Joke Collection Website - Bulletin headlines - 7- 1 1 Where is the convenience store?
7- 1 1 Where is the convenience store?
Not in Chongqing. Here are the details. The name of 7- 1 1 (7-Eleven) convenience store (the notation in the trademark is: 7-Eleven) originated from the United States in 1946, so as to publicize that the store's business hours are from 7: 00 a.m. to 165438+ 0: 00 p.m., and then from Japan. Up to now, stores have spread all over the United States, Japan, Chinese mainland, Singapore, Taiwan Province Province of China, Malaysia, the Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions, with more than 30,000 stores worldwide, making it the largest chain store locking system in the world. The official trademark symbol of 7- 1 1 is 7-ELEVEn, in which English is capitalized except for the ending n; The reason why there is such a design in Chinese areas (especially in Taiwan Province Province) is because of geomantic factors (the last capital n is outward, indicating that money will be scattered, and the lowercase n ends inward, indicating that it will attract money), but the official statement shows that this design existed during the period of American Southern Company, and the designer created this trademark only because of aesthetic problems. However, on February 4th, 2009, the Japanese TV entertainment program "King of Miscellaneous Studies" 7-Eleven convenience store was born in the United States, formerly known as "Southern Continental Ice Company" founded in 1927. At that time, because refrigerators were not popular, ice cubes for refrigeration became an indispensable necessity in life. John jepson Goering, who sells ice cubes in Southern Continental Ice Company, is very concerned about the improvement of customer service. He made a decision to open a shop every day in summer, with business hours of 16 hours. This service is very popular among local residents. Not only that, Goering found that local residents not only hoped that he could sell ice cubes, but also hoped that he could sell other daily necessities in time through careful investigation of local residents' purchasing willingness and demand. For example: milk, eggs, bread and so on. To this end, Goering proposed that the Southern Continental Company provide more convenient goods for the stores it is responsible for, and got the company's approval. In this way, Nanda Continental Ice Company not only sells ice cubes, but also starts to sell milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Originally, this store was called "Totem Store", and the totem pole placed next to the store became the symbol of convenience store. Since the store is open from 7: 00 a.m. to 0: 00 p.m., 1 1946, Southern Continental Company officially renamed the totem store as 7-Eleven, which really kicked off the convenience store era. At present, 7-Eleven stores cover 18 countries and regions around the world. This enterprise brand ranks 1 16 in the top 500 world brands compiled by the World Brand Lab in 2006. Company type Japan 7&; 1 1 The indirect subsidiary of the holding company was established in 1927 (Oak Rock, Texas, USA) Headquarters Date: 102-8452 No.8-8, Faner Town, Chiyoda District, Tokyo, Japan; United States: 27 1 1 haskell 75204, Dallas, Texas, USA Suzuki Wenmin (Chairman), Joseph M. Depento (Chairman/CEO) and Zhengren asakura (Executive Vice President/Chief Operating Officer) Slogans Oh, thank God for the 7-Eleven industrial convenience store product slurpee and the annual turnover of the weight cup is 882 million US dollars. 1. Holding (セブン & Limited by Share Ltd; アイ? 9? 9ホールディングス) At present, several products of 7-Eleven are sold all over the world, including Big Gulp. The mainland and Hong Kong are called free fall. It was popular in Taiwan Province Province for a while, but now it is sold in only a few stores. It can be divided into small, medium and large cups, big bites, coffee to go (slightly different from Hiti Coffee in Taiwan Province Province) and Slurpee: a carbonated beverage frozen into smoothies, which is exclusively sold by 7-Eleven. Because of its high quality and low price, slurpee has become everyone's summer vacation choice. Because 7-Eleven has stores in many countries, the international manufacturers alliance can reduce the cost of purchasing goods and create distinctive products through international purchasing or introducing manufacturers to each other. For example, Uni-President Supermarket in Taiwan Province Province introduced dried mangoes from the Philippines through 7-Eleven in the Philippines, and Hong Kong introduced them one after another, so did the shopping bags provided by 7-Eleven stores. Non-cash payment mechanism Because 7-Eleven is more common, different non-cash payment mechanisms have been developed in different places. There are stored-value cards combined with transportation tickets or exclusive distribution: Hong Kong: Octopus cards popular in Hong Kong can be consumed at 7-Eleven. Macau: Except for credit cards, non-cash payment mechanism has not appeared in 7-Eleven in Macau. Taiwan Province Province: Uni-President Supermarket has developed its own iCash card (a prepaid stored value card) because smart card payment for non-transportation purposes has not been opened in various places, but it should be noted that iCash cannot be used interactively with Starbucks accompanying cards of the same group; In addition, United Supermarket also sells its own gift certificates, which can be used in most stores of United Supermarket. At present, VISA Wave of China Trust has also been launched. Guangzhou: You can use Yangchengtong for consumption. Shenzhen: You can use shenzhen tong