Food Business Plan Sample Recommendation

How to write a food business plan, and what are the relevant contents in writing a food business plan. The following is a sample essay on a food business plan that I compiled for everyone as a reference. Welcome to read! Sample article on a food business plan 1

1. Foreword

Desserts as a modern leisure The representative of gourmet food is being accepted and liked by more and more people, but the current status of the domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, there are everywhere ice cream shops and beverage shops under the banners of the United States, Italy, and South Korea. The varieties are simple and similar, the styles are the same, there is no connotation, and no new ideas, which has caused people to have "dessert fatigue". . The dessert capital of the world is in China, and Guangdong is the largest in China. The extensive and profound Chinese dessert culture has been nurtured in the land of southern Guangdong for hundreds of years. Chinese desserts are mainly made of fresh fruits and medicinal materials, which are both delicious and healthy. The main purpose of this advertising plan is to target the northern region, popularize Manji desserts in the northern region, and promote Chinese dessert culture.

2. Market Analysis

1. Market Overview

With the improvement of people’s living standards, the requirements for quality of life are also getting higher and higher.? Eat ?It’s not just about eating enough, but also eating deliciously, healthily, and fashionably. Therefore, although the clothing, food, housing, transportation and other industries are traditional, they are not outdated. Moreover, because they are closely related to people's lives, they will always have a market. As a representative of modern leisure food, desserts are being accepted and liked by more and more people. However, the current status of the domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, there are everywhere ice cream shops and beverage shops under the banners of the United States, Italy, and South Korea. The varieties are simple and similar, the styles are the same, there is no connotation, and no new ideas, which has caused people to have "dessert fatigue". . In fact, the dessert capital of the world is in China, and Guangdong is the largest in China. The extensive and profound Chinese dessert culture has been nurtured in southern Guangdong for hundreds of years. The domestic market for Chinese desserts is very large. The main consumers of this product are mostly in the south because of their living habits, while in the north there are not many people who like desserts due to climate reasons, usually children and women. Most of them are concentrated in schools, office buildings where white-collar workers gather, and near the CBD. Approximately 30% of the population. Most of their purchases are made by young white-collar workers, who consume about once a day, while students and children mostly consume once every holiday.

2. Market composition: In the Mainland, unlike Hong Kong where there are many dessert shops, only Manji Desserts are the only dessert shops of a certain size, but most of them are located in southern cities. The only northern city is Beijing. The penetration rate is lower. There is a lot of room for development. But Hui Lau Shan, another well-known dessert brand in Hong Kong, is expected to enter the southern city soon, so Manji should start opening more branches in the north to increase market share.

3. Characteristics of market composition: The dessert industry is seasonal in the north. Winter in the north is cold and few people eat desserts, so winter is the off-season and the peak season is in summer.

3. Product Analysis

1. Product Characteristics Analysis

Professional raw materials, more peace of mind. Manji Desserts are made entirely on-site using fresh ingredients, without any preservatives or other harmful substances to the human body, and there are also medicinal foods such as Guiling Jelly. In order to ensure food quality and improve operational efficiency, the group has its own central food manufacturing factory, fruit processing warehouse and logistics transportation fleet. All production, transportation and sales involved in the operation are handled by itself without resorting to external services. With many years of operating experience, the group's operating model has tended to be systematic, including cost control, material purchasing, production processes, quality control, logistics and transportation, product sales, etc. Every detail is meticulous; products are constantly being introduced and new ones are introduced. Improvement and innovation ensure to provide customers with the best quality products and maintain market competitiveness. In terms of price, Manji desserts are high-end products among similar desserts, but they are directly proportional to their service.

2. Analysis of the brand image of the product

Hong Kong Manji Dessert Group established its first "Manji Dessert" in Sai Kung District, Hong Kong in 1995. A family-style sweet shop has developed into a chain of dessert shops today. It is deeply loved by local customers, especially the younger generation in Hong Kong, and is highly praised and appreciated by domestic and foreign tourists. "Manji Dessert" has become a "dessert brand".

Product positioning analysis

Given that we are facing a group of young and new middle-class consumer markets. Manji Desserts will use interesting elements as a new starting point, and the emergence of dessert monsters will shock the market.

