Planning scheme of hot pot restaurant summer vacation activities

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensive consideration of relevant factors of activities. How should the activity plan be made? The following is the summer activity planning scheme of hot pot restaurant I collected for you (5 selected articles), welcome to share.

Hot pot restaurant summer activities planning scheme 1 1, purpose

We already know the strategy of attacking our competitors. By attacking competitive brands, we have a very good advantage in the newly opened hot pot restaurant. But for competitors who have been operating successfully for some time, our previous attacks can't directly affect our turnover. Therefore, we need this supplementary plan in order to seize and narrow the market of some competitors and achieve the purpose of attacking competitors.

Second, the preparation work before looting

Before doing any activities, a single store should make a preliminary investigation on the competitors in the business circle to distinguish the main competitors from the secondary competitors. The survey of main competitors includes: decoration positioning grade, food price positioning, competitive selling point, service quality, hygiene, operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Based on the analysis of these market survey results, we will make our robbery plan.

Third, because of different brands and geographical differences.

The headquarters only provided a few typical examples, and did not intend to formulate detailed implementation rules. It focuses on spreading an idea, hoping that a single store will have its own detailed plans and strategies in its implementation.

Fourth, the strategy of grabbing.

& lt 1. Positioning of single store decoration

1, the decoration style of a single store is subject to the headquarters standard, which not only has distinct personality, but also highlights the cultural atmosphere. High-end shops have plaques, poems, calligraphy and paintings, reliefs, etc. )

2, in the decoration materials and construction technology should not be too rough.

3. Single stores with large scale and high grade are relatively competitive. You can set up a VIP room in the private room of a single store (consider gold or silver) to attract old customers, and at the same time, it can play the role of advertising and create influence in the industry.

4. A single store with an area greater than 800㎡ may consider adding a performance stage: ① folk music performances (guzheng, dulcimer, erhu, etc.). ); (2) Fashion model performance and singer singing will increase the atmosphere and stabilize tourists.

< second > price positioning

Price is the most sensitive adjustment lever, so we should position the price according to our own situation. Our pricing standard is not based on secondary competitors, but mainly on major competitors of the same grade. The price is slightly lower than that of such competitors, and it must not be higher than that of competitors or sell the main products at special prices, and (other price differences are basically the same) it is superior to competitors in terms of services or preferential measures.

< Third > Analyze the strengths and weaknesses of competitors.

This paper analyzes the advantages and disadvantages of competitors in business circle from two aspects: important factors and unimportant factors such as environment, hygiene, dishes and services. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; Among many important factors, our competitors already have them (the price difference is our complaint point), so our detailed rules must find out the shortcomings of competitors in non-important factors (auxiliary factors), such as whether competitors have parking lots and car washing services; How many kinds of snacks are there, and are there any foods that children and women like? Whether the group has vehicle transportation; Whether there are green plants in the store; Extension of service; Whether there is a gift; The ingenuity of small gifts, etc.

In order to let our single store manager have a concept and implementation ideas, the following is a brief introduction of a "quadrant analysis model" theory, hoping that the theory conveyed by the headquarters can inspire our single store manager.

Superiority area of repair area Superiority area: (of high importance) is a single store advantage and needs to be maintained.

Opportunity Zone Maintenance Zone Repair Zone: (of high importance) The performance of a single store in this respect is relatively poor and needs to be repaired and upgraded.

Opportunity zone: (of low importance) single stores do not perform well in this respect,

Consumers and competitors, including our single store, have ignored it. Our single store can explore this opportunity, understand the satisfaction of the customer base and attract potential customers.

Maintenance field: (of low importance) The single store performs well in this respect, which is of little practical significance to the single store and does not require much effort.

Hot pot restaurant summer vacation activity planning scheme 2 1. Beer is free.

Summer, hot summer. Cold beer, when you think about it, feels like a volcanic eruption and heavy rain. My heart creaked cold. Cold beer in advance, unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 20% discount for all singles. When I was the general manager of Qilong Hot Pot in Chongqing, including the direct stores in Chongqing, it was such a marketing strategy, which not only earned enough popularity, but also earned a lot of money. With facts as the basis, there is no doubt.

