Joke Collection Website - Bulletin headlines - Do you agree that Real Man is the best national advertisement in domestic works?

Do you agree that Real Man is the best national advertisement in domestic works?

Text | September

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You may remember Top Gun, and you like Descendants of the Sun very much, so Real Man shows the bloody beauty of China's army to the public.

A handsome "lone ranger" in uniform, together with the silver-gray F- 14 fighter plane of the US Navy, bypassed the steep mountains and rivers, faced the brilliant dawn and swooped down at an altitude of 10,000 meters, becoming a classic in the eyes of a generation.

Top Gun is called "the most expensive job advertisement in history". It is said that the US Navy has arranged five squadrons of fighters and pilots as foreign aid. The world's first nuclear-powered aircraft carrier "Enterprise" also temporarily changed its shooting schedule. In the meantime, each F- 14 flies 1 hour, and the fuel cost of burning is as high as 7000 dollars. It was the 1980s.

Referring to the background of this film, The Guardian said that at that time, the United States had not got rid of the shadow of the Vietnam War. Under the voluntary military service system, the military is often worried about the shortage of soldiers and the difficulty in completing the recruitment plan. The year Top Gun was released, the number of people who signed up for the US Navy soared 1/3.

This year, the descendants of the romantic sun are also a very successful film and television job advertisement.

For a country like South Korea, which regards conscription as one of the most important tasks of the government, the image of soldiers waving Taiji flag on the stalwart, accompanied by helicopters landing at fixed points, seems to be "driving colorful auspicious clouds". It is not only Mu-Yeon Kang who is attracted by the extremely beautiful battlefield love.

"When you are a soldier, you should have no girlfriend, because it is too bitter." In addition to this classic flirting quotation, the screenwriter also released the ultimate big move of home and country feelings. Liu Shizhen, who has always been summoned by ideals, is always ready to die for the country and protect the young and old. In the eyes of many netizens, "ideal killing" is the most direct highlight between male and female protagonists.

Then in China, we can also say: Real Man is the best national advertisement in domestic works.

From the all-tough-guy temperament in the first season to the tenderness of female stars in the second season, the program not only has the entertainment characteristics that a variety show should have, but also always defends the serious core, allowing the whole people to go deep into military life for the first time, understand the contribution of military personnel, know what national defense security is, and feel the feelings of home and country from the perspective of star experience.

Lv Huanbin, Party Secretary and Director of Hunan Radio and Television Station, said, "The first season of" Real Men "was broadcast, which coincided with the national conscription work in full swing. According to the authoritative data of the Ministry of National Defense, in 20 15, there were more than 4.7 million school-age youth online, including more than 800,000 college students. The number of school-age young people and college students who signed up for registration has increased significantly compared with previous years. Only in Hunan Province has the number of college students registered online increased compared with last year. At present, the air force article is being broadcast. I believe that more ambitious young people will enter the military camp next year to realize the blue sky dream. "

In national defense construction, conscription is a key link. In the recruitment work, it is very important to publicize and attract outstanding young people to join the army, so as to fundamentally improve the quality and combat effectiveness of the army, which is the real national defense force.

Real Men, as one of the model programs of the General Administration of China to guide and standardize the reality show, has indeed produced such an effect: while witnessing the transformation of the star military camp, a group of military squad leaders and instructors have also become idols in the hearts of young people, arousing the public's longing for the life in the military camp and their strong responsibility and responsibility for joining the army and serving the country. From the perspective of national defense education, the effectiveness of this plan is irreplaceable by other methods at present.

As a breakthrough program, it is not easy to build a real man. Liang Shuyuan, the general director of the program, explained this:

We are a team dominated by the post-90s generation, about the same age as the first-line squad leaders and soldiers in the army, so Real Men is a program that tells the story of the army from the perspective of peers.

