Joke Collection Website - Bulletin headlines - Model essay on ERP sand table simulation comprehensive training report (2)
Model essay on ERP sand table simulation comprehensive training report (2)
On September 5, 20 1 1, a week-long ERP electronic sand table simulation training (virtual operation for 5 years) began. Our students majoring in marketing are divided into six groups, and each group consists of several students. Every student will be the general manager, marketing director, production director, financial director and purchasing director. I am a member of the Sixth Group, and I am honored to be the deputy general manager of the Sixth Group. I feel that the general manager plays a decision-making role in this team and must be prepared for marketing. As a qualified general manager, we must have firm determination and clear goals to lead the whole team to success. Take our sixth group as an example. The role of the general manager is to decide whether to rent or buy the factory, how many production lines to build, what type of production lines to build, when to build them, how much to invest in advertising, what kind of products to produce, which market to explore, the research and development of ISO certification, products, products to develop, what markets to explore, what ISO to invest in and how much to borrow every year. In short, in the whole marketing process, the CEO should do a subtraction process and do a good job in enterprise planning.
In the actual operation of the whole sand table simulation enterprise, the content involves the overall strategy, product research and development, market development, production, sales, financial management, teamwork and other aspects, so that we can experience the complete business process and understand the correct business ideas and management concepts in the simulation training.
In the ERP electronic sand table training simulation, we have encountered many problems. Our team must solve any problems encountered by the company together, because only in this way can we ensure the smooth operation of the company and finally make profits.
ERP electronic sand table simulation is different from ERP artificial sand table simulation trial training. The most important point is that in the electronic sand table simulation training, the basic process requirements must be executed in a certain order, and it is not allowed to change the execution order. In other words, as long as you click OK, what you just did will not be changed, so the electronic sand table simulation has higher requirements for us. We should make full preparations before the start of school every year, but the basic steps and ideas are still the same as manual sand table simulation.
Before the beginning of each year, our general manager will perform his duties and other departments will follow the general manager's business plan. Then, in turn, the production director will calculate the production capacity in advance, and the purchasing director will decide the quantity of raw materials to be purchased according to the production capacity calculated by the production director and report the price to the financial director. The chief financial officer has to make a budget at the beginning of each year, and the general manager can decide when to borrow it, whether to borrow it for a long time or for a short time. The general manager needs to decide where to advertise and how much to spend according to the production capacity, and the marketing director needs to decide according to the market forecast. After the discussion, the general manager began to lead the whole team step by step. Although we all follow the plan, sometimes the plan can't keep up with the change and the market changes too fast. Just now, we were the market leader, but next year, you will find that many competitors suddenly appear, making you feel that there is strong competitive pressure to force you to do better, otherwise you will go bankrupt and be kicked out.
In the artificial sand table, the CFO of our company always has some minor problems in this link. Finally, we come to the conclusion that the CFO's process must keep up with the steps implemented by the general manager, otherwise the account will not be balanced. Fortunately, the accounts made by CFO in the next two years will be fast and accurate.
We have been doing business for five years. In the first year, there were no orders, no equipment, no factories, and only 60 trillion yuan in cash. At the beginning, we borrowed too much, with long-term loans of 60 trillion yuan and short-term loans of 20 trillion yuan, and cash was abundant. But now that I think about it, I should build another fully automatic production line (only two flexible lines were built at that time, and one day they were fully automatic), because the first one was finally removed. In the second year, the investment in advertising fees was ok, and it became a regional leader. However, we have to say that we made mistakes in calculating the production capacity in advance and placing orders for raw materials, which caused the products we produced to fail to meet the requirements of the orders, and we had to pay high prices for urgent procurement, so as not to be unable to deliver the goods on time, pay liquidated damages and damage the company's position in the market; What's more, because we didn't place an order for raw materials in advance, we wasted the production line and reduced the production capacity of our company, which led to the final result: the owner's equity of our company decreased; Also, sometimes the funds are insufficient, so we have to discount them for nothing and pay more interest. In the second and third years, our company was basically unprofitable for the purpose of expanding production lines and improving productivity. In the fourth year, we didn't make a profit either, but the owners' rights and interests rose. In the fifth year, our owners' rights and interests rose to more than 80, and finally achieved profitability. By the fifth year, we had five production lines (two flexible lines and three fully automatic lines) and rented a large factory building. Our products can enter local, regional, domestic and Asian markets. The products we can produce are P 1 and P2. Generally speaking, the production capacity of our company is not bad. As long as we put in the right advertisements and win big orders, our company can make a profit. In the end, our company ranked third, but what our company wants to say is: If we give our company a few more years, we will definitely become the first, because we believe in our team.
