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New semester promotional activity planning plan
In order to ensure that things or work are carried out in an orderly and effective manner, it is often necessary to formulate a plan in advance based on the specific situation. The plan is a type of planning document. How should the plan be formulated? The following is a new semester promotional activity planning plan that I have collected and compiled. Welcome to read and collect. New Semester Promotional Activities Planning Plan 1
1. New Year, new atmosphere, many New Year’s Day gifts
2. Purpose of the event
Through this event, with the help of promotional activities On the basis of improving the overall sales department, it will comprehensively enhance the overall corporate image of the campus supermarket and enhance the company's brand awareness and reputation.
1. Comprehensively increase the overall sales of the supermarket.
2. Improve the overall external image of the supermarket.
3. Improve the enthusiasm and sense of responsibility of supermarket employees.
4. Create a rich, elegant and comfortable shopping environment through the displays inside the store.
5. Through promotional activities, achieve the purpose of promoting the supermarket and promoting sales.
6. Through activities, we can increase the popularity of the supermarket, improve the reputation of the campus supermarket in the school, and further enhance the overall influence of the campus supermarket in the school.
3. Activity time
January 1, 20xx - January 3, 20xx
4. Activity theme
< p>Colorful Winter Happy Shopping New Year's Gift5. Activity Location
School Cultural Square on the first floor of the campus supermarket 6. Activity format Song and dance performance + special offer + limited time sale + big draw 7. Activity content Activity 1: Song and dance performance to capture students’ curiosity and join in the fun. The campus supermarket will hold a song and dance performance in the cultural square, and members of the school dance team will be invited to perform live.
1. Three promotional booths will be set up at the event site
2. Those who purchase more than 15 yuan now will receive coupons with sales receipts and have the opportunity to win exquisite prizes. The prizes are: 1 first prize: 1 first prize: a pair of table tennis rackets worth 98 yuan; 2 second prizes: a pair of table tennis rackets worth 59 yuan; 3 third prizes: a badminton racket worth 48 yuan Sub-activity 2: What can you do with one dollar to quickly buy hurricane supermarket products? One dollar = what? One dollar = Coke juice milk tea 40G cob potato chips, etc.
Activity rules
1. One time You can participate in the "Quick Purchase of Supermarket Products" activity by purchasing goods worth 16 yuan. 2. Go to the "Special Sale Counter" to buy one-yuan special products with your shopping receipt of the day. The daily limit is 30.
3. Please queue up to purchase products from the sale. Each shopping ticket is limited to one product.
4. All shopping receipts for participating activities are single shopping receipts for the day, and are invalid the next day, and the receipts cannot be accumulated. 5. The supermarket reserves the right to interpret this activity. Activity 3: During the promotion period, the supermarket will reduce the price of some sensitive best-selling products to attract students and introduce students to the supermarket to increase sales.
Product promotion price change table
Product name, specifications, unit quantity, original selling price, promotional price difference
Milk 120ML box 303.503.200.30
Pepsi-Cola 355ML can 3032.50.50
Orange 480ML bottle 3032.800.20
Xiao Taiping Shuda Biscuit 80G package 102.802.500.30
Rubber notebook 120 pages 203.502.501.00
Crest Salt White Toothpaste 90G Bar 204.003.500.50
Activity 4: Passionate New Year’s Day Gifts Continuous Promotion During the event, if you purchase more than 15 yuan in the student supermarket, you can go to the activity area Poke a balloon and there will be a lottery ticket inside the balloon. If you spend 30 yuan or more, you can tie two, and so on. A single small ticket is limited to 3. Small tickets cannot be accumulated. The lottery tickets are instant, and the winning rate is 100%, and the prizes are real.
