What should be done in the daily promotion activities of maternal and infant stores?

1. Discount promotion

Discounting the goods sold on the shelves of maternal and infant stores is the most common promotion method, which is suitable for some products that change seasons and clear inventory, and some high-margin products can also be appropriately discounted to make customers feel affordable and gain customers' goodwill.

2. Full-gift promotion

The so-called full-gift promotion means that customers can give corresponding gifts or the same products when they reach the specified amount when they enter the store, which is also a common promotion method in maternal and infant stores. Although this method looks old-fashioned, it can realize joint or bundled sales, and use hot-selling products to drive the sales of peripheral products, thus improving the overall turnover of maternal and infant stores.

3. Linkage promotion

We can cooperate with relevant institutions in the region, such as infant swimming pools, children's photography centers, kindergartens, maternal and child health hospitals, to carry out linkage promotion, so that the coverage will be wider, and at the same time, we can exchange high-quality customer resources with each other and achieve a win-win situation.

4. Gift promotion

Understand the customer's needs through the consultation and shopping links when customers enter the store, and send appropriate gifts according to the customer's needs, or use free gifts as a means to attract customers to enter the store. Pre-determine the types and brands of promotional items, and apply to suppliers and manufacturers for activity support, asking suppliers or manufacturers' personnel to cooperate and giving preferential treatment to the activities.

5. Recharge promotion

Generally, maternal and infant stores have membership system, so you can find more sales opportunities from members. For example, store members are encouraged to recharge their consumption, and the level and standard of recharge delivery are set. According to the recharge amount, different levels of privileges, benefits and discounts of maternal and child store members are set. The more recharge, the higher the discount, which will enhance customers' shopping interest.

6. Lottery promotion

Lottery promotion is also a good way to attract customers to shop, and a corresponding system can be set up. If customers reach a certain consumption amount, they can participate in a lottery with a small ticket, and the prize can be given a full discount coupon or a certain product to buy one for one, which can not only attract customers to shop and increase the sales of other products, but also increase the interesting shopping experience of customers.