What does Lenovo ThinkPad mean? How to position the product?

ThinkPad brand originated from "thinking". Mr. Naito, the father of ThinkPad, said: "If people can give the product the ability to think, then it must have the value beyond technology."

Positioning:

ThinkPad is the first choice for notebook enthusiasts who pursue performance, portability, stability and usability.

IBM Think Pad series. Commonly known as "little black", unchanging color and style. As the father of modern personal computers, IBM's notebooks have the best quality, status and price. There are more than 65,438+0,000 proprietary technologies in the notebook field (such as the father of hard disk), and ThinkPad is the first choice for notebook enthusiasts who pursue performance, portability, stability and usability.

According to the needs of different users, IBM has set up different notebook computer series, including four series: R, X, T and G.

R series: excellent quality and satisfactory price.

R series is suitable for users who often need to travel, with light posture, minimum travel weight of only 2.4 kg and high portability. This series adopts 802. 1 1a/b wireless local area network, combined with automatic hard disk protection technology and Intel's latest Centrino technology, which can be described as complete and advanced. Most importantly, the R series is "expensive but not expensive", and the reasonable price makes it always the largest series in the ThinkPad notebook product line, thus becoming the mainstream model of ThinkPad R series notebook computers closest to the public and occupying a place in the low-end notebook market.

X series: ultra-light, ultra-thin and ultra-portable

X series is specially designed for business travelers who rarely face the office, with high mobility and high performance. Among them, X40 in X series is the thinnest IBM notebook series on the market at present, which fully embodies its original design intention of extreme portability. X-series adopts base separation design, which fully reduces the weight of the fuselage. This series uses powerful and low-energy Intel processors, and its performance has been greatly improved. At the same time, the battery life of X series is close to 5 hours, which greatly improves the mobility.

T series: classic model, perfect design

T series is aimed at mobile computing users who work in the office or travel. Compared with the ultra-thin X-series, the T-series contains more balanced and mature design factors, and the T-series perfectly interprets the thin concept of travel (the perfect combination of performance and portability). T series is the most representative high-profile notebook product among IBM notebooks in the market. It adopts a lot of new technologies in configuration, and its product design is perfect and classic. The perfect unity of high performance and super portability makes this series of products a model of modern commercial computers, and also makes it a fist product in IBM notebooks.

G Series: Flexible Desktop Alternatives

G series is aimed at users who are used to desktop systems but need to realize mobile office needs. It is IBM's product mainly for government departments. This series is an ideal substitute for desktop. It weighs 3.5 kilograms, has high flexibility, and has a pivot (leg) design, which can be used for the stable positioning and placement of any system, and its maneuverability is not inferior. At the same time, powerful and economical configuration, Intel processor up to 3 GHz and high-resolution SXGA+ display screen of 14 or 15 inch are the current selling points of G series.