There is a China billboard in the World Cup. Which company does it belong to and what does it do?

Since the quarter-finals of the World Cup, Budweiser Beer, the official beer sponsor of the 2006 FIFA World Cup, has erected a huge billboard with the Chinese "Budweiser" logo at the venue. Budweiser, which is deeply loved by consumers in China, says hello to fans in China in this unique way.

From today's quarter-final to July's 10 final, the brand-new Budweiser billboard will meet the global fans, including China fans, through the broadcast of the game. This move by Budweiser once again shows its firm commitment to China fans and its strong support for sports in China.

"As the highest level of international sports events, the FIFA World Cup? This football match can help Anheuser-Busch bring its flagship brand closer to countless beer lovers and fans around the world, including China. " Tony, vice president of global media and sports marketing at Anheuser-Busch? Tony Ponturo said, "Budweiser pays tribute to beer lovers and fans in China in this way, which once again shows Budweiser's demeanor as an official beer sponsor of the World Cup and a supporter of world football.

The ratings of the 2006 World Cup in China have been rising since the competition started. According to the data released by FIFA, on June 10, 62.9 million people in China watched the match between England and Paraguay, accounting for 22.3% of the total TV audience in China. In 2002, the number of people watching the World Cup in China exceeded 6 billion, accounting for 20% of the total number of people watching the 2002 World Cup.

Anheuser-Busch launched a series of innovative marketing activities in China market to support Budweiser's sponsorship of the FIFA World Cup? Football match. Among them, in the event of "Celebrating the World Cup with Five Gifts", China consumers have the opportunity to get tickets to watch the German World Cup. Budweiser also launched a limited edition package with the World Cup logo printed on it, and at the same time, a TV advertisement specially tailored for the World Cup was broadcast during the competition. Besides, Budweiser has carefully built large square beer gardens in major cities in China, so that China fans can enjoy the mellow, clear and refreshing Budweiser beer while celebrating the wonderful World Cup.

Further support the FIFA World Cup? In terms of football, Budweiser also held a number of activities during the year, including the Budweiser Cup Global Amateur Six-a-side Football Tournament held in Germany. The company also sponsored the "Best Player Award" to reward outstanding players in each round. In addition, Budweiser also sells special canned and bottled beer with the World Cup logo in many countries. As an official partner of the World Cup, Budweiser can use the World Cup for promotional activities, such as product packaging, promotional materials and advertisements in retail stores? The official symbol of the football match. At the same time, the company also set up on-site signs, outdoor billboards, and in the FIFA World Cup? The right to sell beer in football venues.

The marketing of sports events has always been the tradition of Budweiser beer. Budweiser sponsors FIFA World Cup? The history of football matches can be traced back to 1986. Recently, Anheuser-Busch, the head company of Budweiser Beer, announced that Budweiser Beer will continue its long-term cooperation with FIFA and officially become the official beer sponsor of the 20 10 and 20 14 FIFA World Cups. 20 14 FIFA World Cup will be Budweiser's eighth consecutive sponsorship of the World Cup, which shows the firm commitment of the company to support the development of global football.

Anheuser-Busch is a leader in the field of international sports marketing. Besides sponsoring the FIFA World Cup? In addition to football matches, Budweiser is the official sponsor of the English Football Super League, Major League Soccer, the American Olympic and national soccer teams. The "King of Beer" also sponsored the 2008 Olympic Games, the Chinese Olympic Committee and the American Professional Basketball League. As the official beer sponsor of the 2008 Beijing Olympic Games, Budweiser shouted the loud slogan of "winning gold in China at one fell swoop", and a series of related activities are being actively planned and will be staged in BLACKPINK after the World Cup.