What are the new media promotion methods?

Question 1: How to use new media to enhance publicity effects? In recent years, new media represented by the Internet, mobile new media, etc. have impacted the way people contact and choose media, and in turn impacted the ecological environment of positive publicity by mainstream media. In an era of diversified social values, how grassroots cadre propaganda follows the laws of news dissemination and improves the effectiveness of typical propaganda has become an important issue that the news media must face.

First, we must make full use of the integrated communication advantages of new media. Grassroots cadre propaganda cannot form a strong public opinion momentum through a single media, a single platform, and a single landing point. Media integration and integrated propaganda are the development direction to improve the effectiveness of propaganda. First of all, the integration of multimedia reports must be achieved. Secondly, typical publicity must constantly innovate in the form of expression. At the same time, new platforms such as mobile media must be skillfully used. Second, we must pay attention to the two-way interactive function of new media. The media needs to pay more attention to interaction with netizens and spread positive energy. First, it must eliminate the gap between propaganda subjects and netizens, and be good at promoting grassroots cadres with an equal vision and objective attitude; secondly, it must turn netizens into subjects of self-education. Third, we must pay attention to exploring and refining typical details of cadres to enhance their appeal. In the new media era, in order to increase the influence and appeal of grassroots cadres' propaganda reports, it is necessary to dig out and show the details that can move people the most, so as to make the image of cadres more full, real and credible, and to draw the attention of grassroots cadres and netizens. distance. Fourth, we must focus on creating a positive public opinion ecology and promoting two-way promotion of typical examples. Strengthening the publicity of typical grassroots cadres is consistent with increasing the aggregation and dissemination of "positive energy." We should pay attention to the opinions of netizens and integrate positive energy online; we should pay attention to the public opinion environment and promote typical publicity in both directions.

Question 2: What are the means of publicity? 1. Publicity on the streets in busy markets

This method is to print leaflets and distribute them in densely populated areas with large flow of people. You can also let local business newspapers do the publicity on your behalf. Publicity can also be posted on the bus.

2. Promote to school students

Various schools have corresponding Tieba. The Tieba has transaction posts corresponding to each month and can publish promotional information. You can also help spread the word through students at school.

3. Propaganda to computer users

This method of publicity for computer users is to publish information through various websites.

4. Face-to-face publicity in the market

In this way of market publicity, you can communicate with people to promote your product, introduce your product features, and let more people know about the product. You can also conduct promotional activities to achieve publicity effects.

5. Television publicity

The TV publicity method is to pay a certain publicity fee to the TV media for publicity.

Question 3: How to effectively choose media publicity methods. There are many publicity methods. Common ones include television, newspapers, radio, websites, promotional vehicles, posters, banners, leaflets, brochures, blackboards, etc. Various publicity methods have their own advantages and disadvantages, and should be used flexibly according to specific circumstances in specific implementation. (1) Publicity through radio, television, newspapers, the Internet and other media Publicity through radio, television, newspapers, the Internet and other media has the advantages of wide coverage and lively forms, and is suitable for centralized publicity and special publicity during critical periods. (2) Posters, posters and slogans are suitable to be posted or placed on roadsides with high flow of people, communities, enterprises, public canteens and other places that do not affect the beauty of the environment and are eye-catching. (3) Blackboard posters and promotional showcases. Blackboard posters or showcases are publicity positions for communities or enterprises, and are suitable for regular knowledge promotion at each stage of the census. (4) Flyers and pamphlets should be distributed at the entrances and exits of enterprises or companies, stations, cinemas, and shopping malls. The content should be short and concise, focusing mainly on publicizing the purpose and significance of the census and the knowledge that census objects should cooperate in accordance with the law. (5) Promotional items Warm and practical, exquisite small items such as desk calendars, pens, paper cups, etc. have the advantage of being kept for a long time and are readily accepted by the public, but their coverage is not wide. (6) Knowledge contests and entertainment programs are suitable to be held at the entrance of downtown shopping malls and crowded squares on weekends or holidays, and can achieve excellent results.

(7) Consultation activities can include online consultation activities with prizes and hotline consultation activities with prizes to attract citizens to actively participate; weekends or holidays can also be used to carry out on-site face-to-face consultation activities. (8) Banners and colorful flags. Due to their bright colors, banners and colorful flags can well enhance the atmosphere and can be hung or placed selectively during the publicity stage. (9) Promote the purpose and significance of the economic census to your companions, relatives and friends by taking advantage of the opportunity of visiting relatives and friends. This is an extremely effective way of publicity. (10) Sending mobile phone text messages for promotion. Because mobile phones can be carried with you, they have a huge business and user group and are not restricted by time and geography; and because text messages have the characteristics of low cost, high arrival rate, simple operation, fast speed, and rich personality, Therefore, mobile phone text messaging is a low-cost and highly effective means of publicity.