Second, the training income.
ERP electronic sand table simulation training for enterprises;
1: We realize that the operating conditions of the other five companies are very important to us. Does the marketing director of our company need these? Intelligence? Estimate the list that their company can get, and strive to let us get the biggest list with the least advertising fee;
Our company is an organization and a team. Be sure to communicate well. Our future company should be a dynamic enterprise with great development prospects.
3. Enterprise management: pay attention to the coordination of logistics, capital flow and information flow;
4. In the coordination of logistics system, we should learn to use the theories and methods of production and marketing scheduling, cost and expense;
5. When running a company, you should learn to analyze and predict the marketing environment by using market strategy, so as to make reasonable market investment and correctly analyze competitors;
6. We must realize the importance of the function of each department, and each department must do its own duty, because only in this way can we run the whole company well.
For us personally:
1: each of us should really integrate into our own company and be familiar with the rules of ERP electronic sand table;
Each of us has an important position, so we must do our job well. Only in this way can the company operate smoothly;
3. We are a team, and the interests of the team are above everything else;
Generally speaking, I feel very happy and unforgettable in this training, because we are integrated into this team and we have worked for this team. Although people in our team had quarrels, we didn't give up, because no matter what the result was, we tried our best, but it was not bad in the end. We are the third. I firmly believe that we can become the first in two years, because we believe in our team. If we are given another chance, our company will improve its ability to operate and control funds, try not to have emergency loans and waste funds; We will work harder on the financial budget, because closing accounts means the end of each year, and we must finish it within the specified time. Secondly, we will pay attention to our competitors, take a look at their winning strategies and learn from their excellent experience in strategy; Our purpose is by no means to get excited when we win the first prize in a small group, but to better understand the professional knowledge we have learned. How to apply what you have learned flexibly to real life is the most critical thing. No matter what we have achieved, it is no longer important. What's important is that through this training, we have another understanding of the professional knowledge we have learned, which can be said to be a great benefit!
In just five days, our ERP electronic sand table business decision-making simulation training has ended, but through this ERP electronic sand table simulation training activity, we can better understand and prepare for some production and business activities that we will go to the company in the future. In the practical life of ERP electronic sand table, we gain not only the joy of simulation practice and profit, but also the friendship between teams!
Summary of electronic sand table simulation training
Three days of electronic sand table simulation training passed in the blink of an eye in everyone's nervousness and busyness. These three days, the overall feeling is hard, but only pay will be rewarded. Although we have paid a lot, we have learned more. There are obvious differences between electronic sand table and physical sand table. Physical sand table is more substantial and visible. Some operational procedures don't need to be kept in mind. As long as you look at the production equipment, you can know your own operation this year and plan your own operation next year. The production capacity and rules of the game are not so absolute. If you make mistakes, you can go back and correct them in time. Electronic sandbox is much more formal than physical sandbox, and the rules of the game are strict. If you make a mistake, you may go bankrupt. Moreover, it is computer operation, and we simply can't figure out the operation mode of the whole enterprise. We can only imagine it in our own minds. It is a virtual operation process, which is much more difficult than the physical sand table.
Our team consists of three people, one is CEO and CFO, the other is marketing director, and the other is production director and purchasing director. I am the production director and purchasing director in this electronic sandbox. The success of a team depends on the cooperation and help of each member in the work. I think our team has done a good job at this point. When we started our business, we discussed the general development plan together for the first time. As the saying goes, two heads are better than one. I think it's true. First of all, we all looked at the important business rules of sand table simulation in detail to reduce the mistakes in operation; Secondly, we have carefully studied the market situation, that is, the demand and price of products, as well as the development of products in various regional markets, so as to decide what products we want to produce and which market to advertise in these six years. The next step is our specific operation.
