Why did Li Ning change the brand?

Yes, it has. The official media conference will be held in mid-July. Li Ning has the courage to change and break through, so she changed the LOGO and slogan:

The picture is a new sign, and the slogan is: Make a change!

Come on, Li Ning! From the perspective of logo design alone, Li Ning failed to change the logo. From an aesthetic point of view, the whole logo has lost its original elegance and roundness, and its visual impact is far less than the original. Fatally, the L of the new logo is divided into two parts, which is not ideal in completeness and terminal application. 13-year-old CEO Zhang Zhiyong of Li Ning Company is talking about building post-90s Li Ning and internationalization. In fact, it's not a question of changing the bid at all. As the top sponsors of the Olympic Games and the World Cup, the sponsors of NBA teams and European football clubs are one million times stronger than changing their bids. To be honest, Li Ning's image was not changed for him, but ruined for him. Adinike looks for Cristiano Ronaldo, Lionel Messi, Kaka, Tracy McGrady and Kobe Bryant as spokespersons. As the top sponsor of the World Cup, Adinike advertises in the stadium from time to time. People see you as unfashionable, not by what kind of logo you have changed, but by whether you are influential. If most NBA and European football clubs wear Li Ning sportswear, then you are at home and at the forefront of international trends. Zhang Zhiyong really makes Li Ning look like the post-90s generation. It really has the non-mainstream style of the post-90s generation. After Li Ning's bid change, the post-90s will definitely like Li Ning's non-mainstream style? People still revolve around Nike. Why? People revolve around idols and brand values. You know, Nike's hook was not fashionable at all n years ago, but it was redundant when printed on shoes, unlike Adidas' three bars supporting the visual effect, and I don't want Puma's classic runway logo to be smooth and beautiful. When Nike started, Adi and Puma were already world-class brands. How do people surpass these two giants, and rely on a hook that is considered a bit abrupt and redundant on shoes? Of course not. People rely on excellent design and accurate advertising to constantly adjust themselves to the right direction. Nike sports lab was built for nothing? So much money is given to sports stars and event organizers for nothing? Li Ning has become fashionable since the cottage, and young people like it? There are other domestic sports brands, Xtep always likes to engage in some stars in the entertainment circle as endorsements, and walk around with them on any fashion route. Brands like Adi and Nike still occupy most of the market for young people. People don't look at your Nicholas Tse and Jolin Tsai fashions, but they like Kobe and McGrady. Why didn't they see Metersbonwe, Bang Wei and Bang Wei speak for Guo Jingjing? 36 1 always looks the most patriotic and always describes how powerful China is. Do you have to sell a lot of national flags on clothes? Why do you still see many people like to wear clothes with rice flags and stars and stripes? Anta is honest, but can honesty rob other people's market? Li Ning's original logo was good, but now Li Ning's logo does have a non-mainstream style after 90, but why do you still have a soft spot for Nike after 90? Because that hook is fashionable enough? Look at those brands that really understand international strategy. LV, Chanel and Versace have put up those rustic signs, but they are now the world's top luxury brands, because they represent the world's top fashion and trends, and their signs will become synonymous with fashion in 100 years, so please ask the CEO of Li Ning to wake up, don't treat his eyes as those of the post-90 s, and don't define his wishful thinking as adaptation.