3 sample project planning books

Programs need to meet the needs of the people in order to be welcomed by the people. This article is a model of a programming book I wrote. Welcome to see it.

Model program plan 1: radio program planning scheme of "Ears to Travel"

First, the column conception:

It is very necessary for our station to offer life tourism humanities programs. Life is what everyone is doing, and the fun of life lies in sports. The audience of this program is people who are close to nature and love to travel. College students, a group full of youthful vitality, are the guarantee of our listening rate. They generally have a good living standard and cultural level. Therefore, tourism frequency should give full play to the educational functions of the media, including tourism information and ethnic customs, while providing the audience with tourism service information and leisure service programs, so that the audience can acquire geographical and humanistic knowledge in relaxed and natural radio programs, and at the same time cultivate their good consciousness of loving nature and protecting the environment. The launch of this program will well reflect the characteristics of education and music.

Second, the guiding ideology:

Advocate healthy living and pay attention to fresh consultation. How to guide students to have a healthy lifestyle, have a happy life mood, master fresh humanistic information about fashion life and tourism, and provide a platform for students to exchange experiences and information has become our main motivation and guiding ideology in establishing this column.

Third, the column name: "Ears to Travel"

Four. Program types: life, tourism and humanities

Style orientation of verb (abbreviation of verb);

1, style: fresh and relaxed, constantly creating new ideas between fashion and conservatism, with appropriate participation and cultural connotation; Language: lively, humorous and inflexible;

2. Form: casual, casual and eclectic.

3. Provide maximum consultation to the audience in the simplest and most vivid language, and control each consultation within 2 minutes, so that even the audience who are in a hurry will gain something.

Sixth, the slogan:

We build a bridge of spiritual communication with sincere voices, we paint every wonderful scene in campus life with pens, and we feel every passionate emotion of the students with our hearts. We meet in familiar radio waves every week, and integrate our emotions, longings, dreams and beliefs into a smart voice, let it float over the campus, into the hearts of every teacher and student, and let this voice soar into the sky and reverberate in every corner of the campus.

Seven. Total duration: 30 minutes

Eight, program preparation:

Carefully prepared by the announcer and submitted to the Propaganda Department in advance for manuscript review, sorting and music screening.

Nine, program content:

Opening remarks:

Z: Good afternoon, dear students! I am very glad to meet you on Tuesday at 6 o'clock in the program "Ears to Travel".

C: Advocate healthy living and pay attention to fresh consultation. We will provide the audience with maximum life consultation in the simplest and most vivid language. Here,

Z: You can travel around the world with our feet and enjoy the beautiful mountains and rivers everywhere.

C: You can enjoy exotic national cultures in our national customs garden.

Z: You can taste different ethnic cuisines in our big mouth. Hello, I'm your friend Zhili.

C: This is Chen Yan.

Plate 1: Travel around the world with bigfoot (1 1 min).

This paper introduces the tourism consultation that Duyun radiates to the whole country and even the world.

The screening principle is: 1, which is suitable for short-distance travel, and we will give some precautions during the trip; At the end of the semester, we will introduce some distant places suitable for group travel.

2. Choose to introduce the global "wonderful, beautiful and dangerous" geographical landscape, so that students can travel with their ears.

Part II: National Style Garden (13 minutes)

Make full use of the characteristics of our multi-ethnic family, introduce our unique ethnic customs to everyone, and publicize our national culture while entertaining.

The third set: eat with a big mouth (6 minutes)

The diet of all ethnic groups has its own characteristics, which is the crystallization of their wisdom. All ethnic minorities are smart and hardworking. This part highlights their ethnic snacks.

Conclusion:

Z: We use sincere voice to build a bridge of spiritual communication, and experience every enthusiasm of students with our hearts.

C: When we meet in the familiar radio waves, we will combine our emotions, wisdom and enthusiasm into a smart voice, let it float over the campus, fly into the hearts of every teacher and student, and let this voice soar in the sky and reverberate in every corner of the campus.

