What is the significance of LOGO design for volunteers of the 2022 Winter Olympics?

As a member of the volunteer logo design team of Beijing Winter Olympics, Xie Jianjun, the chairman of Dongdao Brand Creative Group, interpreted the logo in this way when interviewed by the Beijing News reporter:

Volunteer spirit is the most beautiful spirit of mankind, with responsibility, responsibility and courage. How to present the volunteer spirit to the world and express it to the world, this symbol is "I love you" that can be recognized all over the world, and it does not need to be described in other languages. It is a formed symbolic language. This is in line with the spirit of representing the volunteers of the Winter Olympics.

Volunteer logo is a secondary logo below the emblem of the Winter Olympics, which should be related to the emblem of the Winter Olympics and the Winter Paralympics. The emblem has a turning point and a gradual change, and one of the languages found in it is the way of folding.

Let's take a sum and finish it. Hand in hand from top to bottom, helping athletes, helping spectators and giving love. At the same time, it is passionate and embodies the vision of this Winter Olympics-pure ice and snow, passion dating.

The following smiles reflect that volunteers face the world, the audience and the athletes, which is also an extension of the 2008 Beijing Olympic Games. In the 2008 Beijing Olympic Games, the smile of volunteers is the best business card in Beijing. The 2022 Beijing Winter Olympics inherited the volunteer spirit of 2008 and still smiled at the world.