Framework of corporate culture strategy formulation

1. Establish a correct strategic thinking of corporate culture?

Because corporate culture embodies the values and spiritual concepts of the enterprise, it has strong cohesion, centripetal force and endurance for the employees of the enterprise, and has intangible functions of guidance, cohesion and restraint. Therefore, the correct, healthy and progressive strategic thinking of corporate culture plays an important guiding role in creating excellent corporate culture. Especially for Chinese enterprises, carrying forward the spirit of the times, inspiring national consciousness, embodying the idea that workers are masters of their own affairs, and adhering to the value standard of collectivism will be the main theme of China's corporate culture strategic thinking. ?

2. Determine the strategic model of corporate culture?

Due to the different environments faced by enterprises, the different stages of enterprise development and the uneven cultural quality of enterprise employees, the strategic models of enterprise culture also have their own advantages. Generally speaking, corporate culture strategic models include the following:

Leading, go all out to pursue the advanced nature and leadership of corporate culture, such as the strategic model of preemption, innovation and adventure; ?

Exploratory, dare to explore, dare to innovate, dare to be unique and different; ?

Steady, step by step according to your own operating rules, slowly and steadily; ?

Follow-up, not to implement corporate culture strategy first, but to imitate or improve immediately when there is successful experience; ?

Inertia, pursuing conservatism, not taking risks and being content with the status quo; ?

Diversification, there is no fixed strategic model, adhere to the attitude of seeking truth from facts, or develop in an all-round way, or let it develop, whichever model is useful. ? 3. Divide the strategic stages of corporate culture?

Because the development of different enterprises is unbalanced, the process of corporate culture comes first, that is, the development of the same enterprise has different stages, and the implementation process of corporate culture strategy is fast and slow, so we should carefully analyze the strategic stages of our own enterprises in a realistic way to facilitate the sustainable development of corporate culture strategy. Generally speaking, the strategic stages of corporate culture include:

Initial stage; ?

Ascending stage; ?

Mature stage; ?

Recession stage; ?

The stage of change. ? 4. Make a strategic plan for corporate culture?

In order to achieve the goal of corporate culture strategy, we should make a scientific, optimal and satisfactory corporate culture strategic plan on the basis of analyzing and predicting the internal and external conditions of enterprises. According to the different priorities of enterprises in different periods, the formulation of plans can be divided into overall strategic plans and split strategies of departments, units and subordinates, or overall domain strategies and local domain strategies. When making a plan, we should implement the feasibility standard, not only grasp whether the plan is mature, but also pay attention to whether the plan can work in practice, and at the same time take into account the necessary emergency plan. Finally, through a certain evaluation scheme, the ideal best scheme or ideal comprehensive scheme is selected. ?

5. Clarify the strategic focus of corporate culture?

The so-called strategic focus of corporate culture refers to those aspects, links and parts that play a key role in achieving strategic goals, have development advantages or are weak in their own development and need to be strengthened. For different enterprises, the strategic emphasis is different, some focus on cultivating enterprise spirit, enterprise consciousness and enterprise ethics, some focus on shaping enterprise image and standardizing enterprise system, some focus on establishing factory style, correcting enterprise style and improving quality of enterprise, and so on. Therefore, grasping the strategic focus will not only help the key breakthrough of corporate culture strategy, but also find the key to the revitalization of enterprises. ?

6. Choose an effective corporate culture strategy?

Corporate culture strategy is an important measure, means and skill to realize strategic guiding ideology and strategic objectives. Enterprises should choose unique and novel strategic strategies according to different situations of strategic environment in order to achieve strategic objectives and implement strategic actions. Generally speaking, the principles of corporate culture strategy include:

Targeted, it must be aimed at the needs of realizing strategic guiding ideology and strategic objectives; ?

Flexibility, adapting to the changing characteristics of internal and external environment; ?

Appropriateness, we should pay attention to practical results, but we should not be overly innovative, exaggerated or rigid in form; ?

Diversity, various strategies and skills are matched and organically combined to seek the best cooperation and overall advantages.