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What brand is French conn?
1969. At that time, Stephen Marks, a young British man, had an indescribable passion for fashion. He saw that Britain lacked urban fashion with simple style and youthful flavor. At that time, only BURBERRY had high price and mature style. So Stephen decided to set up French connection to provide a suitable choice for a group of young people in Britain who love beauty, mainly 18 to 35 years old. In this way, a British fashion kingdom was officially born. The style of French Connection is fashionable and concise, and it likes to use plain colors such as black, brown and white, and there are many classic costumes such as suits and dresses, thus showing the chic and simple temperament of the metropolis.
Young customers in Britain are deeply influenced by French connection, high-end street clothing style and reasonable pricing. Moreover, France Connect pays attention to publicity, and has launched many excellent and avant-garde advertisements over the years, which has made a group of young people sit up and take notice.
FCUK is the abbreviation of the British fashion brand French Connection UK. From the initial cheese cloth and cotton-padded clothes company, it has gradually developed into a fashion brand, with a store network spanning 65,438+0,500 distribution points in 25 countries. The products consist of men's and women's clothing, shoes, glasses, underwear, perfume and body care products, cosmetics and facial care products. Even FCUK juice and alcoholic drinks are available, which shows that French company is not only a fashion brand, but also a philosophy and attitude towards life.
Since the first headquarters of French Connection was established in London, it has been widely welcomed and supported by customers. In addition to product quality, French Connection is also good at using advertisements and slogans to create freshness and topics for brands. For example, in the spring of 1997, France Connect first displayed its brand-new advertising slogan FCUK in the window of Regent Street in London, England, to promote London Fashion Week at that time. Later, a series of print advertisements and T-shirt patterns echoed this propaganda, which not only greatly improved consumers' understanding of the brand, but also deepened the interoperability between France Connect and FCUK.
Since the advent of FCUK, its bold and unconventional design style has become a very popular chain fashion brand in Europe. Innovative advertising activities, large billboards, in-store decoration design, product design and packaging have closely shaped a unified and distinctive image for the brand. No wonder France Connection Group Inc can become a British listed fashion group, and customer support is the confidence guarantee of product quality.
In autumn of 2003, I.T. Luo Zhi French Link opened its first exclusive store, which immediately set off an upsurge of British fashion industry and showed a strong trend in winter. In the spring of 2004, France Link continued to expand, opening four specialty stores, all of which are major shopping centers. At the beginning of 2005, the first France Link was opened in China, which set off a faint French style for China.
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