Advertising Strategy

Advertising Psychological Strategy

① Arouse consumers’ attention: There is a popular jargon in the advertising industry: If your advertisement can attract people’s attention, Then the task of selling products is half successful. ?There are five eye-catching principles in advertising: large objects are more eye-catching than small objects; moving objects are more eye-catching than stationary objects; colored objects are more eye-catching than black and white objects; circles are more eye-catching than squares; people themselves are the most eye-catching . You can arrange for the protagonist to frequently appear in the plot of Manji Dessert in TV dramas, or advertise on TV or online, etc.

② Inspire consumers’ associations: Objective things are all interconnected, and association reflects the interconnectedness between things. For example, in daily life, when people see a stove, they think of warmth, and when they see red fruits, they think of sour taste? Advertising requires leaps and breakthroughs in association. It must use the inner connection between things to compare through careful processing of materials. This method arouses consumers' associations with the advertised products, thereby deepening their understanding of the products, stimulating interest in the products, and forming certain attitudes and actions. The image of colorful fruits in sparkling ice cubes can be used to express that Manji desserts can make consumers feel the coolness of ice in the hot summer.

③Persuade consumers to take action:

Let consumers think that they need Manji desserts, let customers trust Manji, service-oriented, and cost-effective. Just imagine, it’s a hot summer day, the sun is blazing, friends meet at a dessert shop, order two portions of frozen coconut milk sago, and several bowls of colorful red bean ice, drink delicious Kuba milk tea, chat while eating, cool down and beat the heat , it can be said to be the proud time of life; on a winter afternoon, with the cold wind howling, the male and female lovers hide in the dessert house and order a bowl of smooth sesame paste, paired with two cups of hot lemon juice, to sip gently and carefully, to warm the stomach and heart. , should be regarded as a lucky thing in three lifetimes. More publicity about the wonderful life experience Manji can bring to consumers will help persuade consumers to spend money on Manji.

Advertising positioning strategy

The so-called positioning is to set a specific position for your product in the minds of potential consumers. This position is exclusive to your product and not to other similar products. The product is impossible to own.

①Product positioning: healthy desserts based on fresh ingredients.

②Market positioning: Targeting the consumer market of a group of young people and new middle class, preferring young and fashionable delicacies.

③Enterprise positioning: With many years of operating experience, the group's operating model has become systematic, including cost control, material purchasing, production process, quality control, logistics and transportation, product sales, etc., each of which We strive to be meticulous in every detail; we also introduce new products and continuously improve and innovate to ensure that we provide customers with the best quality products and maintain market competitiveness.

④Quality positioning: Strictly control quality and hygiene, and strive to be 100% fresh.

⑤Price positioning: The price is on the high side in the similar dessert industry.

⑥Concept positioning: delicious food can also be fashionable

⑦Image positioning: In response to the global market strategy, a new set of Manji dessert visual system came into being, and then moved towards a greater update. Entering the Asian market. Given that we are facing a consumer market of young people and the new middle class. Manji Desserts will use interesting elements as a new starting point, and the emergence of dessert monsters will shock the market.

⑧Functional positioning: leisure, summer escape

⑨Service positioning: high-end service

Advertising planning strategy

Market research: ①Influencing market research factors and market policies and regulations Survey ② Market supply and demand relationship and market capacity survey ③ Market competitiveness survey ④ Market product survey ⑤ Advertising activity survey

Design the questionnaire in accordance with the principles of conciseness, progressiveness, representativeness, evaluability, and certainty. Require.

Determine the advertising theme

Advertising budget

Advertising creative strategy

Advertising creativity should be based on reality, highlight individuality, and see the big from the small , cut out the complex and simplify, pay attention to literary talent, move people with emotion, express meaning beyond words, and win by surprise. There are reverse thinking method, analysis and synthesis method, addition, subtraction, multiplication and division, clever puzzle solving, free play method, brainstorming method, etc. Use these methods to design a great advertising creative.