My feelings for a real man should be the deepest and most direct. To do this program well, the biggest difficulty is only two words-pressure. Because of the special situation of military theme, all the people involved in making this program are under great pressure, such as confidentiality pressure, unknown pressure, word-of-mouth pressure, economic pressure and so on. The pressure from all sides is intertwined, and the difficulty of this program can be said to be the biggest in TV programs in recent years. Therefore, I am most grateful to the leaders at all levels of the Political Work Department of the Military Commission, the Political Work Department of the Air Force, the Air Administration Television Art Center, Hunan Radio and Television Station and Hunan Satellite TV. They took the initiative to bear the pressure, shared the pressure, and ensured the smooth broadcast of the program.

On the other hand, the main body of our plan: the army. Before shooting, when experiencing the life of the army, the mental outlook of the soldiers and the revolutionary tradition of the company deeply infected everyone in the director group, from the four things of Raytheon Commando: reaching all areas, seizing all opportunities, overcoming all difficulties and defeating all opponents, to the spirit of "three unbeliefs" of Yang Gensi troops in the first season. These slogans have always been vivid with the shocking scenes when soldiers shouted collectively. Whenever everyone is tired and wronged, young directors will shout these slogans to cheer for themselves.

There are also military songs, such as this year's "Song of Raytheon Commando" and "Battle Song of Strong Army". After the show, we went to karaoke and even sang military songs. And many friends who have never been in the army can sing and join our chorus with great interest. The atmosphere is warm.

Every time we finish the program and hold a seminar, we summarize two points. "Real Men" is of far-reaching significance to the country and the nation, and this program is also a valuable asset for colleagues in the military and radio and television industries. The core idea that we want to convey to hundreds of millions of young audiences is that soldiers are cool and warm, and the military camp is a place full of honor and a place that can change your life. Being a soldier is extremely glorious. This is the core idea conveyed by our director group.

The most directly changed by the program is a group of stars.

Yang Mi said: "I used to have a lot of imagination about the army, but no imagination can be more profound than personal experience. When I really understand the life of the soldiers and the contribution of the soldiers, my feelings can only be described as shock, and I have a deeper understanding and recognition of "Who is the cutest person" written by writer Wei Wei. "

Sun Yang said, "I didn't know until I got to the army. Even in peacetime, China soldiers never slackened off. High-intensity, high-standard and demanding training is daily, and they are always ready to fight. I am an athlete, so I also know that this kind of training is boring and hard. Athletes and soldiers have a lot in common, which makes me have different feelings and experiences about army life. I am very interested in military equipment, and I am also looking forward to carrying guns, firing shells and flying fighters in the army, so I treat every training with the mentality of being the first. I like the principle of "only recognizing the first and not recognizing the second" in the first division. Just like my game, all efforts and persistence are for the first goal. "

Tong Liya said: "This life experience is very precious to an actor, and it is the material bank for my future acting career. Taking it from life and applying it to works is far more reliable and true than blind creation behind closed doors. I once played a little white dove in the movie "Taking Tiger Mountain Outward". If you let me play again, I will be more energetic. "

Barracks and soldiers always give the public a "hard" and "cold" impression. Actually, it's not. Through the lens of Real Men, the audience obviously found that these soldiers are really cute. They are handsome, humorous and smart, especially their bloody charm and the love and support among their comrades-in-arms, which really bring their own light.

Many people will say: I have a military dream since I was a child. "Real Men" may arouse the dream of defending the country in many people's hearts, which also ensures that this program has the strength and popularity of national communication. Female stars are weak but unyielding, rebellious and energetic after 90, and middle-aged people are weak but very responsible ... all of them are melted into military camps, refined into steel, sublimated and orderly, and truly give hit floor a deep excavation and presentation of the significance of star reality shows.

I have to say that popular idols are really good carriers. There are so many interesting and meaningful contents that we can operate with their influence and appeal. "Real Man" Zhu Yu is ahead, and sincerely hopes that more good programs can catch up.