Worth collecting! How to do live broadcast of brand marketing?

how to plan live broadcast activities for online marketing and boost sales performance? It is also a concern of market people and planners. Here, we summarize several core points that everyone cares about. Core points How to effectively warm up activities? How to promote live broadcast activities? How to play online lottery? How to attract and spread new users? How to transform users' consumption behavior? How to achieve active fission propagation? How to precipitate customers into private domain? Focusing on these core points, we have compiled seven solutions, which will definitely teach you to do online marketing and live broadcast activities quickly. Activity planning is often the soul of the whole live broadcast, which controls the links and budget of the whole activity. Usually, the effect of the activity depends on the control and design of the whole link in the planning. The more detailed the preparatory work in the early stage, the less likely there will be problems in the later stage. How to make a perfect live broadcast plan, I suggest you start from these aspects. Personnel: overall planning, design, publicity, anchor link: live broadcast introduction link, lottery link, interactive link Commodity: main promotion product, promotion speech, promotion idea implementation: photography, guiding broadcast, assisting broadcast, lighting, makeup, editing and publicity preheating. After the event is planned, in order to let more people know about our event, we need to distribute and promote the corporate community, WeChat group, etc. to expand the visibility of live broadcast activities. Poster sharing: the live broadcast page can automatically generate a page. In case of trouble to designers, users can choose their favorite template, bring the title and QR code of the live broadcast and distribute it to WeChat groups and other places. WeChat notification: Yingmu platform can access enterprise WeChat and applet, and post WeChat notification through enterprise WeChat, so that the audience can know the information of live broadcast activities. Promo preview: In the live broadcast room page, you can not only set up open-screen advertisements, but also set up promotional videos that can be scrolled before the live broadcast, so as to enrich the audio-visual experience of the audience entering the live broadcast page that has not yet started and deepen the brand impression. Short message publishing: combining with the activity promotion node, sending activity notification short messages to users, as a conventional means of brand promotion, the live broadcast platform provides a very convenient way to distribute short messages in the management background. Brand promotion In the promotion of live online activities, in order to highlight the theme of the activities, theme patterns and logo are often set in all aspects of the activities, so that the audience can repeatedly see the consistent color matching and slogans, thus deepening the brand image in the eyes of the audience. The target platform supports more than ten ways to embed corporate logo and slogans, which can make the visual communication effect of corporate brands perfect: ① corporate live cover. ② Live loding animation. ③ Pop up the enterprise QR code. ④ The advertisements in the live broadcast room are broadcast in rotation, banner. ⑤ Live broadcast advertising. ⑥ Customize the gift in the live broadcast room. ⑦ Live image and video logo watermark. 8 the cover of the red envelope in the live broadcast room. Pet-name ruby live lottery gift cover. Attending the cover of red envelope rain in the live broadcast room. Interactive large screen background. Wechat business card cover. Custom domain name. In addition, it is also very important to promote the channel. The transmission mode of the targeted live broadcast is deeply in line with the WeChat ecosystem, and supports the custom setting of WeChat business cards. It can not only access the enterprise's own H5, applet and APP for distribution and publicity, but also meet the enterprise's self-media number's live distribution and publicity, and expand the influence of the enterprise's live broadcast through multiple channels. Interactive lottery draws on the above three aspects: planning, preheating and promotion, which are all from the perspective of merchants. If you want to achieve the purpose of corporate brand promotion, you have to think deeply from the audience's point of view: what kind of discount can you get from watching this live broadcast for 1-2 hours? What kind of prizes do you win? Participate in any interesting interactions? How to enhance the interest of live broadcast and attract the audience? Yingmu has perfected a series of interactive big-screen games in the live broadcast room this year: answering questions, shaking, tug-of-war, counting money, and with the uninterrupted red envelope rain, it can continuously ignite the enthusiasm of online audiences to participate and achieve the purpose of our brand promotion. In addition, in the aspect of live interaction, the screen not only has the functions of list, comment area, lottery, gift giving, etc., but also can realize the interaction between the audience, such as comment reply and comment poster, which makes the live page more interactive. The friends who have seen the live broadcast in the live broadcast mall know that the most intuitive transformation action of the live broadcast is to place an order. How to get from knowing the brand to trusting the brand and then guiding it to placing an order is very important. Most viewers watch the live broadcast by mobile phone, so the choice of live broadcast mode and the layout of the page need to be carefully considered and considered by enterprises. Nowadays, the e-commerce APP is most commonly used for vertical screen live broadcast, which is very suitable for the scene of selling physical goods. The screen is covered with the whole screen, and the anchor can show the details of physical goods more carefully, which also makes the explanation look clearer and more appealing. With the shopping guide function on the page, the audience can easily click to enter the purchase page. In addition to the vertical screen live broadcast room, Yingmu also provides a horizontal screen live broadcast room while watching. Different from the vertical screen live broadcast of mainstream e-commerce in the market, the horizontal screen live broadcast of the target can be enlarged and watched in full screen. Moreover, the menu columns in the live broadcast room are freely set, and it is possible to buy while watching, draw prizes while watching, chat, give out red envelopes and other unique functions, which is also the most used live broadcast method in the target platform every year. For marketing live broadcast, the menu of the mall section in the live broadcast room is available, and an independent mall page is also essential. The self-developed micro-website construction function allows enterprises to build professional mall pages, replace live broadcast announcements and manage goods by themselves without customization fees. It also supports embedding applets, APPs, and the original enterprise official website, saving the time for enterprise page development and customization. After one purchase, the recognition of corporate brands in consumers' minds has been significantly improved. This is a good time to promote share repurchase. It is a function that many businesses will use to set up prize incentive distribution and communication tasks to let the audience get prizes in the process of Amway to others. Promoter: The audience applies to be a live promoter, and the successful conversion of the goods will give the audience a cash share. Reward: Those who reach the number of tasks can receive merchant prizes when watching the live broadcast, and the prizes can be set in cards, objects and cash. Blind box: merchants put blind box goods on shelves, and viewers get clues about blind box goods by sharing live activities, so as to buy Xinyi's goods. After the customer has settled in one or more live marketing activities, in order to better plan the next activity, it is necessary to make a resumption and summary of the activity, and the statistics of the activity data are mainly from four dimensions. Live broadcast: number of viewers, number of concurrent users, number of sharing interactions: lottery, comments, gifts, posters, sign-in mall: goods, income, orders, after-sales users: urban geographical distribution, distribution of viewing terminals.