Finally, just hearing that beer is free is enough to attract people's attention. It's you. Aren't you going?

Step 2 add fuel to the fire

Since everyone thinks that eating hot pot will get angry, we might as well add fuel to the fire. This is also one of the marketing strategies. The actual operation method is "get angry, you get angry even more!" The theme marketing activity of "pie falls from the sky and hot pot is free".

Activity rules:

(1) Customers who come to eat every day will get a table for free.

(2) If your restaurant has 68 tables, put 68 ping-pong balls in the lottery box. One of the balls is empty.

(3) During the peak operation period, for example, when 8: 00 pm is the occupancy rate of the guests, the seated guests will be charged.

(4) Go to the table and let the guests touch the prize. If you touch the free table tennis, the store will pay for the consumption before the account is bound. Even if the guest spends 20 yuan, as long as he is so lucky and courageous.

This strategy is to add fuel to the fire and create a beautiful yearning that people all want to add fuel to the fire. The key point is to create this kind of atmosphere and transfer people's other expectations of fire with an interactive atmosphere. At the same time, this marketing strategy is also in line with China people's gambling psychology of buying lottery tickets. If I am free, I am lucky, just like winning the first prize in the lottery; If I don't win, I don't care. I spent it myself anyway.

3. Other marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free mung bean soup. And others, but small-scale marketing activities should not be used alone. Cooperate with other large-scale promotion activities to increase customers' impression of us.

Hot Pot Restaurant Summer Vacation Plan 3 Every year, 65438+February 25th is the day when Christians commemorate the birth of Jesus, which is called Christmas, and it is the biggest festival in western countries, which can be compared with the New Year, similar to the Spring Festival in China. And New Year's Day is the beginning of celebrating the New Year. Celebrating New Year's Day can be said to be the custom of all countries and regions in the world. In China, New Year's Day has been listed as a legal holiday. If the hot pot restaurant takes this opportunity to launch corresponding promotional activities, it will definitely get twice the result with half the effort, which will play a very good role in establishing brand awareness. Next, I will provide you with the Christmas New Year's Day promotion plan of 20XX hot pot restaurant.

I. Purpose of the event

Christmas and New Year's Day are two important festivals in the West and China, and they are also the peak of people's consumption. Many businesses will increase publicity during this period to attract customers. Therefore, during the holiday season, a good promotion plan is essential, which can not only increase profits, but also improve the popularity of hot pot restaurants, create a larger source of consumer groups for future operations and make more solid preparations for future development.

In addition, during Christmas and New Year's Day, a series of promotional activities, such as creating a restaurant environment, providing discounts and on-site interaction, were carried out to increase the operating and sales income of the restaurant during the two festivals, and at the same time improve the brand awareness of the restaurant in the region. In the eyes of consumers, especially the surrounding public and student consumers, provide a good corporate image and high-quality products and services, and prepare customer resources for the follow-up promotional activities of hotel restaurants, such as New Year's Eve and Lantern Festival.

Second, the theme of the event

Colorful Christmas passion, new year's day gifts are constantly sent.

Third, the activity time

20xx65438+February 20th-65438+1October 5th

Four. Activity content

Main activities: All customers who spend money in our store during the activities will enjoy a 20% discount. During this period, students (drinks, dinner 10 or more) can enjoy a 7.5% discount on drinks with their student ID card. After that, it is no longer included in the total activity discount)

Activity 1: Consume the gift money one after another: (The cost is subject to the final actual consumption)

20xx65438+February 20th ―― 20xx65438+February 27th (except Christmas Eve)

One-time consumption: a pair of Christmas gloves worth 20 yuan will be given from 400 yuan.

Any one-time consumption over 600 yuan will be given to Santa Claus with the value of 35 yuan.

One-time consumption of Christmas tree sent by 800 yuan to 50 yuan.

20xx65438+February 20xx-20xx65438+10.5 (except New Year's Day)

One-time consumption 400 yuan presented a pair of cartoon rabbits from 20 yuan.

One-time consumption in 600 yuan gives away a set of Chinese tea sets worth 35 yuan.

