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Which country is Coca-Cola a brand?
Coca-Cola is an American brand.
Coca-Cola was invented by American pharmacist John Pemberton on May 8, 1886. It was initially used as a medicine and later became a popular drink.
Coca-Cola is currently one of the world's largest beverage manufacturers, headquartered in Atlanta, USA. Its products include Coca-Cola, Sprite, Fanta, 7-Up, Yee Spring and other brands, and are sold in more than 200 countries around the world. and region.
Although Coca-Cola is an American brand, it is produced in China. Coke syrup is imported by air. The bottling factory purifies the local tap water to make the water have a consistent taste, and then adds aeration and blending to ensure that the Coke you drink has the same taste everywhere.
Coca-Cola’s brand culture
The establishment of Coca-Cola’s brand culture begins with its brand concept. Coca-Cola's brand concept is "Drink Coca-Cola when you are happy." This concept is not only an advertising slogan, but also the core of Coca-Cola's brand culture. This concept reflects Coca-Cola’s pursuit of a pleasant consumer experience, which is also the value that the Coca-Cola brand has always adhered to.
Through this brand concept, Coca-Cola has established a positive brand image. After years of development, this image has been deeply rooted in the hearts of consumers and has become the cornerstone of Coca-Cola's brand culture.
Reference for the above content: Baidu Encyclopedia-Coca-Cola
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