Advertising implementation plan

1. Advertising can use various advertising media:

(1) Advantages of newspaper communication: wide spread, rapid spread, It has news nature, high reading rate, strong text expression, easy to save and search, and low dissemination cost. Weaknesses include short timeliness, information dissemination that is easily ignored by readers, limited understanding, poor color, and lack of movement.

(2) Advantages of magazine communication: strong timeliness, strong pertinence, exquisite printing, and strong expressiveness. Weaknesses include long publication cycle, low momentum, limited understanding, poor color, and lack of movement.

(3) Advantages of broadcast communication: wide spread, rapid spread, strong appeal, and multiple functions. The weakness is that the communication effect is fleeting, the information is not retained, and the storage of information is poor. The audience is limited by the program sequence and can only passively accept the given content, with poor selectivity. Broadcasting only has sound, no text or images, and the listener's attention is easily distracted.

(4) The advantages of television communication are: good audio-visual communication, strong immediacy, sense of presence, rapid dissemination, large influence, multiple functions, and strong entertainment. The weakness is that the communication effect is fleeting, the storage of information is poor, and the records remain unchanged and difficult to query. Restricted by time order, as well as by venue and equipment conditions, the transmission and reception of information are not as flexible as newspapers, periodicals, and broadcasts. Television advertising is expensive to produce, deliver, receive and store.

(5) The advantages of the Internet are: wide range, transcending time and space, highly open, two-way interaction, personalization, multimedia, hypertext, and low cost.

(6) It can also be promoted through outdoor advertising.

2. Media combinations with good results include newspaper and radio media, newspaper and magazine media, newspaper and TV media, newspaper or TV and postal media, TV and radio media, and postal advertising. Pair with sales floor advertising or posters.

3. Advertising budget

The main methods of advertising budget are: sales percentage method, profit percentage method, sales unit method, advertising revenue increasing method, sales revenue decreasing method, target achievement Law, competitor law.

There are several ways to use advertising budget: allocation according to advertising function, allocation according to advertising media, allocation according to advertising region, allocation according to advertising time, and allocation according to advertising products.

Evaluation of advertising effects

Advertising effects have the characteristics of indirect, delayed, cumulative, dissipative and compounding.

Several important indicators of advertising effectiveness are: sales, arrival rate, attention rate, memory level, purchase arousal and AEI.

Based on the characteristics of advertising effectiveness testing, the main methods for investigating advertising effectiveness are: (1) Sampling survey method (2) Questionnaire method (3) Interview method (4) Observation method (5) Comparison method

The analysis of advertising effects mainly starts from two aspects: economic effects and social psychological effects.

The analysis of the social psychological effects of advertising focuses on the following aspects: (1) Analysis of awareness effects (2) Analysis of memory effects (3) Analysis of emotional attitudes (4) Analysis of purchasing behavior Food entrepreneurship Proposal Sample 2

1. Project Overview

Project Purpose

? Self-catering Western Restaurant aims to create high-quality Western food culture and serve the public. Our business and business purpose is to develop a market of our own.

Project name: Self-service Western Restaurant

Nature: This project integrates the development of professional services in home design, house interior design, and single-family villa design. At the same time, it attracts business investment and builds Chinese people’s own home design culture.

Construction location: Yuhua District

Market analysis: The college currently has more than 24,000 teachers and students. Survey data shows that they spend 547% of their money on food, which is correct. For this reason, food is also the first choice for starting a business in school. The food court in the commercial street is the most popular place for male and female students to gather for dinner. The number of people who go there occasionally accounts for 65.8% of the teachers and students, and now there are 40.2%. Teachers and students feel that the most lacking service in the school now is a dining environment, and it is suitable for them. The design of Shiqile Western Restaurant is an elegant, comfortable and casual consumption environment, which shows the possibility that Shiqile Western Restaurant will become more popular after its opening.

Purpose: To serve the public, operate with high quality, and present a different Western food culture to consumers.

Business Scope:

1. Launch the signature staple food set menu, which is economical and affordable, such as: Chicken Chop with Thai Sauce and Indonesian Fried Rice Set, Green Curry Pork Neck Steak with Spaghetti Set, and Eel Thai Sauce Chicken Steak Rice Set, etc. Each set also comes with (corn cream soup, rapeseed, hot milk tea or frozen lemon juice), which is most suitable for campus couples.

