Who is the chairman of Leju Trading Group?

Feng Minda

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Name: Feng Minda Age: 30 years old

Created brand (enterprise): Leju Trading Group Motto: Doing business is like running a marathon. Starting is not the most important, persistence is the most important. You need to be patient.

He started to get involved in real estate in college, faced difficulties and faced difficulties, and led the company to win the Public Welfare Enterprise Award; after graduation, he returned to Lishui to take over the Leju Trading Group, and several major business sectors were extremely busy. Persist in thinking and asking for advice, leading the development direction of the company... Feng Minda, the 30-year-old managing director of Leju Trading Group, always has endless energy. Under his leadership, the company is moving in an increasingly better direction.

A

From real estate to business, he took over his father’s business

Feng Minda began investing in real estate while in college and established Foshan Zhongbo Zhaoye Investment Co., Ltd. in 2010 By 2013, the Shunde Zhongbo Chengguo real estate project will be developed. In 2014, the Yingde Longwan (Jiang'an Linyu Garden) real estate project was developed; in 2017, the Yingde Dengjiang Lakeview real estate project was developed. In addition, land projects are also being acquired in Zhuhai, Qingyuan and other places.

At that time, Feng Minda was just a college student who had just started working in the real estate industry. During this period, he was involved in various tasks such as land acquisition, building, approval, and marketing. In addition, he was not familiar with the place he was living in other places, and faced many difficulties such as negotiation and thinking. He was struggling. When developing the Yingde project, many local villagers had different opinions and blocked the acquisition. However, Feng Minda faced the difficulties and faced them. He spent nearly 9 months solving them one by one, analyzing the pros and cons for them, and working out a solution. Ideological work, and finally achieved the acquisition goal. The hardship and pain during the period made this the most impressive thing for Feng Minda to this day.

Today, Feng Minda’s real estate business covers the whole province, and has developed projects such as Zhongbo City Fruit (Shunde), Zhongbo Longwan (Yingde), Zhongbo Guanhu (Yingde), etc. Currently, projects in Shunde and Yingde It has been developed with a developed area of ??over 1 million square meters. Qingyuan Yingde and Foshan Shunde reserve about 300 acres of commercial and residential land. The Yingde Longwan Project (Jiang'an Linyu Garden) was awarded the title of "Enthusiastic Public Welfare Enterprise in Yingde City National Fitness Day Series Activities in 2015" and "Yingde City Guangdong Poverty Alleviation Day Activities Model in 2015".

In 2016, Feng Minda returned to Leju Trading Group as the managing director. This was equivalent to starting over again. He returned to Lishui from the real estate circle he was just familiar with, and took over his father's baton to continue running the business. , which made him a little uncomfortable for a while.

Feng Minda admitted frankly that the most difficult thing was to connect with partners and customers in all aspects of the industry upstream and downstream in a short period of time, and to steadily catch the stick handed to her by her father.

So, Feng Minda went to the office early every day to communicate with the heads of various departments and learn relevant knowledge about the steel trade. Colleagues were all infected by Feng Minda’s down-to-earth and calm work style and felt that he was a practical person. people.

Leju Trading Group, which has been run by his father for many years, after several years of hard work by Feng Minda, its main business has increased a lot, and the corporate atmosphere has become stronger. Feng Minda said that the group emphasizes service more than in the past. Now it uses the Internet to keep pace with the times and serves end customers all over the Guangdong-Hong Kong-Macao Greater Bay Area. So far, Leju Trading Group ranks among the top in the same industry in the province.

B

Be prepared for danger in times of crisis and plan five major businesses

Leju Trading Group has been established for more than 30 years. It is a large-scale diversified company with strong strength that grew up in Foshan. enterprise. It has now developed into a comprehensive group integrating steel trade, real estate development, property leasing management, import and export trade, terminal operations, and supply chain operations.

The parent company of the group, Guangdong Leju Trading Group Co., Ltd., is mainly engaged in steel trade. The six major sales departments work together to face downstream customers vertically, with more targeted and counter-type operations to better meet market demand. , reduce the difficulty and cost of customer procurement, and provide extensive services to well-known enterprises in various fields.

In order to develop a broader market, the group established the Dongguan Business Division at the end of 2018, which mainly engages in building materials, high-quality steel, medium and thick plates, and industrial wire rods, extending its coverage to the core area of ??the Guangdong-Hong Kong-Macao Greater Bay Area. Utilizing the advantages of Foshan First Ring Expressway, Guangfo Expressway, and the terminal port of Nanhai Food Import and Export Co., Ltd., it provides convenient access to Guangzhou, Shenzhen, Dongguan, etc., direct access to the nine major cities in the Guangdong-Hong Kong-Macao Greater Bay Area, and closely grasps eastern and western Guangdong. Positioned as a transportation hub, we can quickly respond to the needs of various places.

Feng Minda is so busy with the five major business sectors of the group that there is not enough time in a day. However, he often reads and thinks often, and uses his limited time in the morning and evening to think about the development of the group.

He said that he often listens to other people’s lessons and summarizes other people’s conclusions. Over the years of his work, he has seen many successful companies fall apart due to financial and other problems, so he has to be prepared for danger in times of peace. , analyze the reasons for others' failures, learn from experience, and let Leju Trading Group avoid such problems.

So at work, Feng Minda is very studious and likes to ask others for advice. Although the group's business is busy, he always tries his best to overcome it. "Being a boss has a lot of things. I like to do important things, but Important matters do not mean urgent matters." Feng Minda said that each business segment of the group now has a professional team with clear division of labor, and they can plan their own strategies and grasp the direction of the group's development.

Colleague Lin Huiying has been working with Feng Minda for more than a year. She said that her boss provides colleagues with a platform and space to perform. Everyone thinks that he is a very pragmatic young man with a long-term vision. For example, the acquisition of Nanhai Food Import and Export Co., Ltd. and Nanhai Textile Import and Export Co., Ltd. has provided great help to the steel trade and effectively reduced logistics costs. These require the vision and courage of the leadership.

C

Improving competitiveness allows enterprises to survive for a long time

As a young generation of entrepreneurs, faced with the booming development of the "two highs and four new" industries in the South China Sea, The six major industries in Lishui are advancing hand in hand. Feng Minda believes that this is a very good era and provides a very good development platform for enterprises. "The business environment in Nanhai is very good. Leju Trading Group is a company born and raised in Nanhai. As the industrial structure continues to improve, steel trade, real estate, property leasing, etc. will also usher in innovation."

Feng Minda also has a The long-term goal is to enable the group to live long and have greater vitality and market competitiveness. As for young people starting businesses in today's society, Feng Minda, as someone who has experienced it, advises young people to do the right things and give people positive energy - diligence can overcome many difficulties, and integrity can make you go further.

In addition, Leju Trading Group has also spared no effort in charity. Last year, it donated 1 million yuan in charity education project assistance funds to Mishi Town, Xide County, Liangshan Prefecture, Sichuan Province. In 2017, it established the "Leju Special Project" Fund" to reward outstanding teachers and students in the town and support teachers and students in need.

Feng Minda said frankly that Leju Trading Group has always been concerned about the production and life of people in difficult areas, and has been doing charity work in a low-key manner for many years. Her parents have always taught themselves to do good deeds within their ability, and they arrange to do some social charity every year Work and things that really help everyone, whether it is Liangshan or Lishui, we will do our best to fulfill the responsibilities of this enterprise. He believes that the company's development to this stage has benefited from the help from all walks of life. Facing groups in difficulty, the group has the necessity and responsibility to help.

Written by Chen Zhijian

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