I want to decorate the house, please help me design it.

You didn't make it clear, and you didn't say much about your specific situation. To help you pay attention, you can only tell the starting point of some programs in general, and give a few simple examples by the way! I just graduated from design school and have no experience. I hope my suggestion is useful for your plan:

First, consider the consumers you are facing. Consider the pros and cons of both sides. Second, consider how to make the event a success, how to formulate the preferential terms of the event, and how to make the company get a large number of customers with a small investment (as for why your boss wants to hold the event, I don't think I need to make it clear. To put it bluntly, contracting business is to make money. Don't take care of yourself, lose yourself)

I don't know your company. I only know two things: first, the design fee is mainly based on design, and the decoration is calculated separately; The second is to attract customers through better design and other special services, and collect returns through decoration works (for customers, it's all the same, wool is on sheep, have you worked hard on design, have you considered all aspects of decoration workers, design includes use value, and the owner may not understand the so-called art, but he knows what is beautiful and what is practical).

Of course, many rich people specially ask designers to design their own houses alone. I won't elaborate on the design problem. What I want to say is that you are facing the customer consumption level of buildings. Activities should be classified according to the owner's decoration level. Are the owners mainly ordinary people, leading cadres, nouveau riche or well-paid white-collar workers in the company? There is a big gap between the two in the decoration design of houses. How to know their consumption level (in fact, it can be clear from the unit price per square meter of the house), different people live in different houses, although this is a bit absolute, but it is mostly true. Where are the communities that want to engage in activities? What are the main owners? If it is a mixed apartment, multiple sets of response plans need to be designed.

For different communities (rich buildings, apartments, government affordable housing ...), the preferential terms of the activities must not be the same. I will mention something below, which is actually a kind of respect. Can your activity attract the most homeowners in the community?

Let me give you a few simple examples:

Treat most house decorators:

Every top 5 or 10 owner who signs up in your company will get several discounts for decoration, and the preferential prices are obviously lower than the market price. This is a common means of promotion for merchants, and good results can be achieved by doing a good job in publicity. When designing advertising slogans, you must be eye-catching For example, "30 thousand yuan to build a perfect home", with some designs next to it, the effect must be beautiful and clear. At first glance, people think that 30 thousand yuan is very cheap to decorate like this! This kind of discount is more practical for the majority of house decorators. However, the number must not be too large, so that many people will "grab" the registration. It is the idea of most homeowners to spend less money and live in a more beautiful house. After all, the comparison psychology of China people is serious, how can it be too shabby! (Suggestion: you should charge a certain registration fee, that is, a deposit, but it is more appropriate not to set it too high within 100 yuan. Often tens of dollars can accommodate a consumer, which

You should consider it according to the specific circumstances. It is best to apply flexibly, and it is best to collect the registration fee, but don't make it a checkpoint. Because there are too many irresponsible businesses now, I don't regard the deposit as my grandson, but as my grandfather. Many consumers are afraid of being cheated, and it is acceptable for most people to pay tens of dollars more. In addition, several schemes need to be set up. What should I do if the number of registered users is full? This is your real customer and your interest.

There are several points to note in the plan:

1, how does the receptionist explain that the quota is full, or do some concealment (not advocating, but not opposing the method of pulling first. But now that I mention it, I'll teach you one thing: tell him that we have many registration points, which are sorted by time, and whether you can get preferential places depends on the materials. But one thing is for sure, the later you sign up, the less hope you have, because there are many people who sign up, and you may not be able to rank you if you hesitate. This is really great. I have done some part-time promotions in Dali before! If you find another sweet-talking receptionist, haha, you can't run away.

2. Tell the owner that the preferential policy is over and there are other preferential policies. For example, free of design fees (in fact, applying templates) shows him many successful cases. There are also many skills in this, so I won't say much.

3, through the lively scene to drive the owner to sign the contract, that is, the "trouble" that is often used in sales. I have a deep understanding of this. I remember when I was doing TV promotion, there were few people in the shopping mall on cloudy and rainy days. We managed to make some balloons burst. People in China like to watch the fun. When they hear noise, their curiosity will attract 80% people. At this time, it depends on your ability. We sold two TVs on the whole floor that day, both of which were sold by us. I explain this problem, not to brag about anything. This is very important for your activities. At present, there are broadcast gymnastics at the entrance of the shopping mall, singing at the entrance of the specialty store, shouting slogans at the entrance of the hotel, and some company staff line up to run laps on the expressway (don't think people are fools, just exercise when they are full). Creating an active atmosphere is the key to the success of your activities. If you really can't, please ask some students to take part-time jobs, and the clothes should be uniform, which can show the image of your company. Don't spend this money. From the perspective of a homeowner, a group of people are wearing colorful clothes. How can people believe that you can decorate their house beautifully? I'm not dressed well, and I'm still decorating the house! Let the boss pay for some T-shirts, sun hats and youth clothes, which must be clean and the company name is eye-catching. To make a simple booth, it is suggested to include some fresh and elegant design factors. It is economical and effective to decorate the remaining building materials with materials. It can also strongly explain your decoration design ability! Turning decay into magic is the highest realm of design.

