Talk about the advantages and disadvantages of each mobile phone brand?

Huawei, a highly innovative Fortune 500 company in China. As one of the personal mobile phone markets, the Huawei team is committed to developing, manufacturing and selling the most reliable, safe and easy-to-use technology, providing high-quality and professional services to help consumers and allies succeed, so Huawei mobile phone praise rates have reached 90%, both domestically and abroad. above. Huawei mobile phones have very good communication capabilities. Huawei's own HiSilicon Kirin processor focuses on high performance, low power consumption and low heat generation. The current system of Huawei/Honor mobile phones is based on the deeply optimized EMUI of the Android system. The main reason is that it is faster to open the software and there is no lag after using it for a long time.

Currently, Huawei has two brands, HUAWEI (Huawei) and (Glory) honor. Honor is a brand that promotes excellence, followed by cost-effectiveness, and is mainly targeted at young people. The Honor brand mainly sells online and has very few offline retail stores.

Apple is an American company and a world-famous mobile phone manufacturer. The processor performance is unmatched in the world, and it has a highly stable and secure system, but it is expensive and not cost-effective.

Samsung is a Korean company. It is the world's largest mobile phone manufacturer and stands at the forefront of many technologies. It is one of the world's mobile phone leaders.

Xiaomi is a well-known mobile phone manufacturer in China, with a high market share of mobile phones in China. Xiaomi has always been known for its high cost performance and high configuration. It mainly sells online and has few offline retail stores. Xiaomi mobile phones focus on the mid- to low-end market. Xiaomi's system is also based on MIUI developed by Android, focusing on openness

vivo and OPPO are domestic brands. Vivo phones focus on gaming, audio and video and flash charging, OPPO focuses on selfies and flash charging, and OPPO and vivo focus on offline sales. The charging interface and charging cable of the flash charging equipped by vivo and OPPO are individually customized and will not cause high heating problems when charging like Qualcomm's fast charging technology. It supports fast charging, playing and watching at the same time, and the temperature is not too high. However, it is not compatible with other charging interfaces. Recently, they are also trying to use universal interfaces.

Meizu is a domestic brand. There is a common phenomenon of overexposure in Meizu mobile phone photos. Its mobile phones are mainly targeted at young people.

LeTV is a domestic brand. Its mobile phones mainly promote cost-effectiveness. Its marketing method is to sell one unit at a loss to capture market share (all supported by state subsidies). It may be a so-called conscientious enterprise, but according to its CEO Jia Yueting said that those who don’t buy LeTV are mentally ill

Nokia: Technology is people-oriented

“Technology is people-oriented” is the translation of the English “Connecting People” and is the brand of Nokia core values. This slogan is an important concept of Nokia in brand communication - to enable users to fully enjoy the fun and convenience brought by humanized technology and obtain unforgettable experiences such as achievement, fashion and personality.

I remember when I first heard this slogan, I thought it was quite high-end and classy! A few years ago, Nokia's slogan could be seen in TV commercials and bus stops. However, as Nokia's presence in the smartphone market has declined in the past two years, this slogan seems to have become difficult to see.

Apple: Think Different

Apple’s slogan seems to be changing all the time, but the most classic one is the advertising slogan “Think Different” launched in 1997 when Steve Jobs returned to Apple as CEO. , in the 60-second advertisement, many historical figures of different nationalities, industries and achievements appeared, demonstrating Apple’s unique values.

In fact, Apple has indeed achieved "Think Different". To this day, this slogan is still deeply rooted in the hearts of the people. It is Apple's "Think Different" that makes it a great company.

Motorola: Smart interpretation, everywhere

In the early years when Motorola was at its peak, it used the phrase "Smart interpretation, everywhere" as its slogan, which was deeply rooted in the hearts of the people. , and at that time, Moto's products were as "ubiquitous" as its slogan. Now, Moto has been acquired by Google and has become its subsidiary, and its scale has also been reduced a lot.

The MOTO It also depends on how the MOTO X phone performs.

Samsung: Turn On Tomorrow

Samsung's "Turn On Tomorrow" is Samsung's new slogan in 2010. The previous "Samsung Digital: everyone's invited" (Samsung Digital World welcomes you) ) is no longer used, which shows that Samsung's business strategy has also shifted and become more forward-looking.

Of course, after changing its slogan, Samsung appears to be more far-sighted. The sales volume of the released "GALAXY series" mobile phones is obvious, which also shows that Samsung's change in mobile phone strategy is indeed correct. .

HTC: Quietly Brilliant

"Quietly Brilliant" (excellence in modesty) is HTC's classic slogan. Adhering to HTC's restrained and pragmatic marketing philosophy, HTC's product design and marketing The strategies are mostly low-key and simple. Until March this year, HTC decided to stop using the slogans it had been using and changed them to "bold" (bold), "authentic" (authentic) and "playful" (fun). Such a big change in the slogan also shows that HTC's business strategy is There have been major adjustments.

Xiaomi: Born for Fever

Since the birth of MIUI, Xiaomi has been claiming that its products are "Born for Fever", which means the highest configuration and the lowest price. Each generation of Xiaomi mobile phones has indeed achieved high configuration and low price, which is deeply loved by the majority of rice fans. With the launch of MIUI V5, Xiaomi mobile phones have also gained great advantages in terms of software. Coupled with the just-released Redmi mobile phone for 799 yuan, it has successfully entered the low-end market and attracted the attention of more users.

Meizu: Founded by Dreams

Compared with Xiaomi, Meizu can be regarded as a low-key company, and its slogan is "Built by Dreams." Meizu boss Huang Zhang said that they have always insisted on making products that satisfy their own pursuits first, and then hope that more people will like the products in their hearts. Meizu's high-quality product line has indeed impressed a group of fans.

A brand's slogan cannot reflect the entire brand culture. No matter how loud the slogan is, if the company cannot produce good products, it will not be able to impress consumers anyway. A slogan that is deeply rooted in the hearts of the people requires long-term accumulation of the brand, so only by continuously producing good products is the right path for the development of mobile phone brands.