camping at "doorsteps" has been upgraded, and parent-child travel has become more common

"When I open the circle of friends, half of the people are camping, and half of them are giving likes to the campers." Nanjing Citizen Xiaobai said with emotion. When traveling far away is not possible, outdoor camping trips have become the first choice for many citizens.

"Under the premise of strictly implementing epidemic prevention and control measures, major outdoor scenic spots in Yangzhou have launched "micro-vacation" products such as outdoor outings and camping picnics. Many of them are at home. Scenic spots where you can relax and get close to nature right at your doorstep have become very popular.” A relevant person from the Yangzhou Municipal Culture, Broadcasting and Tourism Bureau gave an example of the popularity of Paoyu River Park located in the Ecological Science and Technology New Town in eastern Yangzhou. This park integrates fish migration cultural science and ecology. A cultural theme park that integrates environmental protection and education, it is called "Jiuzhaigou of Yangzhou" by netizens.

Camping has become a popular micro-vacation among young people. During the May Day holiday, camping groups became increasingly “all-age”, and parent-child and family tours were very common. Nanjing Hongshan Forest Zoo has opened up an exquisite camping ground, equipped with nature courses for children, making it a good place for parents and children;

Lianyungang City Monkey Camp May 1st Study Camp entered Yuwan Park and started two days and one night Research course activities with the theme of camping experience and woody plants. Parent Ms. Wang lamented in WeChat Moments: "The child is addicted to playing. He wants to participate in all the subsequent abseiling, tea picking, rock climbing, river tracing, kayaking and other courses."

Province Inner scenic areas follow hot spots and launch camping services to strengthen supply. Before the holiday, the Provincial Department of Culture and Tourism released lists of the "Top Ten Scenic Spots in Jiangsu" and "Top Ten Beautiful Villages in Jiangsu" in the "Water Charm Jiangsu Spring Tour Awards". Most of the scenic spots on the list have launched outdoor camping projects.

Wuxi Nianhua Bay, Three Kingdoms Water Margin Movie and Television City, Sunac Paradise and other scenic spots have opened camping areas. Meiyuan held the first Meiyuan Camping Conference, and Yuantouzhu Scenic Spot also launched a tent camping festival. Nanjing Lishui Rose Garden has launched a "one-stop" camping series focusing on flower viewing, Tangshan Mine Park has created an "Internet celebrity" mining paradise exploration camp, and Shiqiu Film and Television Base's "Lichi Green Camp" has launched campfire night reading and a mystery script killing challenge. Activities to create a light and shadow dream-seeking "Movie Night" themed camping.

Changzhou China Dinosaur Park has launched dinosaur-themed camping products in the original expanded camp area of ??the park, equipped with outdoor movies, music LIVE, camp board games and other entertainment projects, making urban camping interesting and fun.

The cultural supply has been upgraded, and "check-in at exhibitions" has a new experience

All parts of the province have optimized the supply of holiday cultural tourism products and carried out exciting, small and diverse cultural activities. Cultural and museum venues have prepared rich "cultural" packages. Citizens can stroll through museums, "soak" in libraries, and have more new experiences when visiting exhibitions.

During the holidays, the "Thousand-year Adventures in Ruins" was held at the Nanjing Dabaoen Temple Ruins Scenic Area.

Visitors can unlock new ways to play in the museum by doing crafts and participating in a series of exciting activities such as dance shows and script killings.

Major cultural exhibitions focus on highlighting interactivity and fun. The Nanjing Folklore Museum displays 88 pieces (sets) of classic Nanjing clay figurines. Nanjing Museum has launched activities such as in-depth explanations of national treasures by tour guides, treasure hunts in simulated scenes, and answering questions to win cultural and creative gifts. The Yancheng City Museum launched the "Salt Hunt" activity. Visitors who complete the "treasure hunt" task in the museum can redeem a museum-customized blind box at the cultural and creative store.

