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Objective: To investigate and compare the commodity types, commodity prices, service attitudes and shopping environment of several types of supermarkets in Changzhou.

Respondents: Changzhou Xinte Supermarket, Changzhou Auchan Supermarket, Cody Supermarket and Su Guo Community Store.

Survey time: 11 long holidays

Location: Changzhou Xinte Supermarket, Changzhou Auchan Supermarket, Cody Supermarket and Su Guo Community Store.

Key points of investigation: supermarket commodity types, commodity prices, service attitude, shopping mall environment and main consumers.

Question to be answered: Is there a difference in commodity prices? How big is it? Why are there these differences? What do these supermarkets stand on in the market? How should consumers choose? How should supermarkets be improved?

1. Is there a difference in commodity prices? How big is it? Why are there these differences?

There are differences in commodity prices, and some commodities even reach 84% higher than the other. See the table below for details:

Unit (yuan)

Kraft Oreo milk biscuit

Kafqu Duo Duo chocolate biscuit

Shuanghui q kuer spicy flavor sausage

Auchan

5.7

3.5

1.9

Xinte

six

4.7

2.2

Su Guo convenience store

six

4.6

not have

Kedi convenience store

7.5

six

3.5

Let's analyze these supermarkets respectively:

Auchan: An international brand supermarket with the cheapest price and the most varieties. Because except the suburbs, they are generally far away from residential areas, consumers spend a lot at a time, but they don't go often. However, Auchan is an international brand with abundant purchase channels and large quantity, which can make small profits but quick turnover and the price is very cheap.

Introduction: 196 1 year, the first Auchan store was born in France and became one of the pioneers of supermarket management in the world. At present, as one of the top ten retail groups in the world, Auchan has developed into an annual turnover of 33.6 billion euros with an investment of 654.38+004.5 million euros (in 2005), and has 370 large supermarkets and 765.438+08 supermarkets in 65.438+03 countries and regions around the world, and has also set foot in the real estate and financial fields (in 2007, 65.438+08). By the end of 2006, Auchan had more than 65,438+075,000 employees and 977 million customers. At present, Auchan is one of the major multinational business groups in France and one of the top 500 enterprises in the world. By the end of 2006, Auchan China had 16 supermarkets.

Xinte: Changzhou local supermarket, with moderate price and rich varieties. Basically, they are all opened next to the community, which is more convenient for ordinary residents to buy and the price is moderate. There are not as many things as large supermarkets, but they are also very rich, especially some local products that can be bought.

Introduction: Founded in 1996, there are 35 chain stores, more than 0/00 franchisees and about 1000 employees.

Su Guo: A famous supermarket in Jiangsu, with moderate price and average variety. The situation of convenience stores is the same as that of Xinte, except that there are not many varieties, and the prices are basically the same, slightly cheaper. The location is generally near residential areas, which is convenient for people to buy.

Introduction: suguo supermarket was established in July, 1996, and its sales volume reached1865438+200 million yuan in 2005. In the first half of 2005, the sales reached 9.5 billion yuan, ranking sixth in the retail chain industry in China. Up to now, it has been ranked among the top ten chain enterprises in China for seven consecutive years, and ranked among the top 500 Chinese enterprises with 176. In 2005, the brand value evaluation of Su Guo reached 654.38+32 million yuan. In Nanjing, suguo supermarket occupies more than 50% of the market share of supermarket format, and is the largest commercial circulation enterprise in the supermarket retail industry in Jiangsu Province. Now it has become a large chain enterprise integrating wholesale, distribution, logistics, processing and retail. At present, there are 1503 stores covering Jiangsu, Anhui, Shandong, Henan, Hubei, Hebei and other six provinces, with nearly 50,000 employees and more than 20,000 kinds of goods.

Yes, supermarkets in Shanghai are more expensive and there are many kinds. Because it is basically opened in downtown, the store rent is expensive, and it is a Shanghai brand, so the price is more expensive. Although the storefront is small, it is rich in varieties and the brand price is basically high.

Introduction: Shanghai Kedi Convenience Store Co., Ltd. was established in 1996. Now he is a holding subsidiary of Agriculture, Industry and Commerce Supermarket (Group) Co., Ltd. and a member of Bright Food (Group) Co., Ltd., and the company owns 1, more than 200 professional convenience stores integrating three business models of direct operation, entrustment and joining, which are distributed in 2 1 cities such as Shanghai, Hangzhou, Suzhou, Wujiang, Kunshan, Zhangjiagang, Changshu and Changzhou. Over the years, the company's scale and sales have maintained a steady growth level. As one of the earliest convenience store enterprises, Service has been rated as one of the top 100 chain enterprises in China for several consecutive years, ranked 65th in 2006, and selected as one of the top 0 enterprises in Shanghai 100 for four consecutive years in 2003-06. In 2006, it won the famous trademark of Shanghai. In March 2008, it won the "Shanghai Famous Trademark".

2. What do these supermarkets rely on to gain a foothold in the market?

Auchan: As a representative of large international supermarket chains, we can gain a firm foothold in the market with cheap prices and services. Cheap and good quality are consumers' shopping needs, and Auchan's commodity prices are indeed lower than ordinary supermarkets. Secondly, Auchan supermarket sells a wide variety of goods, which can meet people's needs to a great extent. The service of Auchan Supermarket is really good, standardized and polite. Service level will not only affect customers' consumption, but also reflect the culture of a shopping mall. Auchan, which covers a large area, of course.

Xinte: based on the market with convenience and low price. Xinte is a local trademark in Changzhou, which has developed for many years and has a certain customer base. And before that, many large supermarkets were not stationed, and Xinte occupied a good geographical position, with convenient basic transportation and close to residential areas.

Su Guo: As a leading supermarket chain in Jiangsu Province, the distribution and quality of Su Guo are highly guaranteed, and the brand effect is also a factor that cannot be ignored. As a large chain, the price is naturally cheaper.

Yes: the goods are of high quality, except in crowded areas, which are rich in goods and open 24 hours a day, providing convenience for some people who come home late. Moreover, the brand awareness is very strong, and the price of goods is high, but they are all brands that have been heard of, so they can buy with confidence and have credibility guarantee.