As a director of production and finance, I always keep my responsibilities in mind. As the production director, I must first calculate how many products I can produce in one year for next year's orders, so as to avoid the phenomenon of delivery default. How to create the highest income with the lowest cost also requires the production director to plan in the production. Like what production line should I go to? It's best not to produce P 1 products with soft wires, which is not cost-effective, and not to produce P4 products with manual wires, which will not only lose money, but also lose money. In addition, how many production lines were built at the beginning was decided by all of us. I remember that on the first day of our sand table simulation exercise, due to lack of experience, only three production lines were conservatively built. As a result, when we started to produce products in the second year, the production capacity was limited due to the lack of production lines. But we did better in other aspects, so our rights and interests on the day of sand table practice were still considerable. On the day of the exam, we were not nervous at first, because we did better in the first two days, so we imitated the method of practicing on the day of the exam and soon finished the first year. Although there is no profit, our rights and interests seem to rank in the top four in the class. Because I have been doing well in the past, I didn't think too much, so I followed the previous practice. Maybe we are too impetuous, by the end of the third year. We don't have enough balance to repay the loan and interest for the fourth year. At this time, we saw that there were five production lines, and we didn't want so many production lines for the time being. In addition, we were all in a hurry and afraid of bankruptcy, so we didn't consider anything and sold a production line in such a hurry. When we sold it, we didn't expect the price to be as high as we calculated. Later, after reading the specific rules, we realized that the price of selling the production line was only surplus. At the same time, we also sold the factory to continue our business. But come down like this. We found that our rights and interests were much less and our statements were unbalanced. With our inquiry and the help of the teacher, we found that selling the production line was not only low in price, but also included the difference between net value and residual value in the loss, so that our comprehensive expenses increased and our rights and interests decreased a lot. Later, the teacher asked us why we wanted to sell the production line. We were speechless, so we came to the conclusion that the production line could not be sold under any circumstances, which was also our biggest mistake. Of course, this is also because of our carelessness and impetuous mentality. In the fourth year, we still need to raise money, because the rights and interests are too small to qualify for further loans. Because it is stipulated that the total amount of loans can only be three times the capital stock at most. After the teacher raised 4 million yuan, we learned from the past and began to operate cautiously step by step, only then did we pull the enterprise back from the brink of bankruptcy, and finally our rights and interests improved rapidly.
The purchasing director's duty is to take care of every raw material, knowing that the whole operation process is to produce products and then sell them. As production director and purchasing director, I want to plan how to purchase raw materials this year and how much raw materials I need to purchase in which quarter before the enterprise starts to operate this year. P 1, P2 raw materials are purchased one quarter in advance, and orders are placed two quarters in advance; If they buy P3 and P4 raw materials two quarters in advance, they must place an order three quarters in advance. We must keep this in mind, otherwise, production will be delayed and delivery will be delayed. If the delivery is delayed, the corresponding liquidated damages will be deducted, so that the rights and interests will be reduced and our whole team will be damaged. We didn't notice this when we started production in the second year, which led to the untimely supply of raw materials and the vacant production line, but fortunately, the delivery deadline was not delayed. The procurement of raw materials has always been a headache for us, and occasionally the supply of raw materials is not timely. For example, raw materials for P3 and P4 need to be placed three quarters in advance, which is often easy to forget. In the last two years, with the joint efforts of the marketing director and me, the deadline for raw material orders has not been postponed. Together, we not only achieved results, but also realized the joy and passion brought by our cooperation and joint efforts.
I benefited a lot from this sand table simulation training. First of all, it makes me know more about the operation process of the enterprise. As production director and purchasing director, I learned how to reduce the product cost of enterprises and realize the highest income. Of course, this is a cumulative process, but as a newly graduated college student, it is very helpful for us to understand it now. Secondly, in this training, I realized the strength of the team. A drop of water can't make a river or a sea. The strength of the team is endless, and the strength of individuals is far from each other. Finally, our sense of responsibility and communication skills have been further improved.
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