What brand is Lancome?

Lancome, 1935 was born in France. It is a brand founded by armand petitjean and headquartered in Paris, France. It involves many high-end cosmetics, such as skin care, makeup, perfume and so on. , mainly for mature women with higher education level and income level, aged 25-40.

Lancome belongs to L 'Oré al, the largest cosmetics group in the world. It was founded by Amanda Rowland in Paris on 1935. Its name comes from Lancome Castle on the Loire River, a castle in central France.

Roses are planted around the castle. Petitjean loves roses and thinks that women, like flowers, have their own postures and characteristics. Therefore, taking the castle as the brand name, the roses in the castle become the brand logo. Her founder, Mr. armand petitjean, with his keen sense of smell and persistent adventurous spirit of perfume.

Logo trademark

The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle has been replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.

Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark contains symbols representing its three series: rose: perfume series; Lotus: representing skin care series; L 1: It represents the make-up series.

Reference to the above content: Baidu Encyclopedia-Lancome