First Prize: 2 people will receive the 12 Constellation Unified Milk Tea Gift Pack. Second Prize: 4 people will receive the stationery gift pack worth 12 yuan. Third Prize: 6 people will receive the prize of washing gift pack worth 10 yuan. Fourth Prize: 12 The first prize is a food gift package worth 4 yuan. The fifth prize is: 50 prizes are snacks worth 0.5 yuan. Operation instructions: Decide an area in the empty space at the entrance of the supermarket and place balloons of various colors in it. Put the small ticket into the balloon and use the ticket to claim the prize. 8. Media Promotion 1. Environmental layout: Hang colorful ribbons on the ceiling of the supermarket and hang promotional boards at the entrance and exit to highlight the theme of the event. 1. The propaganda media will broadcast advertisements on the school radio station from time to time. The content is A, the campus supermarket has special offers and big discounts, and there is a one-yuan rush event. The quantity is limited. B. Campus Supermarket
The city will hold a happy New Year’s Day event in the Cultural Square on January 1st. There will be a mysterious performance. I hope students will join in the fun. 2. POP posters A. Make special offer posters B. Make small promotional cards C. Make banners 9. The event sponsorship and purchasing department must be responsible for contacting suppliers to negotiate the price and supply requirements of promotional products from the date of plan approval. Strive for title sponsorship from suppliers and provide equipment and manpower required for some activities to achieve a win-win situation.
6. Activity funds
7. Activity requirements
8. Estimated results
1. Attract students through interactive performances by guests, Coupled with special sales, it is expected that 300-500 yuan of product sales can be completed on-site.
2. The entire promotion will last for 3 days. It is expected that the sales of goods will be 3,000-4,000 yuan, and the net profit is expected to be 400-600 yuan.
3. Through this activity, the popularity of the campus supermarket has been broadened, the reputation of the campus supermarket in the school has been improved, the share of the campus supermarket in the school consumer market has been increased, and the foundation for the sustainable operation of the supermarket's brand has been laid. New semester promotion activity planning plan 2
1. Purpose of the activity
1. Take the "new semester" as an opportunity to further promote the overall image of the campus supermarket and improve the campus supermarket's reputation in the minds of students credibility and reputation;
2. Use the "new semester" to stimulate consumer groups, attract target consumer groups and potential consumer groups, maximize sales, and achieve Growth in sales performance.
2. Target audience
All college students and residents of surrounding communities
3. Time and place of the event
Time: 20xx March 1st - March 10th, 20xx
Location: In the campus supermarket
IV. Activity theme
“Enjoy ultra-low prices, new products
5. Activity methods
1. During the activity, the first 100 customers who go to the supermarket every 3 days will receive a bottle of Master Kong drink, and the one-time consumption of 58 If you spend 78 yuan, you can get a free hand cream; if you spend 78 yuan, you can get a compact cup for free; if you spend 98 yuan, you can get a high-end mouse; if you spend 108 yuan, you can participate in the "Shopping Lucky Draw" for free: Special Prize: Digital SLR Camera (1 first prize: a supermarket shopping card worth 500 yuan (3 winners); second prize: a large plush toy worth 200 yuan (5 winners); third prize: a high-end towel (20 winners).
2. Price promotion. During the event, daily necessities will be discounted at 30%, and food items will be discounted at 20%.
3. Limited-time purchase, branded cosmetics and pajamas will be sold as limited-time promotional products on March 3rd and 4th.
4. Limited purchase, unpack the paper towels and laundry detergent as limited purchase products. Since the price is low, each person is limited to 2 items.
6. Advertising cooperation methods
1. Hang a large banner at the event site to highlight the theme of the event, and set up an event consultation desk;
2. Arrangement Staff posted posters about supermarket promotions on campus display boards and in dormitories;
3. Arrange staff to distribute leaflets on the students’ way to and from get out of class;
4. Place promotional advertisements in school journals or newspapers
7. Preparation
Personnel arrangement:
(1) Arrange a sufficient number of service personnel, and Wear a work card or ribbon to facilitate identification and guidance of services;
(2) There must be a certain number of order maintenance personnel on site;
(3) On-site consultants and sales staff are both It is necessary to have a clear division of labor and to cooperate with each other;
(4) Emergency personnel (generally responsible for the leadership, if there is interference from government functional departments, etc., they should be dealt with in a timely manner).
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