Joke Collection Website - Bulletin headlines - Has Li Ning changed his boss? Why have trademarks and advertising words changed?
Has Li Ning changed his boss? Why have trademarks and advertising words changed?
Li Ning changed the brand logo and slogan not because of changing the boss, but as a "brand remodeling" strategy for the brand to go international.
At present, the board of directors of Li Ning Group is still led by Mr. Li Ning, and the CEO of the company is still Mr. Zhang Zhiyong.
The new logo symbolizes stronger sports attributes, people-oriented, and stimulates sports passion. "Let change happen" is the new slogan.
In addition, Li Ning's classic logo (original logo) and classic slogan (anything is possible) continue to be retained, and may appear again one day!
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