What are the skills of selling baby carriages?

A good "shopping guide" is the sales force of products. This cognition has been seen by more and more dealers and enterprises. In order to win, an enterprise must have "sales", and selling products is the ultimate goal of production, so the "shopping guide" who sells products plays a very important role. We must attach importance to the comprehensive quality of shopping guides, adopt the principle of "rather short than many" when recruiting, and conduct good and irregular training for them after employment. Shopping guide should "think what customers think and learn what customers think", then the sales of products can be "marketable"

As a stroller dealer, how to sell products well and win the future? What is the ultimate goal of selling good products? There is no doubt that it needs to be implemented on the quality of the shopping guide. The "shopping behavior" of the shopping guide greatly affects the result of whether the product can be sold. Baby car dealers should do a good job of "shopping guide" to win development and future.

The following seven keys point out the direction for the training of shopping guides in stroller enterprises, cultivate correct concepts, deepen shopping guide skills, help stroller enterprises to do a good job in shopping guide training, and lay the foundation for stroller dealers to win the future.

First, open your mind and look at sales promotion with "big ideas". The shopping guide is the external image of the stroller enterprise directly facing the consumers. In a sense, the image of a shopping guide directly reflects the image of a shop, a dealer or even an enterprise. Shopping guide is also the "core terminal" to realize sales.

Although "shopping guide" is a lower level in enterprise marketing organization. However, if it is not handled properly, or if it does not pay attention to the work of the shopping guide, it will reduce the passion and affect sales. Therefore, when training shopping guides, stroller enterprises must organically combine the actual position and value orientation of shopping guides.

Second, highlight brand strength and organizational advantages. The stroller shopping guide must thoroughly understand and be familiar with its own "shopping guide" brand, and never be embarrassed when customers ask questions. Of course, it is impossible to achieve sales. Baby carriage enterprises need to comprehensively sort out the company's advantages, product advantages and service advantages, and make a table after refining: that is, list the products and company advantages, and convey these advantages to shopping guides in different categories, and then the shopping guides will pass them on to consumers, thus affecting sales.

When training shopping guides, we should not only comprehensively sort out the brand strength, but also "sort out" the brand strength on this basis. We can systematically list the brand strength in the first, second and third forms, and skillfully combine the brand advantage with the personal advantage of shopping guides in a targeted manner to achieve twice the result with half the effort.

In order to build a modern "boutique seller" and help stroller dealers make big money easily and happily, Chinese companies specializing in stroller production have done systematic work in training shopping guides, which is worth learning from stroller dealers.

The stroller has its own set of complete practical training manuals for shopping guides, one of which is: the shopping guides are required to introduce Starbada company and product advantages to consumers very clearly. This is convenient for consumers to know the products and manufacturers in time, so as to win the favor and recognition of consumers in the first time.

Third, understand and master the professional knowledge of the stroller industry to ensure the trust of customers. The focus of shopping guide is "shopping guide" rather than "promotion". To do a good job in shopping guide, the first step is to gain the trust of customers. The reason why it is called "shopping guide" is to act as a "consultant" to some extent and influence consumers' decision-making with your professional knowledge and constructive views. Therefore, the shopping guide must master the professional knowledge of baby carriages, otherwise, in the face of customers' problems, the shopping guide will lose the "right to speak" and naturally it will not be able to achieve sales smoothly.

Fourth, expand brand knowledge and stabilize "shopping guide" as the "fulcrum" of stroller brand. Practice in many enterprises has proved that shopping guides need to master certain brand knowledge, which is more conducive to brand building and terminal sales of stroller enterprises.

When training shopping guides, we should teach the concept and essence of brand, the driving factors of brand, the positioning of brand and shopping guides, and the common sense of brand management. In this way, we can effectively solve the confusion of "knowing what it is but not knowing why" when shopping guides maintain brand image, so as to effectively mobilize the passion and sensitivity of shopping guides to maintain brand image.

Fifth, control the psychology of customers and create opportunities for successful sales. Terminal sales is a wise game, and the shopping guide must know more about "customers themselves" than customers, so as to avoid being led by customers, effectively meet customers' needs and realize sales smoothly.

In other words, in front of customers, the shopping guide should "confide in his heart", and at the same time, he should know and be good at "observing words and observing colors" and "voting for consumers' interests". List the following five aspects to improve the ability of shopping guides to "control customer psychology": first, observe and determine customer needs and motives; Second, understand the customer's buying behavior; Third, seize the customer's buying signal in time and prescribe the right medicine; Fourth, when closing the case, we must respond positively and handle it flexibly, otherwise it will "fall short"; Fifth, the shopping guide for baby carriages must improve personal quality and accumulate shopping guide experience.

Sixth, the image and language of shopping guide is the booster to realize sales. No customer wants to deal with a sloppy and incoherent shopping guide. The personal image of the shopping guide directly affects consumers' final judgment on the brand image of the stroller.

Therefore, stroller shopping guides must pay attention to their personal image and speaking skills. Shopping cart guides need to effectively convey the message of "I am a trustworthy person" through images, and further train the speaking skills of shopping cart guides from four angles, so that customers can feel that "what I say is true".

Seventh, master the "one-on-one" decisive battle skills and win the sales terminal. In a sense, the terminal sale of baby carriages is a "decisive battle" between shopping guides and customers. In this "psychological confrontation", there are "honest" customers and "scheming" customers; There are "generous" customers and "unruly" customers. On the basis of being frank with others, the stroller guide must master the "one-on-one" terminal decisive battle skills and further improve the success rate of shopping guide.