2. Western food combined with fast food. For example: steaks (steaks, pork chops, chicken chops), various fast food, various snacks, various Chinese and Western stews, Chinese and Western rice dishes, noodles (spaghetti, rice noodles, etc.).

3. Beauty desserts. For example: stewed eggs with ginger juice and fresh milk, snow clam paste, golden millet pumpkin sago dew, cornstarch puree fresh milk dew, coconut milk fragrant taro sago dew, etc., which are most suitable for female college students who love beauty.

4. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons. For example: freshly ground coffee, fancy iced coffee, smooth milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, moist desserts, etc.

Marketing: In the initial development of the Western restaurant, our company will use brand strategy, price strategy, promotion strategy, etc. to implement the business plan. It can reduce marketing costs to varying degrees and build solid customer relationships. With the development of Western restaurants, experiential marketing, online marketing and other models will also be expanded.

Financial data: See the financial plan column.

Registered capital: 100,000 RMB.

Financing method: 50,000 yuan of capital will be raised from our original western restaurant shareholders and 50,000 yuan of commercial loans.

Organizational philosophy: Employ talents and appoint them according to their abilities, follow an innovative and professional combination route, implement strict systematic and strategic management, and create a high-quality food culture.

Organizational culture: dedication and innovation, quality management, and humanized management.

Conclusion: The name of Zishiqile Western Restaurant is easy to remember, easy to read and nice to hear. The word "eat for one's own pleasure" can create a fun and personalized atmosphere that spreads quickly and meets the consumption needs of consumers in the target market. Moreover, the font design of the signboard must be beautiful and unique, and it must be easy to attract attention. Mainly adopting a mid-to-low-end price strategy, striving for perfection in food color, aroma, deliciousness, service, etc., and striving to give customers maximum enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, similar foods are consciously divided into grades to form a price series, so that consumers can quickly find the grade they are used to in comparing prices and get satisfaction from purchasing.

2. Management and department functions

(1) Store manager

Li Huan, male, Chinese

Responsibilities

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1. The store manager is responsible for comprehensively coordinating and managing the work of various departments in the store, supervising the work of employees, accepting the supervision of the school, and doing a good job in communication between the western restaurant and the school.

2. Job content: Supervise the work of ministers and employees, inspire employees’ enthusiasm for work, and listen to employees’ opinions. Comprehensive decision-making on the operation of various tasks. Communicate with the school on behalf of the Western Restaurant, reflect the opinions and requirements of employees upwards, and convey the work required by the school downwards.

(2) Administrative Personnel

Department Responsibilities

1. Conduct preliminary investigations on planned development projects, collect and organize relevant information, and formulate preliminary project feasibility Research report.

2. Analyze and demand plan the western restaurant project.

3. Carry out specific design for the western restaurant project.

4. Set goals and progress schedule for the western restaurant.

5. Establish a project management system.

6. Responsible for project process control and cooperate with the store manager to control the project well.

7. Track and analyze project development costs.

8. Manage risks and changes in the project.

9. Responsible for project team building.

(3) Chef

The requirements for the chef are very high. He must have a flexible mind and be able to change his features every week to attract customers. 6. Participate in the formulation and improvement of company expense control measures.

(4) Waiter

Department Responsibilities

Treat guests with courtesy, abide by the system, and be proactive. The main job of the waiter is to clean the tables and the store so that they are spotless at all times and have no greasy feeling, leaving a deep impression on customers. The part-time workers recruited are responsible for ordering and serving dishes. Each employee is required to take care of their own hygiene first in order to better serve customers. If there are customers or unclean things or environments, deal with them immediately, apologize and re- Change the food or clean the house. If the customer is still not satisfied, you can apologize with a reward.

(5) Market Development Department

Department Responsibilities

1. Formulate the department’s annual marketing target plan.

2. Establish and improve the collection, organization, communication and confidentiality of marketing information.

3. Specify the price, quality and advertising of the product.

4. Conduct comparative analysis of competitors and provide countermeasures.

5. Conduct market research and analysis on potential consumer groups.

3. Research and Development

The project development department produces a detailed development project plan based on many factors such as market conditions, national policies and urban construction conditions. The project development manager will review the application and submit it to the organizing committee for review.

