What is the function of neon advertising?

Neon light is one of the main forms of light advertising in outdoor advertising. Its media characteristics are the use of new technologies, new methods, and new materials to attract people with the characteristics of light, color, and dynamics in the form of expression. attention of the audience, thereby increasing the acceptance rate of the message. Neon signs are generally placed in eye-catching locations such as the highest points of the city, building roofs and store fronts. It not only plays the role of street sign advertising and signboard advertising during the day, but also plays the role of embellishment of the city's night scene with its bright and eye-catching colors at night. Public transportation. Neon advertising, neon advertising is one of the main forms of light advertising in outdoor advertising. Its media characteristics are the use of new technologies, new methods, and new materials to attract the attention of the audience with features such as light, color, and dynamics in the form of expression. Thereby improving the acceptance rate of information. Neon signs are generally placed in eye-catching locations such as the highest points of the city, building roofs and store fronts. It not only plays the role of street sign advertising and signboard advertising during the day, but also plays the role of embellishment of the city's night scene with its bright and eye-catching colors at night. ?