Z: Dear students, happy time is always short, and our program is coming to an end. Thank you for sharing this problem with us. I'm your friend Zhili,

C: This is Chen Yan.

H: I'll see you at the same time next week.

Model Program Planning Book Part II: The radio program planning scheme of My Family Story

One. Scheme overview

1. Program name: Hetian Hangtan.

2. Program section: Hotan Treasure (Product Guide), Traveler's Story, DuDu? Walk the world

3. Planned duration: 1 hour

4. Listening platform: Hotan Radio Station _ _ _ _ _ FM.

5. Broadcast time: _ _ _ _

Second, the concept of listing:

1 Hotan treasure hunt

Hotan is a region rich in tourism resources. Promote Hotan and let more people know about Hotan. Turning the tourism (property) resources in Hotan area into wealth to a greater extent is the starting point of this column. At the same time, manufacturers and friends from all over the country who want to promote their tourism industry (products) in Hotan area are also welcome to provide scheme clues. ? Traveling in Hotan and Guangzhou? This column not only includes the propaganda of Hotan local tourism (products) resources; It also includes the promotion of tourism resources in other areas outside Hotan.

By running this program well, we can better guide the audience's tourism consumption and cater to the growing tourism boom.

2. The story of the traveler

Introduce the characters, better interact with the audience, and create a cultural atmosphere for the column "Traveling and Talking in Hotan".

3、? DuDu? Walk the world

Increase the interest of the column, broaden the audience's horizons and improve the listening rate of the column.

Third, the purpose of the column:

Fully display Hotan tourism resources and property resources, focus on developing Hotan tourism economy, and build a harmonious and healthy tourism (property) consumption trend; Guide Hotan? Go out and bring it in? Promote the contact and cooperation between Hotan area and the outside world.

Fourth, column positioning: mainly speaking.

Fifth, column style: cheerful and relaxed; Rich in knowledge and strong interest; Emphasize interaction with the audience.

Six, broadcast content:

1 Hotan treasure hunt

Introducing the topic through a joke (or a legend or popular saying) of the host, the male and female hosts began to introduce a tourist attraction (or a product resource) in the form of dialogue;

Introduce the recording of the person in charge (factory director, manager, etc.) appropriately. The introduction of the tourist attractions (or product resources) by the relevant departments to guide the audience to understand and know the object of discussion;

Listeners can call the hotline or send short messages to express their views recently;

Finally, the host thinks and makes a summary.

The program can invite experts as guests. During the program, program slogans and related advertisements of tourism resources can be interspersed.

2. The story of the traveler

Main contents: let people who walk out of Hotan tell stories outside; People who come to Hotan can also express their impressions of Hotan area.

We can do all kinds of special topics according to the situation, such as college students admitted from other places in Hotan area, people who go out to work in Hotan area, cadres who come to Hotan to help Xinjiang, people who come to Hotan to exercise, volunteers and so on.

Audience participation methods: letter collection, hotline introduction, guest interview, short message telling, etc.

Requirements: Give priority to telling the scenery and increase the content of telling feelings.

3、? Dudu walks the world? (about 10 minutes)

? DuDu? The voice can be obtained by the voice of the male host of the two hosts after some technical processing, which is cute but not vulgar, similar to the cartoon children's voice and should not be exaggerated.

With what? DuDu? As the protagonist, by? It? Introduce the magical, famous scenic spots and interesting stories around the world. It requires brevity, conciseness, exquisiteness and strangeness.

Program content can be obtained through the Internet and newspaper clippings.

Seven, broadcast mode:

Recording and broadcasting are combined with live broadcast. The narration of scenic spots and products can be recorded and broadcast, and the audience's participation can be broadcast live.

Eight, procedural requirements:

1. Moderator: Two directors, a man and a woman, have certain travel experience.

2. Guest: You can invite experts and full-time workers from tourism bureaus, developers, manufacturers, sellers, real estate research institutes and other relevant units, or you can invite leading characters who are experienced in the subjects discussed in the program.

