Summary of the work of the planning department in the first half of the year

Sample summary of the work of the planning department in the first half of the year

Planning departments mainly exist in community organizations and enterprises. Also known as "Comprehensive Planning Department", "Event Planning Department", "Market Planning Department", etc. Below I have compiled a sample summary of the work of the planning department in the first half of the year for everyone, welcome to read!

Sample summary of the work of the planning department in the first half of the year 1

The flipping of the calendar is accompanied by the ringing of the end of the year. 20XX is about to usher in, and a new work chapter will continue to be written again in the new year. The end of the 20XX schedule is like the sound of the waves, calling for the passion for work to be as fierce as the waves, the mind should be broader than the sea, the spirit of embracing all rivers, and the pace of continuous progress should be like the spring breeze blowing and burning again and again. Endless spirit, climb the peak of life, show your abilities and talents to the world; self-innovate, break the rules, let the concept of planning lead the commercial real estate in the south, let the company's projects take the lead, and become the leader of commercial real estate! You must hold high the benchmark Summarizing experience, looking forward to the coming year, and updating the historical records of performance books will be the top tasks in the new year.

Looking back on the journey we have gone through in 20XX, I feel a lot of emotion. The transfer from financial work to the planning team made me understand that the ocean of knowledge is a bottomless abyss and the truth of endless learning; the extension of time span is accompanied by the improvement of the level of planning awareness. Looking back on a year's work experience, there are high points in business and areas that need improvement professionally.

In 20XX, the main performance of planning work is: making full use of existing resources and project advantages, creating a marketing atmosphere for the Olympic Sports Center project, and integrating resources from southern and surrounding cities. The following is my personal brief summary of the planning work status Review and summarize the following aspects:

1. Completion of planning work in 20XX:

(1) Completion of early project planning;

1. 1 In February, we completed the financial statistics and report statistics of the New Century Shopping Center and the Olympic Sports Center, assisted in the handling of the New Century housing handover and the layout of the housing fair exhibition hall, participated in event promotions, and made innovative suggestions, as well as daily vehicle maintenance and transportation, and picking up and dropping off colleagues for work. Completed work such as management and maintenance of company facilities and equipment.

In February and March, the focus of work shifted to project planning, completing the innovative design of the company's corporate LOGO, the completion of the corporate culture brochure plan and participating in the design and creation, as well as daily vehicle maintenance and transportation, and picking up and dropping off colleagues for errands. Waiting for work.

In March and April, we completed the design and modification of the corporate culture brochure, assisted in the demolition of the sales department of the New Century Shopping Center, arranged the temporary Olympic Sports Center sales department site, and assisted in completing the installation of the sales department in major towns in the south. The creation of banners, sales promotions, and inquiry for sky roses, as well as daily vehicle maintenance, picking up and dropping off colleagues for errands, and outdoor advertising inspections were completed.

In April and May, we assisted in the installation of the Renren Farmhouse billboard and the Olympic Sports Center signboard, as well as the advertising design of the billboard, the Olympic Sports Center Open Day activity plan, and the Olympic Sports Center Gymnastics Team Implementation methods, the design of advertisements for Olympic Sports Center sales, New Century Shopping Mall investment promotion, and the cutting of aerobics videos, assisting the completion of matters related to the Olympic Sports Center owner’s experience trip to the world of flowers, as well as daily vehicle maintenance and transportation, and picking up and dropping off colleagues when going out Services, outdoor advertising inspections and other tasks were completed.

In May and June, we completed the design of the Olympic Sports Center fence and knife flag advertisements and the inquiry for cameras, Olympic Sports Center surveillance, and projection hall facilities and equipment, and assisted in the modification of 3D high-definition promotional videos, knife flags, The sales department of the Olympic Sports Center finalized the installation location and installation plan of the closed-circuit surveillance system, as well as daily vehicle maintenance, picking up and dropping off colleagues for errands, and outdoor advertising inspections.

In June and July, we assisted in the production and installation of knife flags, blister characters, fence advertisements, and trail flag advertisements for the Olympic Sports Center, as well as the design of advertisements, sales control forms, tables and chairs in the Olympic Sports Center Sales Department. , sofas, curtains and other layouts, the production and installation of audio and video equipment in the screening room, closed-circuit surveillance, etc., as well as assisting the engineering department in the decoration and sales department and daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, etc.