(1). Project application

1. Apply to the relevant departments of the Industrial and Commercial Administration Bureau to establish a self-catering Western restaurant

2. Negotiate with the relevant departments Business licenses for other business projects.

(2) Development preparation

1. Integration of internal affairs

According to the actual situation of the region, a marketing plan is formulated and approved by multiple parties.

2. Business project preparation

At the beginning, you can get in touch with the Western restaurant of the relevant business to formulate a plan and design together. Contact local Western restaurants to request service and consultation. At the same time, business promotion is carried out among the general public, and certain publicity is carried out in the form of advertisements, leaflets, and questionnaires.

IV. Industry and Market

The market of the campus economy has a wide range of development areas, and consumers are also very simple consumers. Compared with the external market competition, there is less competition, and self-employment is simple. Mainly small investments. To serve students, we should provide the highest quality service. First, we must attract students' attention so that they can visit our store in the shortest possible time. Second, how to achieve the following marketing effects.

(1) Analysis of the formation and development prospects of the Western food industry

1. As Western food culture continues to enter the Chinese market, more and more people are paying attention to Western food, so this provides good market prospects.

2. Western food is an existing diet in developed countries, forming Western food culture and also affecting our country’s domestic food culture.

3. Provide support and exploration for the development of my country’s food culture.

(2) Analysis of the demand for Western food

Western food has attracted the attention of the people since the beginning, especially college students, whether they are students or other consumer groups Everyone is very interested in it, so opening a Western restaurant has great market prospects. Carry out humanized management under the marketing plan formulated by this western restaurant, and use a series of strategies such as brand strategy and price strategy to operate.

(3) Market analysis of the location of the university campus (Fengyang)

Western restaurant market analysis

Fengyang area is constantly developing. In order to accelerate its urban construction , Western restaurants can effectively promote the rise of unique food culture.

Consumer market analysis

Fengyang area is developing rapidly and has abundant tourism resources nearby, making it a potentially large market. Due to the large population concentration in different areas, the choices of food are very different, but the food available on the market is relatively simple, so the market prospect is very good.

(4) Characteristics of Western Restaurants

1. Identity

Currently in many cities, Western restaurants are completely a routine. In addition, the diet is relatively simple and special services are ignored, which hinders the development of food culture.

2. Pursue fashion and personalization

Western restaurants blindly pursue gorgeous appearance and fashionable shapes, neglecting to operate based on the characteristics of the region

At present Dilemma:

The difficulties our company is currently facing are: 1. Selection of Western restaurants; 2. Selection of product styles; 3. Design of store name and in-store decoration, display furnishings, publicity methods and operations before and after the official opening. Way.

First of all, the choice of store. A location with a large flow of people and a developed economy is equivalent to giving us a ladder. Let’s put it this way, the flow of passengers brings the market, and the market brings the turnover! Our goal is to benefit and accumulate original funds! To achieve this, we need to There must be a lot of markets, and what can bring the market is customer flow!

Also, we must position our customer groups well. Creative products give people a lot of associations and have this kind of imagination. The customer groups with large space belong to young people and married couples! Therefore, it is a very good choice to find stores where such groups are concentrated in areas with considerable foot traffic! There is an article called store location and making a business district map, which is Like this:

1. Conduct a survey of local habitations and mark their locations on a map. Research whether the location is in line with the best interests principle.

2. According to the map, mark the places you like.

3. Draw the business scope around the selected place

4. Determine if there are any competitors in the area, weigh their strengths, and decide if a location change is needed.

5. Understand the population, demographic characteristics, purchasing power and other relevant information in the business district to help you understand your customer base.

6.

Draw the streets or bus routes that lead to your store to see if customers can easily get there.

Initial strategy:

Do a good job in publicity and build awareness.

1. Create a certain influence in surrounding areas through leaflets and advertisements.

2. Cooperate with some Western restaurants to develop some special projects and provide free tasting activities to a certain number of residents.