Where the gift value of 800 yuan is consumed at one time, a pair of Chinese knots are in 50 yuan.

Remarks: We visited the hot pot restaurant on the spot before this scheme. According to the boss, the average consumption per table is more than 350 yuan, and it should be around 600-800 yuan when eating. Therefore, this activity of giving gifts according to the consumption amount was formulated.

Activity 2: the activity on the 24th.

1, all waiters wear Christmas hats, let waiters dress up as Santa Claus and elk, and distribute candy, chocolate and trinkets to customers during the peak passenger flow.

2. Christmas red envelopes: hang red envelopes on the Christmas tree in the open space of the service desk in the store, and write down the names of the gifts (consumption coupons, wine coupons, snack coupons, food coupons, Christmas mascots, New Year cards, etc.). ) are written in red envelopes, and customers are invited to choose red envelopes at the specified time (20: 00-22: 00) (one customer at each table, choose a red envelope).

3. Introduce Christmas discount dishes. Each table is given a plate of mutton and pork belly, as well as a Christmas discount package (all over 500 yuan).

4. Customers who spend all their money in 300 yuan will be given a New Year's Day discount voucher, 50 yuan. During the New Year's Day activities, they can use one coupon when entering the store, and each table is limited to one coupon.

5. Students who dine with more than 10 people on Christmas Eve can enjoy a 20% discount on drinks with their student ID card (after the drinks discount, they will no longer be included in the total discount).

New Year's Day activities:

1, big red, happy: customers entering the store will receive a red fragrant pot bottom soup specially designed for New Year's Day (for customers who prefer spicy food).

2. The waiter in the store wears red work clothes and says hello to the customers who come into the store (Happy New Year and good luck to the Year of the Loong).

3. Introduce various new snacks and special dishes, which can be processed on traditional Chinese New Year foods in China, such as rice cakes, spring rolls and assorted dishes.

Hot pot restaurant summer activity planning scheme 4 I. Theme:

Food consumption over 100 yuan, send 50 yuan beer coupons;

Second, the time:

20xx May 20th to June 20th

Third, the region:

Franchisee

Fourth, the purpose:

1, stimulating consumption in June and July, thus increasing the transaction volume;

2. Improve the turnover rate during the activity;

3. Improve the popularity of Dragon Hotpot;

Verb (short for verb) activity:

1. During the activity, anyone who spends over 100 yuan on food in each franchise store of Guojianglong Hot Pot will get a "beer coupon" worth 50 yuan, and two "beer coupons" worth 50 yuan when spending over 200 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )

2. Every customer who comes to the store on the third day of the Dragon Boat Festival (20-.06.04-06.06) will be given another gift at each table: a sweet Dragon Boat Festival dumpling and a hot pot crossing the river.

Instructions for the use of beer coupons:

1) This coupon can only be used by Chongqing Guo Xue Hot Pot Franchisee;

2) This coupon cannot be exchanged for cash and cannot be altered or torn;

3) This coupon is only used for in-house consumption, excluding packaged products;

4) During the activity, customers who spend more than RMB 100 per table (excluding pot bottom, plates, drinks and drinks) can use one "beer coupon", and customers who spend more than 200 yuan (excluding pot bottom, plates, drinks and drinks) can use two "beer coupons", and so on;

5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity and is not used for other consumption;

6) Please present this coupon at the same time when checking out to enjoy the discount;

7) The copy of this coupon is invalid;

8) This coupon is valid only if it is stamped with the special financial seal of the restaurant. Please consult the store for detailed usage. ;

9) The final interpretation right of this promotion belongs to this restaurant within the scope permitted by law;

10) This coupon is valid within 7 days from the date of issue;

Intransitive verb promotion plan:

The form, time, method/content of Dragon Boat Festival Zongzi 20xx Purchase quantity from May 20th to June 20th. According to the actual situation of the store, paste the form 15cm- 10cm. This is photo glue, which is pasted directly on the desktop, and the in-store poster 60㎝-80㎝ is pasted and placed in the appropriate position of the in-store-display rack 180 ㎝.

