Introduction to Daphneel

Jinhuo Hongtu Jinhuo Group is an aircraft carrier in the beauty industry. Since the establishment of the company in 1983, under the leadership of Chairman Mr. Du Haijun, in line with the corporate philosophy of "never success, always the starting point", the company has steadily built itself into a company integrating scientific research, production, sales, training, A multi-dimensional compound strength enterprise integrating services. The group has jurisdiction over Shanghai Biyoulan Daily Chemical Co., Ltd., Shanghai Tianyan Cosmetics Co., Ltd., Shanghai Haitao Enterprise Management Consulting Co., Ltd., Inner Mongolia Jingmao Cosmetics Co., Ltd., Inner Mongolia Hailan Cosmetics Co., Ltd., and Daphnel Five Elements Health International. Beauty institutions, Shimei Shige Qilun Energy Beauty and Health Center (formerly known as Jiao), etc. It has more than 30 holding companies, more than 3,000 professional beauty chain stores, and a team of more than 20,000 full-time beauticians across the country, forming an advantageous network resource.

In the past twenty-seven years, Jinhuo Group has adhered to its deep accumulation in the industry and created a set of mature, established and successful business templates, creating more than 3,000 store chains nationwide. industry myth! It deserves to be an aircraft carrier in the beauty and cosmetics industry!

In the past 27 years, 140 million yuan has been invested to build the Shanghai Biolan production base with world-class R&D and production equipment in Qingpu Industrial Park, Shanghai. Covering an area of ??more than 30,000 square meters, it has world-class equipment and has passed the large-scale production certified by ISO9001, the highest international quality standard.

Chronicles of Golden Fire

l Casting golden keys to breed golden fire

In 1983, Jinhuo Trading Company was established in Hohhot. This is Jinhuo of the beginning.

In 1989, Chairman Du Haijun, who was only 26 years old, established Jinhuo Industrial (Group) Co., Ltd. as an agent to sell famous and premium products and health care products; ten years later

In 1999, a miracle happened. Hongmao Liquor, represented by Jinhuo Group, was not only sold at home and abroad, but also topped the industry myth of annual sales of one billion. Chairman Du Haijun also deservedly became a benchmark in the health care products industry! This has laid a solid financial foundation for Jinhuo Group's future development, and also created a courageous and fearless humanistic spirit for the entire group to face difficulties!

lStep into the golden palace and witness the prairie fire

In 1999, the group entered the field of beauty and cosmetics.

In January 2000, Jinhuo Group invested RMB 20 million to purchase an entire office building in the Beijing China Merchants Building in the most prosperous business district in Beijing.

In 2002, the group invested 140 million yuan to build Biolan Daily Chemical Co., Ltd. in Shanghai. Biolan means "beautiful pastoral". This is the most advanced garden-style cosmetics production base in China. , covering an area of ??more than 30,000 square meters, consists of 9 departments. At the same time, it has introduced world-class production equipment from the United States and Japan, introduced high-quality cosmetic raw materials from France, the United States and other places, equipped six modern production lines, and designed annual production capacity 20 million bottles/piece, with an annual production value of RMB 3 billion. The group has joined forces with a number of international R&D institutions and over three years, it has successively launched more than 500 professional beauty products with independent intellectual property rights and obtained ISO-9001 quality system certification. , Jinhuo’s quality system has reached international standards!

In 2006, the company began to make great strides in building a multi-brand road. After years of cultivation, it has expanded to more than 3,000 store chains, forming a huge system with sales of more than 700 million yuan, 800,000 VIP members, more than 20,000 front-line employees, more than 600 lecturers, and more than 300 management teams. Jinhuo has been Colleagues in the industry call it "a true expert in whole-store output."

In 2010, the group invested huge sums of money to enter the field of daily chemicals. Jinhuo Group joined forces with the world-renowned cosmetics advertising company Publicis of France to jointly create the group's strong daily chemical brand Shimeishige. The stunning appearance.

lImagine the golden harvest vision is in full swing

In 2010, Chairman Du Haijun proposed the exciting "6091" project.

Introduction to the Chairman

Du Haijun, native of Hebei Province, serves as a member of the 8th and 9th Committee of the Inner Mongolia CPPCC, Vice President of the Beauty and Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce, Inner Mongolia Vice president of the Autonomous Region Entrepreneurs Association, vice president of the Inner Mongolia Autonomous Region Young Entrepreneurs Association, executive director of the Inner Mongolia Guangcai Business Promotion Association, standing committee member and vice president of the Hohhot Federation of Industrial and Commercial Enterprises, and member of the International Public Relations Association.

l In March 2010, the "Golden Fire Love Foundation" was established to support disadvantaged groups in society.

l In 2009, the group entered the beauty and cosmetics daily chemical line. After long-term preparations, the Shimei Shige daily chemical line made its grand debut in 2010, marking the beginning of the group's "two lines and one day chemical" development path.

l In March 2009, 11 people including the Secretary of the Hulunbuir Municipal Party Committee and his party, the General Manager of Shanghai Jinjiang Group and the Secretary of the Party Committee of Chengkai Group visited the Shanghai Biyoulan base and gave Highly rated.

l In December 2008, Mr. Du Haijun won the "Top Ten Figures in the Beauty Industry in 2008" award.

l In September 2008, Shimei Shige once again won the most popular brand award among domestic beauty salons.

l In May 2008, the group donated 1 million yuan to the earthquake-stricken areas in Sichuan. In the past 20 years, the group has donated more than 5 million yuan to social welfare undertakings.

l In 2007, she won the "Female Economic Leader in China's Beauty Industry" award.