Small-scale performing arts activities are equally exciting, and a number of projects are "new". Jiangsu Garden Expo Park launched the immersive performance "A Hundred Years of Stone Light", Wuxi Film and Television Base staged the stage play "Pictures of the Luoshen", and Nanjing Huachang Dragon Valley launched the "Trendy Imagination Season" consisting of circus performances and luminous parades to create nighttime consumption New experiences.

Cultural and entertainment activities pay more attention to the integration of online and offline, and the simultaneous promotion of performances and broadcasts. Various regions have launched a series of cloud exhibitions, cloud classrooms, cloud theaters and other special cultural and tourism products. The Yangzhou Museum jointly launched the "Cloud Viewing Expo" column, "Gathering Fireflies and Reflecting the Snow - Yangzhou Museum Collection of Cultural Relics Exhibition", "Impression·Ukiyo - Block Printing and Ukiyo-e Art Exhibition" and "Year of the Tiger Zodiac Art Exhibition" etc. to attract citizens to watch the exhibition online and offline.

The 4th Suzhou Mass Culture "Stars Award" for outstanding stage art works "Cloud Performance" was held, and Xuzhou launched the "Bangzi Opera Concert Excerpts" online performance... High-quality performances enriched People’s holiday choices.

Consumption scenarios are upgraded to stimulate the consumption potential of “local travel”

During the May Day holiday, travel website data shows that users’ ordering preferences are short-term and travel-oriented. It has the "three short" characteristics of short radius and short travel days. Against this background, our province’s cultural tourism market continues to activate the holiday economy by creating new ways to play.

“My best friend and I planned to go camping. We had no experience for the first time and didn’t know what ingredients to prepare. I accidentally discovered that many barbecue restaurants offer ‘camping packages.’” Ms. Bai, a Nanjing citizen, said in surprise. In fact, not only hotels, but many scenic spots can also "order" directly. For example, the Nanjing Rose Garden in Lishui offers camping packages for 2-4 people and camping packages for 5-8 people for tourists to choose from.

"The new trendy holiday" Wuxi Liangxi Yunshang Shopping Festival opens. "In order to attract more people to like intangible cultural heritage, we have launched Huishan clay figurine's new IP 'Nai Mumo' series of blind boxes online to create a cultural and creative brand." said the relevant person in charge of the Liangxi District Culture, Sports and Tourism Bureau, digging into the holiday culture To improve tourism consumption potential, we must keep up with hot spots and constantly meet new needs.

Many shopping malls have turned into "internet celebrity check-in places", neighborhoods and business districts have become tourist destinations, and the consumption potential of "local travel" has been continuously stimulated. On the night of the May Day holiday, a bar in the central square of Yingxingli Street, Jianye District, Nanjing City set up an open-air stage, with melodious singing and people coming and going at the cultural market.

10,000 coupons;

Qinhuai District launched a consumption deduction activity for "food, accommodation, travel, shopping and entertainment", and Mendong District launched a variety of food tastings and street markets. , experience new product exhibitions and other activities; Nanjing Jiangbei New District FUN Consumer Season, Jianye District "Welcome to Ye" activities, Gulou District Gulou Fashion Festival and other consumer benefit activities will work together to activate local tourism consumption.

"We carry out a series of business, cultural, tourism and sports activities in accordance with the urban linkage '1 N' method, focusing on providing citizens with rich consumption scenarios and helping the holiday economic recovery." said the relevant person in charge of the Nanjing Municipal Bureau of Culture and Tourism During the May Day holiday, the city's business entities were active in promotions, which effectively promoted the city's cultural tourism consumption recovery. Tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion2

We learned from the Jiangsu Provincial Department of Culture and Tourism that during the 2022 May Day holiday, Jiangsu will be included in the scenic spots and rural tourist spots monitored by the smart cultural tourism platform* ** 8.4519 million tourists were received, and the province’s total tourism consumption was 4.07 billion yuan.