Seven. Activity manpower plan:

Guest camp: formulation, organization and on-site implementation of activity plan;

Planning: publicity and design, store layout;

Finance: setting and monitoring of cash register system, management of beer payment;

Storefront: the specific implementation, layout, coordination, return and other related instructions of the store; (Relevant registration must be made when sending 30; The receipt must be signed by cashier, store manager and customer)

Procurement: purchasing materials needed for publicity;

Please consult the planning department of Longjiang Company for posters and DM form templates, and send them to stores online for application.

Hot pot restaurant summer vacation activity planning scheme 5 I. Activity time:

Xx，xx，xx-xx，xx，xx

Second, the theme of the event:

"Christmas, New Year's Day, meet Fushou Garden, happy discount is with you!"

Three. Activity description:

Every year xx is the day when Christians commemorate the birth of Jesus. It is called Christmas, which is the biggest festival in western countries. It can be compared with the New Year, similar to the Spring Festival in China.

And New Year's Day is the beginning of celebrating the New Year. Celebrating New Year's Day can be said to be the custom of all countries and regions in the world. In China, New Year's Day has been listed as a legal holiday. If the store takes this opportunity to launch corresponding promotional activities, it will definitely get twice the result with half the effort, which will play a very good role in building brand awareness.

Fourth, the purpose of the activity:

Through publicity, combined with Christmas, New Year's Day and other related elements, consumers will have a strong sense of memory, arouse good word-of-mouth publicity, and improve the popularity and reputation of Fushouyuan hot pot in Montenegro;

The layout inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of target consumers to Fushouyuan hot pot;

Establish a good customer relationship through this activity.

Verb (abbreviation for verb) website layout:

A. At the door: Choose a fatter waiter to dress up as Santa Claus and stand at the door to greet the guests. Greetings must be "Merry Christmas". When you meet a small guest below 10, send a fruit candy.

B. Lobby: Put a Christmas tree in the middle, which should be large and coordinate with the space in the lobby. There must be flashing colored lights on the tree to attract the attention of the guests. "Christmas Eve" is a very family night and a good opportunity for Fushouyuan Hotpot Restaurant to enhance its brand image. To this end, we plan to tie the "Peace Fruit" and the "Family Card" containing family affection to the Christmas tree, thus giving an ordinary apple family affection. The family card wishing peace also carries a support and a blessing from Fushouyuan Hotpot Restaurant to our customers! Show all kinds of Christmas gifts (empty boxes can be wrapped in gift bags), put them in a row under the Christmas tree, and add all kinds of colored lights, decorations, posters, music, etc. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

E. Glass doors and windows: Christmas pictures such as snow, Santa Claus, etc. (available in the boutique wholesale market)

D waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. At the same time, waiters can wear Christmas red hats, put all kinds of snacks and snacks on the buffet table, and give each table a plate of Christmas snacks with its own characteristics, mainly cakes and biscuits, surrounded by all kinds of sweets.

Activity of intransitive verbs:

-20xx, xx, xx-xx, xx, xx, 100 yuan or more will be drawn once 100 (200 yuan will draw twice, and so on).

Note: Prizes can be vouchers, dishes, Christmas gifts in Fushou Garden, etc.

Xx, xx, xx -20xx, xx, xx, book in advance and get a gift from Fushou Garden.

3. During the activities from xx, xx to xx, XX, specify "buy one get one free when eating beef and mutton".

"Give each table a delicious special snack."

Seven, publicity methods

Media promotion:

1. Make leaflets and publicize activities through newspaper clippings and employee distribution.

2. led advertisements on taxi seat covers and roofs promote this activity.

3, local food newspapers, radio publicity.

In-store promotion:

1. Banners are hung outside the store for publicity.

2. Brand promotion of store entrance water.

There is a poster of "Promotion" outside the glass wall in the store.

4, the dining table with a rotating menu clip, easy to promote.

Eight. cost budgeting

1, banners, pop production cost: 300 yuan.

2. Foreign media publicity expenses: XX yuan

3. Christmas environmental layout fee: XX

4. Gift money: 3,000 yuan

The overall cost of this activity should be controlled at around 8000 yuan.