What is the logo of GAP clothing brand?

GAP updated its 20-year-old logo in 2010, as shown below (the old logo is on the left and the new logo is on the right).

This new logo still retains the original sea blue checkered pattern, but is changed to a lighter gradient tone to make it appear lighter. The Gap letters stand alone, changing from white to black, using Helvetica font and located outside the square, giving it a modern feel. GAP used to use the Chinese name "Gap". After the brand officially entered China, it changed its name to "Gap".

Extended information:

GAP is one of the largest apparel companies in the United States. When it was founded in 1969, there were only a handful of employees. Now, it is a multinational company with three brands (GAP, Banana Republic, Old Navy), more than 4,200 chain stores, annual revenue of more than 13 billion US dollars, and 165,000 employees.

GAP is the largest clothing retailer in the United States alongside Zara and H&M, with more than 4,200 chain stores. Like McDonald's, it achieved its greatest expansion in the shortest time.

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