Question 4: Which method is suitable for new media publicity? The first camp: WeChat platform, Weibo platform, question and answer platform, encyclopedia platform

The second camp: live broadcast platform, video platform, audio platform

The third camp: self-media Platform, forum platform, blog platform

Any method will spread like a virus as long as it is used well. Personally, I feel that video marketing is currently a very good way of publicity, which can achieve natural spread. Not long ago, we collaborated with Su Hong Creative on a video, which received 50,000 views a day. Very powerful.

Question 5: How to use new media to do a good job in news propaganda 1. Make an improvement

Leadership support is the key. As the saying goes: "Leaders take the lead, step by step." First of all, leaders should pay attention to creating a good working environment for news and publicity work. Further improve leaders’ understanding of news and publicity work and increase investment and management efforts. News publicity is the deepening of industrial and commercial administrative work and a criterion for measuring whether industrial and commercial administrative work is well done. News publicity must not be treated as a task other than industrial and commercial administrative work. "Work is done, but also spoken." Therefore, it is very necessary to improve an organization, cultivate a high-quality news and publicity team, and comprehensively strengthen team building and management. Closely integrate news publicity with industrial and commercial administration work. The publicity content will focus on combating counterfeiting and inferior products, consuming high-end products, paying attention to people's livelihood, serving local economic development and other related work. According to different situations, we will explore the good practices and practices of each unit. Good experience, increase publicity and reporting.

2. Implement two measures

1.

Strengthen training and guidance on news publicity work. The office should give full play to its advantages in news publicity management, provide training and guidance, strengthen mutual communication and exchanges, discuss and research writing skills and publishing methods, analyze common submission misunderstandings, effectively establish layout awareness, strive to improve the quality and level of writing, and strive for news publicity Work is improved across the board. It is necessary to regularly study news resource sources every quarter, focus on the work of the Industrial and Commercial Administration Center, identify the key points of the next step of publicity work, and deploy the key points of press release submission to guide the publicity direction of each unit and ensure that the published news and publicity materials are for the decision-making of superior leaders. Service, playing the role of "advisor". In addition, we must create a good working atmosphere in which "unit leaders focus on publicity, rush to submit manuscripts, and compete openly and covertly to be first." On the one hand, some comrades with high political literacy, strong writing skills, and serious and enthusiastic work are selected from various departments and industrial and commercial offices to form a propaganda team and build a propaganda network that extends horizontally to the edge and vertically to the end. On the other hand, we strive to do a good job in publicity and training, select publicity business backbones to participate in key training, comprehensively improve the overall quality of propagandists and the quality of manuscripts, and adapt to the needs of publicity work under the new situation.

2.

Strengthen the quantitative assessment and reward and punishment system for news publicity. Improve the quantitative assessment system for news publicity, formulate incentive mechanisms, increase rewards and punishments, and increase the enthusiasm and enthusiasm of news publicity personnel. All publicity manuscripts adopted by newspapers and magazines at all levels will be rewarded according to the reward mechanism. For those who meet the news publicity assessment standards, if the publicist is rated as an outstanding correspondent or the news publicity score reaches the corresponding score or above, in addition to receiving a bonus, the publicist should arrange special funds and organize an outing study every year.

For units that fail to meet the news publicity assessment standards, their annual advanced evaluation qualifications will be cancelled. However, the use of news and publicity manuscripts cannot be focused and should be relatively balanced. Otherwise, news publicists in some units have worked hard to write for a year, but in the end they cannot even complete the task.

3. Strengthen three awarenesses

1. Strengthen the awareness of big propaganda. Create a strong atmosphere of "compare, learn, catch up, help, and surpass" in news promotion. Strengthen publicity and create momentum to fuel and encourage industrial and commercial work under the new situation. Actively improve the news and publicity work systems such as the news publicity notification system, responsibility system, reward and punishment system, etc. Establish a news publicity work mechanism in which "the director often inquires and personally handles the matter, leaders in charge directly participate and make specific efforts, and all employees from all levels are mobilized", fully mobilize everyone's enthusiasm and initiative, and create an environment where everyone pays attention to the news publicity work and all employees participate. Great atmosphere.

2. Strengthen the awareness of innovation. Actively explore and innovate, and strive to achieve new ideas, new angles, and new language in news and publicity work. We must have diffuse thinking in our thinking. When facing new situations and new problems, we must strive to "based on industry and commerce, grasp industry and commerce, and look beyond industry and commerce." Industry and commerce, study industry and commerce with an eye on the future”, truly giving full play to the forward-looking and guiding role of news propaganda. Always establish the work philosophy of "I have what others don't have, and I have something new when others have", actively explore the "highlights" of work, and firmly grasp the "bright spots" of publicity. Focus on the central work of the provincial and municipal industrial and commercial bureaus, party committees, and ***, and carry out publicity on hot and difficult issues of concern to the masses, and promote advanced models, work practices, successful experiences, and innovative measures at work to the society in a timely manner, and establish an industrial and commercial foundation Good image

3. Strengthen service awareness. Efforts should be made to broaden the field of publicity, enrich the content of publicity, improve the effectiveness of publicity, serve the party committee’s decision-making, and exert the positive effect of news and publicity work. On the one hand, it serves the development of various market entities, and... , and the crowds are concentrated in new media.