l In August 2007, the group established a 35 million "Win in Jinhuo" entrepreneurial fund to provide an entrepreneurial platform for Jinhuo employees who are interested in starting a business.

l In August 2007, Jinhuo implemented its international cooperation strategy. Du Haijun, Chairman of the Group, and his delegation inspected Momotani Suntenkan, a century-old Japanese enterprise.

l In April 2007, the Shimei Shige brand was popular in the world's third largest beauty expo and won the "Most Popular Brand Award".

l In January 2006, Jinhuo took the first step in its international cooperation strategy. The group introduced the core raw material from France - essential oil π/4 element, grandly launched the Daphneel series of products, and established Daphneel international beauty chain business organization.

l In December 2005, Shanghai Bioland Daily Chemical Co., Ltd. passed the ISO9000 quality management system certification of the Swiss SGS International Certification Agency for the first time with excellent results.

l In March 2002, the group invested 140 million yuan to build the Shanghai Biyoulan cosmetics production base. By the end of the same year, the number of celebrity skin care and body health salon chain stores nationwide reached 2,800, with annual sales reaching 6 100 million, and is praised by the industry as "a true expert in whole-store output".

l In 1995, it became the national general agent of "Hongmao Medicinal Liquor". From 1995 to 1999, the sales volume of Hongmao Medicinal Liquor products ranked among the top ten pharmaceutical-based health products in the country, and has successively won the title of "China's Eight Top "Super Brand Best-Selling Product", "Gold Medal of China Medical and Health Products Expo" and many other awards.

l In 1983, Mr. Du Haijun joined the business world and started his own business. When it was founded, Jinhuo was just a small trading company with a registered capital of only 60,000 yuan and only 6 employees.

Enterprise Qualifications

Top Ten Beauty and Bodybuilding Chain Organizations in China in 2008

Top 100 Beauty Salon Chain Companies in 2008

China Beauty Salon in 2008 Online Most Popular Brand Award

2007 China Beauty Salon Online Most Popular Brand Award

In 2007, the group's internal magazine "Golden Fire News" won the honorary title of "Excellent Cosmetic Enterprise Publication".

2007 Vice President Unit of the Beauty and Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce

2008 China Red Cross Humanitarian Service Award

l In October 1998, Jinhuo Group presented Donated RMB 1.533 million to flood-stricken areas;

l Donated RMB 600,000 to improve local urban transportation facilities

l Sponsored RMB 100,000 to public security criminal investigation work

l Donated more than 800,000 yuan in materials and materials to impoverished mountainous areas

l Constructed two Hope Primary Schools in Liangcheng County, Inner Mongolia, an old revolutionary base area

l Donated more than 300,000 yuan in materials and materials to earthquake-stricken areas

l p>

l Carry out large-scale expert consultation and free clinic activities with love

Corporate culture

Connotation: Corporate culture is the soul and spirit of the enterprise. A company without culture is like a person without a soul. Corporate culture is divided into three levels: the surface layer is material culture, the middle layer is behavioral system culture, and the core layer is spiritual culture. All three levels are indispensable.

Significance: An excellent enterprise will definitely give birth to an excellent corporate culture. An excellent corporate culture is the continuation of the life of an excellent enterprise.

Philosophy

Belief: There is never success, it is always the starting point.

Tongrenzhi: We work together through thick and thin, fulfill our responsibilities, work together to create a brand.

Goal: Go all out to realize the summit plan, create a century-old enterprise, and build a strong brand.

Mission: Lead the fashion trend in the industry and take social responsibility as our own responsibility.

Values: The perfect combination of corporate interests and personal interests.

Spirit: Pursue excellence and embellish life.

Views on learning: read books, learn from teachers, and reflect on yourself.

Crisis outlook: Always be cautious and always walk on thin ice.

Management

Team view: There is no perfect individual, only a perfect team. Unity is strength.

Attitude: Don’t make excuses, just find ways, take the initiative and take responsibility.

Quality concept: personality, quality, brand.

Efficiency concept: manage energy and improve efficiency.

Leadership outlook: Follow me, learn from me, supervise me, success or failure depends on the leader.

Management model: system first, details first, speed first.

Ideology: No problem is the biggest problem.

Service philosophy: long-lasting career, sincerity in exchange for true love.

Perception of Achievement: No matter how big or small something is, do the best you can.

Three questions a day: Have you set your goals? Is the method right? Did I do it?

Talent article

Talent outlook: No matter what, you will see the ups and downs at work.

The "Six Uses" principle: Use people with a sense of responsibility, use people with ambition, use people with caring, use people with loyal attitude, use people with execution ability, use people with professionalism height people.

The "Ten Don'ts" principle: Don't be a person who has no merit, don't be a person who is eager for quick success, don't be a person who is not enterprising, don't be a person who is unwilling to learn, don't be a person who cannot innovate. People who do not work without seeking efficiency, people who only talk but do not do things, people who take credit and blame others, people who are treacherous and people who undermine unity.

The Song of Gold Fire

Gold Fire has the style of Gold Fire, Gold Fire has the spirit of Gold Fire, We Gold Fire people have all kinds of feelings in our hearts; Gold Fire people have Gold Fire People's affection and love, the golden fire people have the light and color of the golden fire people. Look at the golden fire people's suffering and fatigue on the golden fire people. There is never success, it is always the starting point, the glory of gold, the intensity of fire, the love of the sea. Gold and fire, you have the power of gratitude. Gold and fire, you have feelings like the ocean. Golden fire, you are like an eagle spreading its wings, Golden fire, you are the sea that I yearn for, Golden fire, you come from the ordinary, Golden fire, you are the stage for our success.