In July and August, assisted in the rental and placement of potted plants in the sales department of the Olympic Sports Center, the relocation of sales telephones, the installation of broadband, the pre-opening promotion plan, the design of required advertisements and the opening day Preparation, arrangement, planning, layout of required materials and related matters such as organizing the day's activities, as well as completing the advertising design of the group's magazine advertisements, the production and replacement of LED programs and daily vehicle maintenance, picking up and sending colleagues out for errands, outdoor advertising inspections, etc. The job is done.

The work in August and September assisted in completing the promotion plan of the International Fishing Festival and Teachers’ Day, the design of DM orders required for the Fishing Festival, the design and installation of on-site advertising, the disassembly and assembly of knife flags, the transfer of trail flags, and the quality products. The installation of advertising space in the room is waiting for related matters, as well as the production and replacement of LED programs, daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, and participating in aerobics and other tasks.

In September and October, we assisted in the design and modification of the advertising for the packaging plan of the Olympic Sports Center Sales Department, the inquiry of cartoon characters and other related matters, as well as the production and replacement of LED programs and daily vehicle maintenance Maintenance, picking up and dropping off colleagues for errands, outdoor advertising inspections, participating in aerobics and other tasks are completed.

The work in October and November assisted in completing the overall effect modification of the sales facade of the Olympic Sports Center, on-site advertising packaging, Santa Claus isolation belt inquiry, investment DM order design modification, and floor-to-ceiling billboard advertising innovative design on-site Installation, the sales department's happy holiday packaging plan on Christmas Eve and other related matters, as well as LED maintenance, program production, replacement and daily vehicle maintenance, picking up colleagues when going out for errands, outdoor advertising inspections, participating in aerobics, and approval of knife flag procedures , handling the completion of emergency team Internet strategy and other work.

In November and December, we completed the final revision and production of the investment DM form for the Olympic Sports Center, and designed the advertising design on the 6th floor of the New Century Shopping Center. Assisted in completing the disassembly and assembly of blister characters in the sales department of the Olympic Sports Center, the inquiry of foam characters such as Happy Holidays, the construction of advertising fences at the entrance to the wonderful Olympic Sports Night City, advertising installation, and Christmas packaging in the sales department, etc. As well as the production and replacement of LED programs and daily vehicle maintenance, transporting colleagues out for errands, outdoor advertising inspections, participating in aerobics, approving knife flag procedures, and handling the Internet strategies of the emergency team.

2. Shortcomings in the work:

Due to the incomplete work, the following shortcomings still exist in the work in 20XX:

1. Daily work There is a lack of communication with other colleagues at work, and the work is not carried out sufficiently;

2. The awareness of innovation is not deep enough and has not reached the height required by the company

3. The professional knowledge of the position is not sufficient Need to be improved.

2. The main work direction of the 20XX year planning:

In view of the shortcomings in the work in 20XX, in order to better complete the work in 20XX, we will focus on the following: Aspects:

1. Improve the compilation of the southern real estate market database, establish and improve the Olympic Sports Center Project Marketing Database, and further analyze commercial real estate projects, projects under construction and operations in the same industry in counties, cities and even across the country. Understand the project and establish and improve the market project database.

2. Continue the integrated marketing and promotion plan for all projects of the Olympic Sports Center, complete the planning, packaging, collection, summary and other work of the project; promote the planning plan being prepared, Do a good job in preparations for the real estate fair, the opening of Beautiful Olympic Sports City, and promotion event marketing and other related work.

3. Combined with company planning, organize relevant personnel to study and formulate planning work plans, effectively integrate relevant advantageous resources, and form a joint force for external planning work.

4. Establish and improve the planning management system, implement the planning work system, give full play to the role of the planning department, integrate work resources, and improve planning business capabilities.

5. Continue to assist the sales department to adjust the marketing plan according to market dynamics, make full use of all platforms, carefully screen, do docking and negotiation work for project marketing in advance, and expand the external publicity impact of the Olympic Sports Center project , improve the company's image and improve marketing effectiveness.

6. Have a deeper understanding of the company’s development history and corporate culture, so that you can better integrate into the company family;

7. Strengthen communication with colleagues to facilitate Work more efficiently.

8. Adhere to principles, implement systems, and perform job responsibilities;

9. Do a good job of confidentiality and never leak any company confidential information.

10. Assist other departments in their work, achieve division of labor regardless of family, implement personal responsibility system, and work style of uniting and progressing together.

