How to write the official account title of WeChat WeChat?

Contrast title: Make contrast effect by contrast to emphasize amazing effect or fact. If users hold the same idea, it will cause a strong discussion.

Example: 1 hour after work determines your salary for the next five years.

What is the difference between the operation with a monthly salary of 6000 and 20000?

"When I went to Tibet with X, I didn't even know my own mother when I came back."

Title: In A Brief History of Mankind, there is a view that "the human brain is naturally sensitive to numbers". Therefore, using numbers to visualize facts will give people the first impression of "strong authority and high professional knowledge", thus increasing readers' trust in the article.

Example: "Four misunderstandings of new media in 90% of enterprises, rejecting invalid" self-satisfaction "."

1000 10w+ title analysis and 12 summary of the breaking rules.

Creative copywriting with a value of 300,000 was collected by more than 6,543,800 people.

Immersive title: use people's sense of identity to emphasize that this matter is related to them and guide them to substitute. "Isn't this about me?" The key for users to click to view the content is to think from the user's point of view, which will lead to a heated discussion among users.

Why do people in China like to drink hot water so much?

"8 cheap lipsticks that the student party must buy! Comparable to big names! 》

How easy is it to collapse after 00? 》

Hanging topic: Curiosity and thirst for knowledge are the most primitive psychological states of people. Make reasonable use of this and set suspense on the title to build a bridge between the title and the user, and then drive the user to click to read the article.

Example: "How do enterprises build their own private domain traffic? 》

Everyone tries to socialize and wants to be another "Tik Tok"? 》

"ByteDance bet big V plums, what is that painting? 》

"Eating Melon" Title: Keeping up with the current hot topics is a topic that netizens often pay attention to. Combining the characteristics of hot news and gossip entertainment, we take headlines and skillfully mix them with our own brands/products to guide traffic to our own content.

Example: "Lu Han explained that football has been watched by 6.5438+0.3 million people. Is it a top idol or a new opportunity for the transformation of sports industry? 》

"Why is this coffee shop invested by Tencent more" sucking powder "than Starbucks?

The night of the internet crash