What are the lucky symbols of Le Xiaoxing?

China's sports lottery concentrates and visualizes the image of "public welfare, public trust, health, optimism and enterprising" and creates the mascot sports lottery "Le Xiaoxing". Since its birth, "Le Xiaoxing" has frequently appeared in various online and offline public welfare activities of sports lottery, rallying strength for public welfare.

Le Xiaoxing was born on June 10, 2020. From the literal meaning of the name, the word "Le" embodies the characteristics that "Le Xiaoxing" is a good energy polymer; The word "star" also reflects the visual image of the sports lottery brand logo. The five colors on the head of "Le Xiaoxing" are derived from the five colors of the sports lottery brand logo, and are endowed with the meaning of representing the connotation of the sports lottery brand. Black stands for responsibility, red stands for public welfare, green stands for optimism, yellow stands for luck, and blue stands for enterprising.

Since its debut, "Le Xiaoxing" has gained high exposure in various sports lottery brand activities in Heilongjiang Province. Through interaction and communication, it provides the public with a richer and more diverse sports lottery brand experience and a more sunny public awareness.

On June 24th, 2020, 10 "Le Xiaoxing" made its debut in the "Sports Lottery Carnival" held in Daqing. Subsequently, in Jiamusi, Harbin, Suihua, Daqing and Qiqihar, the protagonist of this kind of public welfare sprout can be seen everywhere. Exhibition boards, pillows, cups and dolls ... condensed and vividly displayed the characteristics of sports lottery "public health and optimism" at the event site. While gathering public welfare forces, there are countless circles.

Physical stores have also become one of the carriers for Le Xiaoxing to participate in offline lottery activities. On June 8, 2020 165438+ 10/kloc-0, Heilongjiang Sports Lottery Wisdom Image Store appeared in Harbin. "Le Xiaoxing" allows lottery buyers to experience new experiences and services such as artificial intelligence, self-help lottery selling, somatosensory games and projection interaction, which increases the interest and interactivity.

20211/from October to February, "Le Xiaoxing" came with the surprise of 7 Xing Cai and the ticket will be issued soon, and launched the activity of "Sports Lottery New Spring, Le Xiaoxing Send Cowards". The image of "Le Xiaoxing" has blossomed everywhere in the atmosphere building, product marketing and landing promotion activities throughout the province, and appeared in various public media. At the same time, the three zodiac signs of the Year of the Ox, namely, the activities of benefiting the people independently in the province, were also launched, so that people can feel the sports lottery public welfare more richly.

On June 29th, 2020, Ms. Ji (changed surname), winner of the 20th107 grand prize of/kloc-0 lottery, wore a hat with the pattern of "Le Xiaoxing" when receiving the prize at the Provincial Sports Lottery Center. This is a new element in the process of sports lottery redemption. Through "Le Xiaoxing", the public welfare spirit of sports lottery can be visualized, so that lottery buyers can have a more intuitive feeling about public welfare sports lottery.

Le Xiaoxing also launched a series of derivatives such as Lok Fu bag, Le Xiaoxing exquisite doll and Le Xiaoxing canvas bag, which added strength to the revival of public welfare sports lottery.