11. It is necessary to do a good job in pre-announcement evaluation of advertising, to deal with the cruel fact that advertising burns money, and to achieve maximum results with a small amount of advertising investment.

Based on the above summary and the work arrangements for 2013, as a planner and executor, I must give full play to my personal functions and work hard to learn professional knowledge so that I can improve faster, be stronger, and stand higher. Go further and do better; and do a good job in organization, coordination, planning, supervision, etc. When the real estate market is in a weak state, develop effective marketing strategies, gradually improve the promotion work in an orderly manner, and increase the visibility of the project , credibility, to achieve the purpose of hot sales.

Gradually establish new customer groups through "integrated marketing, improve quality content, and increase credibility", thereby increasing the share of the southern real estate market. Example 2 of the work summary of the planning department in the first half of the year

1. Corporate culture and brand building:

1. The creation, refinement and development of corporate culture;

Enterprise Culture is the core driving force of enterprise development and a new type of productivity. It injects new vitality into the enterprise. It allows every employee in the company to deeply understand the development goals and spirit of the enterprise. Corporate culture is everywhere Come and be strict with yourself. It has laid a solid foundation for the company's leap-forward development.

2. Website development and construction and special topic planning and production;

The information age has arrived, and the tentacles of the Internet have already covered every corner of the world. Website development and construction is our responsibility. The company's external publicity window on the Internet is one of the most convenient channels for the world to learn about our company. The successful development and construction of the website makes our company stand out in the same industry. The planning and production of online special editions and special topics demonstrate our company's corporate spirit, culture and brand image from many aspects.

3. Produce slogans for administrative buildings and production bases to promote cultural images;

An enterprise’s slogan is not just a simple sentence, it conveys the company’s philosophy through slogans, which can Cultivate employees' work enthusiasm and enthusiasm, and improve safety awareness. Convey the corporate spirit to employees and visiting customers from another aspect.

4. Organize and plan company group activities and social activities;

Plan and organize various activities to enrich employees’ spare time cultural life and enhance employees’ teamwork and cooperation capabilities. Enhance the company's visibility and reputation in society.

5. Design and production of corporate external promotional materials;

Design and produce a series of external promotional materials such as corporate albums, handbags, and product technical manuals. Promotional materials are the most direct way of communication in a company's external image display. The systematic design of promotional materials can visualize, image, and feel the company's inner temperament and market positioning.

2. Application and promotion in the field of e-commerce:

Register online shops on e-commerce, machinery and equipment, ceramics, chemicals, food and other industry platforms, and publish soft news information and promotion The company's products have rapidly increased the number of visits and PR value of the company's website; combined with the company's products, the keywords of "microwave drying equipment", "ceramic drying equipment", "industrial microwave equipment", "powder microwave drying equipment" and other related products are optimized , currently 80% of the intended customers have searched for our company’s information through such keywords and proactively contacted our company to purchase our equipment.

3. Development and construction of enterprise network office management system:

With the rapid development of enterprises and the rapid expansion of company scale, enterprises are facing more challenges. Only by accelerating modernization The pace of information technology development and construction can make the rapid development of enterprises smoother. After the program development of the "Enterprise Network Office Management System" is completed, the company's modern office management model will be further improved, work efficiency will be improved, and corporate costs will be reduced. At present, the system has completed the construction of the general framework of the database.

According to the current situation of the enterprise, the work plan and goals for 2010 are specially formulated:

1. Accelerate the development progress of the "Enterprise Network Office Management System" and put it into practical use as soon as possible. Solve current problems in warehouse management. Take the modern information management of enterprises to a higher level.

2. Develop and construct a microwave industry portal, and use the portal as a credible platform to increase efforts to promote company product information and promote corporate culture.

3. Create an internal corporate journal. The internal journal is a synchronous record of the development of the company. Through the corporate internal journal, you can see the development process of each stage of the company. When accumulated, the footprints of the company's growth will be vividly visible. The purpose is to inherit the corporate culture, build a platform for employees and managers to communicate their voices, and penetrate and unite people's hearts with a kind of cultural tension.