Nine, program production:

In the program preparation stage, collect information around the characteristics, value, development and sales, visit (use) experience of tourism resources (or products), make full use of network resources, and draw up a copy in advance; Contact relevant units and listeners, record interviews and arrange them in the program.

The plan can be supported by tourism bureaus, regional economic committees and other units, who will provide relevant introductions of tourism resources.

If you encounter difficulties in introducing scientific knowledge, you can contact relevant scientific research units.

Regularly carry out audience essay-writing activities and arrange audience to sign up for group tourism activities.

According to the actual situation in Hotan area, contact the production department of news topic for proper implementation? The story of the traveler? Theme planning.

X. Plan slogan:

(1) Title: (TBD)

(2) Hotan treasure hunt prefix words:

? When a rooster sings, the world is white, and ten thousand parties are happy in the sky? Traveling all over the country, Hotan is the most beautiful place.

Mao Zedong's poems? Yu Wei? : Hotan ancient name)

(3) Traveler's stories: Talk about travel stories with a smile, make friends all over the world, and listen to travelers' voices.

(3)? DuDu? Go to the top of the world:

? Take a walk in the east, south, north and west. Are there all the strange things? -Hot! Fun! All in? DuDu? Go to the world!

XI. Program Promotion and Advertising Sources

1, should be pre-publicized in this station, TV station, radio and television newspapers and other media in advance;

2. When conditions are ripe, engage in an essay activity with the theme of "traveling and talking in Hotan" to encourage the audience to participate, obtain the source of the program and expand the popularity of the program.

3. Hold audience friendship meetings and group travel activities in a timely manner to strengthen contact and communication with the audience.

4, contact tourist attractions, property investment sponsorship, advertising. (Charge price to be determined)

Twelve. Planned goal

Strive for brand-name programs to become the best source for listeners to obtain tourism and product information;

It has become an important platform for exchanging external information with the audience.

Thirteen. comment

1. It is suggested that the female host should be fixed and the male host should be arranged flexibly.

Because the work intensity of this program is relatively high (it needs a lot of preparation work and interviews, etc.). ), it is suggested that the host of this program should have an appropriate product bonus.

3. It is suggested to set up relevant Uyghur programs, which can be translated into Uyghur according to Chinese scripts.

As this program is connected with the audience hotline, it is suggested to set up a director.

5. In the choice of the host, it is suggested that the host with cheerful and humorous style should be responsible.

6. It is suggested to give appropriate points to the reporters who participated in the interview of this program.

Model 3 of Program Planning Book: "Take You to China" Tourism Program Planning Scheme

First, the program planning background

With the acceleration of the pace of life in modern society and the tension of life in metropolis, quite a few tourists are full of longing for spiritual relaxation. As a sunrise industry, tourism will flourish. With the development of economy and the improvement of people's living standards, higher requirements are put forward for their own quality of life. Tourism is an important choice to improve people's quality of life. Tourism program resources are inexhaustible, which ensures the sustainability of the program. At present, although some domestic TV stations have set up tourism programs, they are not large in scale and have not yet become a climate. Moreover, there are few variety shows with tourism as the theme. However, we should establish a file focusing on entertainment and leisure, bring the latest tourism consultation, provide tourism service information, and establish a platform to make tourism developers and audience media achieve a win-win situation. At the same time, diversified themes are integrated into the program, which makes the coverage of the program wider and improves the competitiveness of the program with the same type of programs. Create a distinctive brand and create a new atmosphere of tourism festivals.

Second, the program name and positioning

1, program name "Take You to China"

2. Program type: entertainment variety,

3. Program theme: Give full play to entertainment. Enhance interactivity and participation, and enhance the popularity of the program. Provide tourism service information, present a visual feast for the audience from multiple angles and perspectives, serve the public and repay the society.

4. Program positioning: for children, young people and middle-aged and elderly people who like to travel, close to the masses, close to life and close to reality. The program is divided into two parts: outdoor reality show and quiz. Create a happy atmosphere.