Although I hate this method, it is really effective. In fact, it should belong to the third point, that is, doing child care, that is, pulling black cows! Find some registered users in your reception area, or you have already given them to the renovated homeowners. Of course, it is not necessarily all false. If there are users who are really satisfied with you, you can hire them. There is no difference between function and trust. If you do it at a critical time, the effect will affect the overall situation, because otherwise your customers will often trust you. Especially when they are depressed, they say that we have just renovated here, which is quite good, or that all the buildings here have been renovated, which is absolutely no problem. "Wake up the dream person in one sentence" can remove half of all the unsafe factors of customers.

Another way to treat low-and middle-wage consumers (also suitable for some high-paying classes) is lottery, where applicants have the opportunity to get very high discounts or even free decoration (note: decoration materials are not free). This is very tempting, and the limit must be limited. This requires investigating the number of homeowners who want to decorate the activity community. Generally speaking, it is suggested that there should be no more than three first prizes, and there are still many profits when the second and third prizes are discounted.

The two methods have the same starting point, but different effects, each with its own advantages and disadvantages.

Second, treat luxury villas, apartments and luxury houses.

The above methods are more suitable for most consumers, not for people who decorate high-priced houses. Those "people who have money in their bags and don't know how to spend it", if you are facing the leaders of private enterprises who are more particular about it, how can you be greedy for such petty advantages if you spend millions or even tens of millions on buying a house and don't care about this decoration fee? For others, what you do must have a reason of hardware persuasion. He is an expert (I mean the means to attract customers), so don't play any tricks. First, the source of your materials, the level of your workers, what awards your designers have won, are they professional? What kind of success story do you have? In terms of decoration, you don't have to be qualified to be excellent. The decoration time, occupancy time and materials are all environmentally friendly and high-tech. I'm not a decorator, and I'm not sure. Anyway, I want to be professional. Try to introduce the best and more expensive design you have ever done. When introducing decoration materials, tell me where high-grade materials are better than low prices. Introduce the concept of designing a house, not too artistic, simple and clear, just like the product manual. The general way to do activities is (commonly used in small hospitals). You hire a doctor studying in Italy or France to meet with a designer and the owner to discuss the house decoration scheme. The design has reached the satisfaction of the owner. The publicity focuses on designers and their very famous design works (beautifully bound, even if others are not myself), and it is best to be very famous. (Example: the design of a star-rated villa and a high-end star-rated hotel suite. ) Rich people just want to live in the same place as celebrities. If you can build the same house as Bill, someone must ask you to give him one, Khan. ...

Third, treating some well-paid intellectuals in the company is actually the most headache. The place where they live is not very fixed, and the price of the house is difficult to determine. This requires your communication skills. Both of the above situations account for a little and are in the middle. Often the decoration is more personalized, and they generally don't like to be too gorgeous or too popular. Introduce some distinctive designs. If you are not afraid to use them, you are afraid of ideas that you dare not do. They are very picky and have the most shortcomings. The preferential conditions they promote need to consider spending much less money to build the same decoration. For example, there is a cooperation agreement with a furniture factory, which can design and produce personalized decoration materials and furniture according to the needs of the owners. Especially designing a bookcase (or something else) that he likes for free. Of course, only the design is free, and the production fee cannot be exempted.

Fourth, treat the leading cadres of enterprises in China.

Their request is not to be too ostentatious, and you should consider how to attract others, because there are not many people. I won't say any more.

Basically, activities are the first kind, after all, that is the majority. Your boss needs to ask you for a plan, which shows that your company is not very big. Real rich people generally don't decorate their houses through you. It makes no sense for me to say these things. Don't be angry. Enterprises come out step by step, and they are small at first. Whether they can change is up to you. They are all newly graduated designs. I hope you can succeed. At first, I only knew how to draw with my head closed, but I didn't observe the reality. A lot of things you feel good about are useless at all. If you still need help, you can add me QQ438666838. I have a lot of other ideas that haven't been messed up. There are typos and punctuation marks in the article, but it is good to understand the meaning.