Rural leisure, outdoor camping, outing and flower appreciation... During the "May Day" holiday, under the background of normalized epidemic prevention and control, Jiangsu used "micro-tourism" and "micro-vacation" on-site short-distance travel as the Mainly, "old places" are playing new tricks, rural tourism continues to become more popular, and camping has become a popular way to vacation.

Exposed to the 220-acre large lawn, sit under the canopy or lie in the big tent, feeling the fragrance of the earth and the warm sunshine... In Nanjing Liuhe Maple City, tourists can experience " The leisurely and comfortable "life full of romance"; at the camping base in Suning Zhongshan International Golf Hotel, the exquisite afternoon tea attracts young people to take photos, and projects such as children's sandpit and cute pet feeding meet the needs of walking children and playing with pets.

During the "May Day" holiday, Nanjing Xuanwu Lake Scenic Area, Changzhou Tianmu Lake Tourist Resort, Qin Lake National Wetland Park, Hongze Lake Wetland Scenic Area and other large activity spaces and ecological environment Good outdoor scenic spots have become a popular choice for tourists. Scenic spots across Jiangsu have also launched camping services one after another to strengthen supply. Before the May Day holiday, the Jiangsu Provincial Department of Culture and Tourism released lists of the "Top Ten Scenic Spots in Jiangsu" and "Top Ten Beautiful Villages in Jiangsu" in the "Water Charm Jiangsu Spring Tour Awards". Most of the scenic spots on the list have outdoor camping projects.

"Micro-tourism" has popularized "local tourism" and "suburban county tourism" and stimulated consumption potential. Jiangsu's total tourism consumption during the "May Day" holiday reached 4.07 billion yuan, of which rural tourism consumption income was 1.073 billion yuan. . Jiangsu's catering consumption is gradually booming, and local landmark delicacies are selling well. Tourists are experiencing local flavor and sentiments by tasting delicacies. According to statistics from catering industry associations across Jiangsu and a survey and analysis of typical catering companies, during the May Day holiday, Jiangsu’s catering service revenue was 3.73 billion yuan.

With the "unblocking" of indoor venues such as museums, cultural centers, and libraries in many places, it has become a way to "appreciate flowers and view" and taste "cultural feast" in cultural and museum venues. A form of "micro-tourism". Various regions in Jiangsu have focused on online and offline integration and simultaneous promotion of performances and broadcasts, and launched a number of special cultural and tourism products such as "cloud tourism", "cloud exhibitions", "cloud classrooms", "cloud interaction" and "cloud theater", and "Cloud Appreciation of Slender West Lake·Looking for May" "Fang Fei" online tour and "Bangzi Opera Concert Excerpts" online performances have been widely praised. Tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion3

During the 2022 May Day holiday, most citizens chose to "celebrate the festival locally" and, on the premise of taking epidemic prevention and control measures, localized consumption Momentum is strong. The Jiangsu Provincial Consumer Rights Protection Committee today (5th) released an analysis report on consumer public opinion in the province during the May Day holiday:

Catering consumption is becoming "smoky" and camping is popular "out of the circle"

With the implementation of measures to assist enterprises and the holding of consumption-promoting activities in various places, the province’s catering industry has increased confidence in its development. Data from the Jiangsu Catering Industry Association shows that the province’s catering service revenue is 3.73 billion yuan.

Driven by the holidays, the number of people dining out has increased. Small and medium-sized street restaurants and brand specialty restaurants have recovered quickly, and consumption in private rooms has picked up. Coupled with the popularity of local tourism and suburban county tourism, delicacies such as crayfish and wild vegetables are in season, and local landmark delicacies have become the main choice for consumers. In addition, ready-to-eat, heat-and-eat, and simply-cooked pre-prepared dishes have also added vitality to the catering industry.

This year, tourism consumption during the May Day holiday showed the characteristics of short-range, in-depth and leisure. Big data from a travel app shows that the popularity of “camping” related travel searches during the May Day holiday increased by 117% month-on-month, with park camping, starry sky camping, and parent-child camping becoming the most popular camping themes. In order to enrich consumers' travel experience, some B&Bs have launched experiential projects such as picking, fishing, and parent-child activities.