card. Japan: nanaco is a prepaid electronic wallet, which was released in 2007. Beijing: Some 7- 1 1 can be paid by the municipal bus card, and the government plans to promote this payment method in all 7- 1 1 in Beijing. [Edit this paragraph] Uni-President Group and 7-1From April 1978, Uni-President enterprises raised1900,000 yuan to set up Uni-President Supermarket Co., Ltd., and in June 1979, 7-ELEVEN was introduced, and in May/kloc-0 of the same year. Even in the face of the loss dilemma for six consecutive years, Uni-President Supermarket, with the full support of its parent company Uni-President Enterprise, after a period of hard work and exploration, integrated the experience and experience of Chinese and Western merchants, gradually emerged in the domestic channel competition, and finally won the first position in the retail industry in Taiwan Province Province, opening the golden age of convenience stores in Taiwan Province Province! On April 20th, 2000, witnessed by the national media, Mr Jim Keyes, President of 7-ELEVEN, also formally signed a permanent authorization contract with President Gao Qingyuan. This unusual signing ceremony in the world represents the complete trust of the United States in 7- ELEVEN, the recognition of 7- ELEVEN's business strength, and the additional guarantee for 7-Eleven's sustainable operation in Taiwan Province Province. 7- 1 1 day July 1 1 day every year is "7- 1 1 day". It is believed that this tradition was created by 7-Eleven in Taiwan Province Province. The earliest purpose is to hope that the logistics unit will not forget the hard work of the first-line stores, so this day is chosen every year. All employees of 7-Eleven logistics unit in Taiwan Province Province, including all senior managers, have to go to the store for one day, so it is also called shoulder-to-shoulder working day. Later, other countries followed suit, but for different purposes. 7- 1 1 day in the United States is designated as a celebration. Every year, 7-Eleven in the United States will provide free slurpee and Japanese 7- 165438+. In addition to July 1 1, there is also July 1 1. On this day, 7-Eleven all over Japan will clean up the alleys around the shops, which is currently listed as one of the work items of 7- 1 1 Day in Taiwan Province Province. [Edit this paragraph] 7- 1 1 In Chinese mainland, as early as 1992, Milk International Co., Ltd., a subsidiary of Hong Kong Jardine Matheson Group, was authorized by the American Southern Company and began to open 7-1convenience store in Shenzhen; /kloc-0 opened 7- 1 1 convenience store in Guangzhou in 1995. However, 7- 1 1 convenience stores did not develop rapidly in Guangdong because of the restrictions on foreign businessmen engaging in commercial retail by franchising at that time. In 200 1 year, Milk International Co., Ltd. and Guangdong Xinjie Commercial Development established a joint venture company-Guangdong Yi Sai Convenience Store Co., Ltd., which took the lead in obtaining the Approval Certificate of China People and Overseas Chinese from Taiwan, Hong Kong and Macao issued by the Ministry of Foreign Trade and Economic Cooperation and was allowed to open 300 stores in Guangdong. In August 2002, 7- 1 1 convenience stores reached 100 in South China. In September, 2007, Yi Sai announced that the number of 7- 1 1 convenience stores invested by the company in South China has reached more than 430, basically reaching the breakeven point. At the end of 2005, 7-Eleven Japan Company, Beijing Wangfujing Co., Ltd. and China Sugar & Liquor Group held 65%, 25% and 65,438+00% respectively. 7-Eleven (Beijing) Co., Ltd. obtained the first approval for foreign investment to carry out franchise business in Beijing with a registered capital of 35 million US dollars, and was responsible for 7-1kloc. On April 29th, 2009, Taiwan Province Uni-President Enterprise Group obtained the franchise authorization of 7- 1 1 in Shanghai. The next day, four 7-Eleven convenience stores in Shanghai opened their doors as quickly as possible. Uni-President enterprises in Taiwan Province Province, which enjoyed the right of permanent management in Taiwan Province Province for 7- 1 1, finally realized their desire to land in Shanghai in 10. Previously, Zheng Da of Thailand, Lotte of Korea and Ito Yanghuatang Group of Japan all intended to get their hands on the management right of Shanghai 7- 1 1, which made it difficult to determine the management right of Shanghai for many years. During this period, Gao Qingyuan, chairman of Uni-President Group, and Xie Guomin, boss of Zheng Da Group, visited the United States many times. Uni-President Group, which has obtained the right to operate 7-Eleven in Shanghai, invested 654.38 billion yuan to establish Uni-President Supermarket (Shanghai) Convenience Co., Ltd., with Lin Cangsheng, president of Uni-President Enterprise Group, as the chairman. Unifying the operation of 7- 1 1 in Shanghai indicates that the three most powerful retail capitals behind 7- 1 1 also achieved a soft landing in Guangdong, Beijing and Shanghai in 10. Although some of these capitals are still working quietly, and their convenience stores are still trying to squeeze into the streets, it is undeniable that the convenience store market in China is entering a historical turning point [1]. As of August 2009, the number of 7- 1 1 chain stores in China has exceeded 590, including 75 in Beijing and 5 12 in Guangzhou. In 2009, Taiwan Province Province officially invited the super-popular idol Wu Kequn and the sweet queen Cyndi Wang to speak for the breakfast series, and the brand prospect was bright.
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