Question 7: What are the channels of new media marketing? There are many kinds, I don’t know which aspect you want to know about! ! Go to Baidu and find Benmo Public Relations. There are the most methods there, please refer to them

Question 8: What knowledge do you need to master about new media publicity? All new media operations have lost fans. You have to gain your fans quickly. After interactive updates, fans may not necessarily become your group. You have to slowly operate to make the fan group accept you and bring in new users and fans. Remember to advertise rigidly, that is a taboo. Everyone would be willing to let you have ads all day long. Just like space, it takes time. Nothing else matters

Question 9: How to use new media to achieve innovation in publicity work. Coping with value diversity is the main feature of publicity work in the new era and new situation. As a focus of corporate propaganda and ideological work, unified thinking has played a huge role in the development process of enterprises. How to innovate corporate propaganda and ideological work from multiple perspectives is a difficult problem that we must face and solve. 1. Under the new situation, corporate publicity work faces the challenge of value diversification. In different periods, people’s ideas and concepts have distinct marks of the times. The 21st century is the information age. New scientific and technological means represented by the Internet have brought about qualitative changes in information dissemination. New technologies and carriers have enabled live broadcast of images, texts, videos, etc., and comprehensiveness and timeliness have become the basic characteristics of information dissemination. This has had a huge impact on traditional communication based on paper media. Changes in the way information is transmitted have also greatly changed the way people of different ages receive information. With the development of the times, the democratic and people-oriented social atmosphere has made value diversification the mainstream ideological state of society.

A properly designed corporate website will be able to provide information and services that meet user needs and achieve two-way communication, which is something traditional media cannot do. 2. Infinite extension of information: The information content of the corporate website is not restricted. Any information you want to provide to your customers can be entered into your corporate website (product information, market information, corporate information, technical information, service information, etc.) . Moreover, this information is expressed in multimedia form. There is no limit on the use time of the corporate website, and it operates 24 hours a day, 365 days a year, and provides services at any time. There are no restrictions on where the corporate website can be used. At present, most countries in the world have regarded the development of INTERNET as one of their primary policy goals. Internet access will be as easy as turning on the TV at home. 3. Reduce costs: Reducing costs is the primary goal pursued by any enterprise. The cost of building a corporate website is not high (much lower than the cost of traditional media), and there is no risk. Moreover, part of the labor can be shared through the corporate website, saving costs in market development, business sales and customer service. At the same time, the distance between the sales system is effectively shortened. 4. Comprehensive functions: Corporate websites will surely become one of the indispensable corporate identities of enterprises in modern and future social development, improve the intangible assets of enterprises, and increase the added value of enterprises. Corporate websites have comprehensive functional value for enterprises (for example: corporate image function, product display function, news release function, e-shopping function, talent recruitment function, online education function, technology forum function, etc.). The unique comprehensive functions of corporate websites will definitely enhance the overall creativity of the company. 5. Unique advantages of advertising: The unique advantages of Internet advertising can be roughly summarized as the following six points: a. Huge spread range. Online advertising has a wide spread range, and advertising information can be delivered all day long (no matter how windy or rainy it is) through the international Internet. impact), spread to all parts of the world 24 hours a day. At present, there are more than 200 million Internet users in the world, and more than 10 million in China, and these user groups continue to grow at a rate of 10% every year. These netizens have high spending power and are the audience for online advertisements. They can browse advertising information at any time on the Internet anywhere in the world. These effects cannot be achieved by traditional media. b. Transmitting information without compulsion. As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive. They all try their best to attract your vision and hearing and forcefully instill them into your brain. Online advertising is on-demand advertising. It has the nature of newspaper classified ads but does not require you to browse thoroughly. It allows you to query freely and presents you with the information you are looking for in a concentrated manner, thus saving your time and avoiding ineffectiveness. of passive concentration. c. The number of audiences can be accurately counted. Using traditional media for advertising, it is difficult to accurately know how many people have received the advertising message. Take newspapers as an example. Although the readers of newspapers can be counted, the number of people who have read advertisements published in newspapers can only be estimated and not accurately counted. As for the audience size of advertisements such as television, radio and street signs, it is more difficult to estimate. On the Internet, an authoritative and impartial visitor flow statistics system can be used to accurately count how many users have viewed each customer's advertisement, as well as the time and geographical distribution of viewing by these users, thus helping merchants to correctly evaluate the advertising effect and review the advertisement. Advertising strategy. d. Flexible, real-time and low cost. It is difficult to change advertisements in traditional media after publishing. Even if it can be changed, it often requires a large economic cost. Advertising on the Internet can change the advertising content in a timely manner as needed, including correcting errors of course. In this way, changes in business decisions can also be implemented and promoted in a timely manner. e. Strong interactivity and sensory The carrier of online advertising is basically multimedia and hypertext format files. As long as the audience is interested in a certain product, they can learn more, more detailed and vivid information with just a click of the mouse. information, so that consumers can experience for themselves "...gt;gt;