5. Program style: entertainment with tourism.

6. Program slogan: Take you to play China, and play with you, me and him.

Third, the specific composition of the program.

1, Section 1 "Super Tour Guide"

In each issue, three participants choose outdoor super tour guides, and the winner can win prizes provided by sponsors. Four guests and four groups of spectators were invited to wear T-shirts of different colors, representing different units. Support their respective guests. Let's watch the game of the three players together. At different stages, some guests guess who can become a super tour guide and can discuss with their supporters behind them. Three contestants are stationed in the tourist area to provide services and help to local tourists. The task is set to be completed within a certain period of time. During this period, the crew will deliberately create minor accidents to test the adaptability of the contestants. Play a spoof program for entertainment. It also publicized the tourist attractions well. Attract more tourists. (If necessary, you can shoot continuously or simultaneously, and use montage editing technology to make the picture more coherent. Finally, the super tour guide judges outdoors. If you guess wrong, the guests in the venue will be punished. Complete this column in a relaxed and pleasant atmosphere.

2. Section 2 "The scenery there is unique"

Invite four couples to the stage to show their talents first. Attract more children, young people, middle-aged people and the elderly. Covered by location reporters, choose a scenic spot every week, let photographers follow the location reporters for interviews, give a more comprehensive introduction to the tourist attractions, and let the audience experience the local customs and culture through TV. Starting from diverse contents and perspectives, we will try our best to show beautiful pictures to the audience, so that the audience can feast their eyes on the TV screen and enjoy the beautiful scenery. At the same time, on-site reporters and presenters participate in relevant interesting questions and answers, so that guests can finish their questions in the form of quick answers and learn new knowledge in happiness. Highlight the entertainment knowledge of the program. In places involving ethnic customs, guests can be invited to learn ethnic dances and songs together, and local games can also be put on the stage for interaction. The host will tell the audience more travel information, travel guides, affordable and convenient food and accommodation information, and many small details of serving the audience, so that everyone can make all preparations before departure. This has also stimulated the development of tourism. The winning family will receive a travel fund. Bring out the enthusiastic audience outside the venue and send beautiful gifts on the spot.

Four. Establishing mechanisms and allocating resources:

Column operation mechanism is the soul of column operation. In the future, the producer system should be implemented in the basic operation system of Show You China, which will be more conducive to clarifying the attributes and use rights of human, financial and material resources. The integration and utilization of mechanism and resources is the key to column planning, which solves the problem of how to do the column and who will do it. Incentive and restraint measures can only be effective if they are systematic and complete. In fact, the analysis, orientation, development and utilization of personnel quality is also an effective way to discover and stimulate the potential of personnel. Its scientific nature determines the health and sustainability of column operation. According to the current broadcast frequency and workload of the program, there are 1 responsible editor, 1 director, 2 cameramen, 1 post-production, 1 location reporter and 2 hosts in the personnel combination. After the producer system is implemented in the future, it is necessary to rely on the income generated by the column to support the entire editorial group and the daily expenses of equipment and vehicles. Linking salary, bonus and welfare with column income has greatly promoted employees' awareness of creating quality products and generating income. Only in this way can we form a virtuous circle and reap the social and economic benefits of the slaughter.

Verb (abbreviation for verb) target audience

The audience of entertainment and leisure columns usually comes from a wide range. Judging from the content composition of the program, the overall style of this program tends to be relaxed, fashionable and entertaining, which is more in line with the appetite of young people. However, because its content grade is more suitable for groups with stable income from the income level, and the interaction with families can stimulate the enthusiasm of children and the elderly. Therefore, the blockade of tourism and entertainment programs has broken the boundary of targeting only young tourists in the past and has penetrated into people of all ages.

The reason why the column defines the audience as people with stable income is because with the development of society, their outlook on life is also changing, and they are also pursuing a healthier and more harmonious life, so they will pay special attention to diet and tourism.