5. Marketing strategy

1. Selection of marketing agencies and marketing channels: Zishiqile Western Restaurant is located around the food street, connected with a series of fast food restaurants, and What is different from other fast food restaurants is that they have a better dining environment and better service. Promote through multiple channels through advertisements and leaflets. 2. Marketing team and management: respect the independent personality of catering industry personnel. Management supervises the work of employees, and employees can also express their opinions or insights to their superiors. It is necessary for superiors and subordinates to feel the strict discipline of the restaurant, but also to care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm. Treat everyone equally and do their best.

3. Promotion plan: The promotion strategy of western restaurants should be competition-oriented. Restaurants must understand the situation of competitors, compare the differences between their own products and services and those of competitors, and formulate specific promotion plans and programs on this basis. In the process of implementing the plan, they must promote the restaurant's unique products or business style to establish a good reputation. Create a distinct corporate image.

4. Price decision-making: Mainly adopt a mid-to-low-end price strategy, strive for perfection in food color, aroma, deliciousness, service, etc., and strive to give customers maximum enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, similar foods are consciously divided into grades to form a price series, so that consumers can quickly find the grade they are used to in comparing prices and get satisfaction from purchasing.

VI. Product Production

1. Western restaurants should aim to serve customers and provide them with high-quality Western food services so that customers can have a very clear and deep impression of Western food. You can get more spiritual enjoyment.

2. Restaurants must understand the situation of competitors, compare the differences between their own products and services and those of competitors, and formulate specific promotion plans and programs on this basis. In the process of implementing the plan, they must promote their products and services. The restaurant's unique products or business style establish a distinct corporate image.

3. Western restaurants should develop their own specialty products and unique services, establish a high innovative image among competitors, learn from and draw on their unique characteristics, and provide high-quality services.

4. Through the main mid-to-low-end price strategy, we strive for perfection in food color, aroma, deliciousness, service, etc., strive to give customers maximum enjoyment and psychological satisfaction, and target consumers’ price comparison psychology. Consciously classify similar foods into different grades to form a price series, so that consumers can quickly find the grade they are accustomed to by comparing prices, and obtain sufficient purchase satisfaction to realize sufficient benefits.

5. Our country’s Western restaurants not only have a long history, but also have rich varieties. They have initially formed a pattern of high, medium and low-end. They can be brewed, soaked, steamed, boiled, grilled, fried and stir-fried. They are all available, but they are all the same old faces that have remained unchanged for many years. Consumers lack freshness, especially the cultural taste is too low to keep up with the development trend. Therefore, it is necessary to do enough and new things on the basis of tradition. Word articles to enhance their appeal.

VII. Financial Plan

(1) Monthly Expenditure Statement

Remarks on Expenditure Amounts

Website production and promotion expenses ￥6000? 12 months = 500 yuan spread equally on a monthly basis

Store rent is ￥20000.00. The store is about 100 square meters

Employee salary is ￥1500.00 for 10 employees

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Tax and utility bills are ￥9000.

00 tax adopts fixed tax

The decoration cost is ￥50,000 yuan? 12 months = 1,250 yuan. The decoration fee is amortized within one year

The total total expenditure is ￥100,000. 00 yuan

　1. Business profit

Based on the actual threshold number of people per day, since our store is located in an important channel in the first-level business district of our city, with a floating population of about 1,000 per day, we can actually receive orders every day With about 50 people, and each order ranging from 20 to 30 yuan, the annual income is about 4.5 million yuan, and the overall profit is still considerable.

2. The store’s monthly break-even point:

The total monthly expenditure is 19,060 yuan? 50 (gross profit margin) = 29,120 yuan (only 29,120 yuan per month is the break-even point) )

Daily break-even point: 29,120 yuan? 30 days = 970 yuan

8. Risk investment and countermeasures

The main risks of Western restaurants are:

1: Small customer flow

2: High product cost

Countermeasures:

Taobao products

1: Develop a correct and effective publicity plan and promote it through advertisements, flyers, etc. to increase visibility and increase customer flow.

2: Understand the cost of products on the market in a timely manner and formulate measures to deal with various high prices and cost increases.

Applicant promises Li xx

I promise: The above statements are true. If there is any false information, I am willing to bear the corresponding legal responsibility.

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