Fourth, establish an e-commerce center and use online e-commerce to reduce corporate sales costs and improve product competitiveness. Under the e-commerce approach, the company's business opportunities will be effectively expanded, and the company's product information will be delivered to demand groups through professional promotion planning. The use of e-commerce can conduct business negotiations with customers, greatly reducing the time and expenses of personnel traveling, and eliminating many intermediate links, increasing the direct sales rate of products, reducing operating costs, and broadening marketing channels.

5. Hold company group activities and social activities, create news events, enhance the company's influence in society, and enhance the centripetal force of company employees.

2010 will be another leap year for the company! In this new year, I hope that under the care and guidance of the leaders and the active coordination and cooperation of various departments, we can do a better job! Fully carry forward The spirit of corporate ownership and joint efforts for the company's new round of glorious development. Example 3 of the work summary of the planning department in the first half of the year

I have been working for nearly a year. Time urges me to bid farewell to XX, and my vision inspires me to create a new high in my career in XX. In order to better complete the work, sum up experience, use strengths and avoid weaknesses, the work situation in XX is now summarized. 1. Work report Since starting work on April 1, XX, I have completed my work seriously, studied hard, thought positively, and gradually improved my work ability. With the vigorous development of Hongjian Real Estate, especially when it won the "xxxxxxxx" in XX, the planning department where I work is particularly important as the company's publicity department. Every piece of information and every sentence in external publicity represents the company's image. Therefore, in actual work, I always strictly demand myself and be cautious.

In addition, the speed of the train depends on the headband. Since I have just joined the work, there are many deficiencies in both business ability and thinking. In these aspects, I have received correct guidance and help from company leaders and department leaders, which has improved my work ability, clear direction, and correct attitude. Thus, a good foundation was laid for my development.

XX is the first year that I really started working. Everyone has different understandings and feelings about work or career, and I am the same. For me, I usually grasp my thoughts from two angles.

The first is mentality. To paraphrase Milu’s words, “Attitude determines everything.” Only with the right attitude can we use the right methods, find the right direction, and achieve the right results. Specifically, my attitude towards work is to choose what I love and then do my best for what I love. I have always believed that work should not be a task or a burden, but should be a kind of fun and enjoyment. Only if you become interested in it and fall in love with it completely can you fully appreciate the happiness in it. I believe that I will find the joy of my work in the hard exploration and discovery of this business, and only then can I do my best for it without reservation. It can be said that only if you know how to enjoy your work can you know how to succeed, and you must not force yourself during this period.

Secondly, there is the issue of ability, which can be divided into professional ability and basic ability. I can use a simple example to illustrate my understanding of this issue: for a camel, its professional abilities determine its ability to survive in the desert environment, while its basic abilities include adaptability, endurance, natural alertness, etc. , determines how long it can survive in the desert environment. Specific to people, professional ability determines your suitability for a certain job. Basic abilities, including self-confidence, collaboration ability, ability to take responsibility, adventurous spirit, and development potential, etc., will directly determine the vitality of the job. A person who is successful in career must be a person who can coordinate the development and operation of the two abilities well.

In XX, I will devote myself to work with a new mental state, study hard, and improve my work and business capabilities. Actively respond to the company's measures to strengthen management and abide by the company's rules and regulations.

Main activities and achievements

1. In April XX, prepare for and participate in the Shanghai Real Estate Exhibition. The main work is the preparation of publicity materials and the collection and archiving of on-site materials.

2. In May XX, prepare the collection of data for the company’s internal magazine "xxx" and the collection of hotel apartment data.

3. In June of XX, I returned to school for a month and inspected the xxx property market. Such as: Xinghai National Treasure, Century Classic, Classic Life, Yipin Xinghai, Hongfu Business Hotel (ownership type), Chenxi Holiday Hotel, Mingshi International (loft apartment), etc.

4. In July XX, the second issue of "xxxx" was finalized and printed in cooperation with the printing factory. Write a series of government reports such as "xxxx Project Description" and "xxxxxx Demonstration Zone Feasibility Report".

5. August XX, xxxxxxxxxxxx.

6. In September XX, the website text revision work was completed and the message board function was restarted.

7. In October XX, xxxx commercial real estate inspection.

8. In November of XX, make a New Year’s calendar for XX. Cooperate with the external cooperation department to edit and design "xxxxx".

9. In December XX, we inspected the xxx real estate market, mainly large-scale properties, to prepare for the positioning and sales of xxx. The third issue of "xxxx" was published, and the "xxxxx Club" VIP membership card was produced. ;