Only choose you! The new forces of the national tide struck, and the "May 5 th Shopping Festival" issued an invitation

Shanghai, the magic capital, is a place where the tide of the country surges. The "May 5th Shopping Festival" is the time when the tide of the country rises.

With the arrival of the second "May 5th Shopping Festival", Shanghai, as the most fashionable and young people's pursuit place, once again witnessed the launch of many trendy brands and new products, the appearance of national fashion beauties and Hanfu, and the gorgeous turn of "old brands" to "new national style".

On a question-and-answer platform, "How do you view the phenomenon that domestic brands are becoming more and more popular with young people?" The next answer to the question is that domestic products are not low-end domestic products in the past, but young people are young people with cultural self-confidence and feelings of home and country.

The tide of the country is coming, and young people only need op (pick only you).

The new products of Chao brand have been listed and attracted much attention. In mid-May, with the launch of the second Shanghai Fashion Life Festival and National Fashion Day, more than 50 national fashion brands will focus on launching new products; Warrior will link brands such as Ahuatian to launch joint-name new products; Yuyuan Co., Ltd. will also launch the world premiere of Guo Chao's new products.

"Time-honored brands" are also good at playing, showing great potential in the new national tide. On April 20th, the Shanghai Municipal Commission of Commerce announced at the press conference that it would launch the theme activities of "Carnival of Time-honored Brands" and hold the China Time-honored Brands Expo and other activities.

There are more scenes to show the charm of the old brand. For example, Huaihai Group and Yimin Group joined forces with nearly 20 old-fashioned and characteristic national brands to set up the old-fashioned new national tide pop-up store; Mo Lifeng Shanghai time-honored brand was launched to start the shopping carnival season; Box Horse will join hands with more than ten old brands in Shanghai to develop new Shanghai-style products, yellow wine cakes, yellow wine crayfish ... The traditional and fresh "Shanghai flavor" is worth looking forward to.

In the highly competitive beauty and daily chemical track, Shanghai brands like to mention the title of "the light of domestic products". As the leader of new domestic products, shanghai jahwa's brands such as Yuze, Qichen, Gough, Liushen, Meijiajing and herborist will launch a series of new products.

The "New E-commerce and New Women's Consumption Report" released by Pinduo shows that in brand selection, female consumers are no longer simply centered on foreign big names, especially girls after 90 s and 00 s. Traveling abroad and buying domestic products are becoming a new fashion.

After 90 s and 95 s, young people and emerging consumer groups, such as Generation Z, are usually called new consumers. In the name of "Youth Life", the Communist Youth League Committee and Shanghai Youth Travel Service jointly held the first new product launch conference with the old brands, top 500 companies and new national brands in the Yangtze River Delta region, selected the list of young talents and recruited young experience officers.

Driven by the national tide, the traditional consumption scene ushered in a transformation. During the "Little Red Book X Yuyuan Garden" National Tide Week, activities such as the Thousand Lights Garden in midsummer and the National Wind Hanfu Festival are waiting for you. Xiaohongshu also invited 100 bloggers to appear in Jiuqu Bridge in Hanfu and held an antique fashion party.

In the first May 5th Shopping Festival, the network economy brought vitality to physical retail, and a series of conferences with goods witnessed the rise of Ran Ran, the first city of live broadcast. This year, "planting grass" and "pulling grass" will not stop in places where young people gather.

During the new product live broadcast week of Xiaohongshu, at the opening ceremony of the world premiere season, Xiaohongshu will organize nearly 10 influential bloggers to visit the exhibition live and see the latest and most fashionable products gathered in Shanghai; Tik Tok will invite people to visit the first store in Wan Chao, Shanghai, and highlight the characteristic brand of the national tide element in the short video+live broadcast; Baidu explores the story of an old brand in the form of live broadcast and exhibition exploration.

As the weather vane of a better life in the field of consumption, the national tide is capturing the hearts of more and more young people. Taking this as a highlight, Shanghai's "May 5 th Shopping Festival" also sent an invitation to the younger generation.

Proofreading: Ding Xiao