I believe that the above audience positioning can not only ensure the number of audience, but also ensure the quality of audience. Every Saturday night at 20: 30 is divided into periods with high startup time. After watching a series after dinner, my mood still needs to be buffered. This is the time for the family to sit together and chat while watching TV. Therefore, during this time, they need to find a TV program that they think is very suitable for their lives to kill this time. Over time, coupled with the attraction of the program itself, they will form the habit of watching the program and become a regular audience of the program.

Six, operating income column:

At the beginning of the establishment of 1. column, the advertising department of this station can designate an advertising company to act as its agent. After the column has a certain strength (economic and social benefits), the column can bid for the advertising time in the column in the market according to the actual situation.

2. Continue to take the road of joint programs through social forces, so that columns can increase their income and expand their influence.

3. implementation? Personalized columns and high-quality programs? The strategy is not only to do a good job in the program, but also to adjust the column structure and integrate the program resources, so that the limited program time can get as many income-generating resources as possible and attract advertisers' advertising investment. Such as column special broadcast, sponsored broadcast, headline column and time slot advertisement, TV classified advertisement releasing real estate information, quotation of automobile dealers, etc. Increase advertising revenue through brand image of channels and columns. The brand management of columns should have strong innovation ability. The goal of innovation is to form its own style and strengthen its brand image. To work hard on the content, only by constantly improving the quality of the content can the new column become a new brand.

Seven, the host style

1. There is a male and a female host. The male host should be humorous, sunny and handsome, and the female host should be young, lively, beautiful and friendly, forming a unique hosting style. The host should be generous, confident, caring and deeply loved by children and the elderly.

2, the language style is humorous, and the two hosts should be tacit partners, and the language connection is smooth. Use popular and lively language and spoken language that conforms to language habits, and avoid uncommon and complicated vocabulary.

Seven, shooting requirements

1. On-site shooting: In the live broadcast room, use a tripod to shoot, set up multiple cameras in different directions, and appropriately use push, pull and shake lenses. Scene setting should highlight the theme of tourist attractions in this period.

2. It is required that the camera lens must follow the reporter during the location shooting. In the process of shooting scenery, camera lens should be used for shooting, and the picture composition must be rich and full.

When a location reporter goes out to cover a story, the live report must be natural and smooth, and the introduction should be clear. The reporter in front of the camera should strengthen the description of the details of the scene.

Nine, column packaging design

1, title: highlight the logo and characteristics of the column, about 15 seconds.

2. Program promo: It will be broadcasted in our station to show the program features and the host image of "Take You to China" for about 30 seconds.

3. Summary: The format is fixed and connected with the opening picture. The content is a brief reminder of the broadcast content of today's program, with music and explanation.

X. program flow

1. Broadcast time: every Saturday at 20: 30.

2. Program duration: one hour. Including advertising time.

3. Production process: pre-shooting and post-production. The pre-shooting process is mainly completed in the photo studio and outdoors. Post-production is mainly computer processing and other procedures.

4. Broadcast process: publicity title-daily content summary-program content-film ending and next program preview.

XI。 Plan promotion

Through the comprehensive speculation of the subject and object of the column, the promotion of the column is accepted by the audience as quickly and deeply as possible. This mainly includes subject promotion and object promotion. Discipline improvement. We should consciously cultivate and hype the host, reporter, director and column itself. Through the publicity of film and television and print media, the visibility of the column will be increased and a satisfactory platform will be established. You can also do public welfare activities and audience interaction activities in the name of columns. Object promotion. Is to vividly reflect the theme of the program. Consciously refine the hype information of the program content, so that the program content forms a social hotspot and hot topic.

Life is colorful, and the column "Take You to China" is also devoted to meeting people's entertainment needs and serving the development of society. Take You to China will be delivered with its warm and thoughtful service and colorful content, and a good interactive relationship will be established with the audience, so that the audience friends can not only enjoy it visually, but also learn a lot of relevant knowledge from it, making people's lives not only lively, but also wonderful.

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