Among the cities in the province, the main ones with active local tourism consumption include: Nanjing, Wuxi, Taizhou, Lianyungang, etc., which are basically cities where the local epidemic situation is relatively stable.

In addition, outdoor scenic spots are still popular.

Affected by the epidemic, the demand for short-distance in-depth travel is strong, and it is gradually replacing inter-provincial and other long-distance travel as the priority choice of consumers. User preferences show the characteristics of short travel radius and short travel days.

The tourism consumption of residents in the province is mainly based on outskirts of the city and travel around the province. The hot topics of cultural tourism consumption include natural scenery, forest parks, parks, cultural monuments and other outdoor scenic spots or reception venues. host. Big data from a travel app shows that Wuxi’s Yixing Free Park, Changzhou’s Xinlong Ecological Forest, Suqian’s Santaishan National Forest Park and Xuzhou’s Yunlong Mountain are also popular tourist attractions for residents in Jiangsu Province.

During the May Day holiday, after the travel radius was restricted, travel was not smooth in some areas. However, parent-child consumption continued to be popular, and major travel platforms launched parent-child related themed activities. The children's parent-child business format based on family consumption is one of the important focuses of the return of physical business. Parent-child consumption is becoming IP-based, scene-based, and themed. Parent-child restaurants, children's amusement parks, parent-child study tours, etc. have attracted the attention of many parents.

In addition to theme parks, museums have become the most popular “baby-walking mecca”. According to data from a travel app, Nanjing Mochou Lake has been shortlisted among the top five popular tourist attractions in the country, and Nanjing Museum has been shortlisted among the top five popular museums in the country.

New consumption dominates, and more than 5,000 rights protection appeals were filed in the province during the holidays

During the May Day holiday, the Jiangsu Provincial Consumer Protection Committee accepted a total of 5,045 rights protection appeals, including 185 consultations, There were 4,860 complaints, accounting for 3.7 and 96.3 of the total received respectively. The public opinion monitoring system detected 138,646 consumer rights protection information and 32,684 complaints, accounting for 23.57% of the total consumer rights protection information.

Consumption demand has been released intensively, and the consumer market has recovered rapidly in most areas. Bulk consumption, tourism and travel consumption, catering consumption, and new consumption are still the mainstream of festivals, and consumption upgrades are accelerating. Compared with previous years, the number of complaints and disputes has not increased significantly. Online shopping, cinemas, live streaming shopping, tourism and travel have become hot spots for complaints, showing characteristics such as wide coverage, prominent fields, concentrated problems, personalized needs and rising consultation demands.

There are many complaints from the following aspects: First, the problem of online shopping is more prominent. During the "May Day" holiday, there were "complaints" related to online shopping in Jiangsu Province** * 6890 items. Problems include refund disputes caused by delays in express delivery, difficulties in safeguarding rights in some online shopping channels, disputes caused by pre-sale goods, etc. Secondly, problems with live broadcast sales are concentrated. During the holidays, the provincial Consumer Protection Committee system received *** calls involving live broadcasts. There were 83 complaints about the delivery of goods. It is difficult to guarantee the quality of the goods, difficult to safeguard rights after sales, and false promotions are common;

In addition, the Internet celebrity check-in points have "too heavy filters" and the actual consumption experience does not meet the requirements. It is expected that the fitness craze will bring about related prepaid card consumption and sports product quality issues; as well as new entertainment projects, such as theaters and escape rooms, consumer complaints will also increase significantly.

In this regard, the Provincial Consumer Protection Committee suggested that with the rapid development of the economy and the rapid changes in people's lifestyles, regulatory authorities and business entities should focus on new consumption and keep pace with the times to solve the problem of rights protection. As a consumer, you must also avoid following others' opinions, consume rationally, and express your demands actively and correctly. Only with the joint efforts of multiple parties can we effectively protect the legitimate rights and interests of consumers and comprehensively create a safe and secure consumption environment.