What are the characteristics of British "Pop" home product design and advertising decoration design?

British "Pop" home product design and advertising decoration design are quite distinctive. Habitat opened by Terrence Curran in 1964 sells furniture and household necessities with low price and special design, and its bright colors and strong geometric patterns are welcomed by young customers. The principle of "function first" in modernist design has been replaced by lively, popular and practical ideas, and consumers demand friendly, easy-to-understand and disposable popular cultural products. Just like the changes in the field of fashion design, many young designers have emerged in the fields of graphic design such as furniture and interior decoration, advertising, posters and commodity packaging. Some enterprises, such as Hall Trading Company, sell furniture made of fiberboard made of paper and sawdust. This kind of "paper chair" looks like a paper product, with low price and strong expressive force, which conforms to the style of pure geometric patterns used in textile design at that time. For example, the "paper chair" designed by Peter Mudosh, the "spliced furniture" designed by Max Claudine and the "blow-molded chair" designed by Roger Ding all have a cynical hippie flavor. In 1960s, British designer Pat Aybak designed a series of fabrics with daisy patterns, which showed the traditional British design style by using plant themes. It can be seen that plant pattern decoration has been integrated into the huge market with the ever-changing design style. Natalie Gibson 197 1 year's wallpaper design adopted Saturn's pattern, but in the works of designers like Vanessa Bell and Duncan Grant in the 1930s, we can see the design form and color application, showing the retro tendency of western decorative art design in the 1960s and 1970s. In the mid-1960s, the Art Deco fabrics designed by British designer Evelyn Redford were very popular in Britain and abroad. Many designers are entrusted by manufacturers to design this style, and the plant-like curves are full of motion, which can be regarded as the fusion of popular "Pop" art and the previous "Art Nouveau Movement" design, as well as other colorful, passionate and free design styles. The fabric design of Jeanne Langtz 1967 comes from the decorative pattern of ancient Egypt, and the geometric pattern is related to the decorative art design in the 1920s, which reflects the general nostalgic tendency in the design in the 1960s and 1970s. Biba is a famous clothing boutique in Kensington Street, London. At the end of 1960s, shops began to break away from the frivolous and perishable decoration style of fashion clothing stores, and incorporated nostalgic atmosphere into the decoration design of shops. Potted plants and mirrors were used as furnishings in the store, reflecting the connection with decorative arts in the 1920s. The geometric figures in the room show unique charm. In the late 1960s, the decorative style of Art Nouveau Movement had an important influence on popular design. The works of Kamm and Biazli, the representatives of Art Nouveau Movement, have once again attracted the attention of designers. The works have the artistic characteristics of the "Art Nouveau Movement", and we can also see the strong desire to revive the Celtic culture in Northern Europe.

The 1970s was the era when hippies prevailed in western society. Hippie clothing reflects the ideological tendency and attitude towards life of these young people in the anti-mainstream society. The decorative style of clothing has been influenced by many non-western civilizations, such as symbolism in oriental art, oriental plant patterns and other decorative patterns, which once made the decorative art of Art Nouveau shine, and hippie clothing has been nourished again. Such decorative patterns are also applied to tattoos on their faces and arms. Hippies think that they are excluded from social and economic activities, so they often make ornaments with ordinary and common materials to compete with the luxurious decoration of the proletariat.