What kind of company is Hisense?

At the 2022 World Cup in Qatar, Hisense, as the official sponsor of the World Cup, displayed the slogan "China No. 1, World No. 2" on the advertisements surrounding the World Cup stadium, which aroused the attention of fans and widespread attention from netizens. Many friends who don't know Hisense think that Hisense's slogans like this are purely "showy" and are simply exaggerated and not a true reflection of its own strength. So let’s take a look today at what kind of company Hisense is and whether Hisense’s slogans are exaggerated.

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Let me start with the conclusion, "China is number one, the world is number two" Hisense deserves its reputation. You are wrong to underestimate Hisense.

Hisense’s development history is almost the growth history of China’s color TV industry, and it is also a reflection of the growing strength of China’s manufacturing industry. At the beginning of the 21st century, the TV market was "dominated" by Japanese manufacturers, and Chinese companies were not ranked at all. Hisense was determined at that time to change the predicament of China's color TVs and allow Chinese companies to truly rise globally. To this end, Hisense has made continuous efforts and efforts. In the past ten years, Hisense has almost taken 10 years as a span. After 6 iterative innovations in the past 10 years, Hisense has driven the TV industry towards high picture quality with Hisense multi-zone dynamic backlight control technology.

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And Hisense has made great achievements in the field of laser TV. The Ministry of Industry and Information Technology also specifically "named" the world's first roll-screen 8K laser TV launched by Hisense , which is enough to show the continuous creativity that Hisense has burst out among Chinese manufacturing companies. In the past 12 years, Hisense TV shipments have accounted for less than 5% of the world's total. This year, Hisense TV shipments have exceeded 12%. Judging from the global TV brand monitoring data released by AVC Revo some time ago, Hisense TV shipments reached 19.6 million units globally, a year-on-year increase of 18%. Hisense ranks second in the world and first among Chinese TV brands.

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It is precisely because of such achievements that Hisense dares to shout the loud slogan of "China's first, the world's second". Up to now, do you still think Hisense is a "showy" company, or is this an exaggeration? In fact, Hisense became the official sponsor of the World Cup as early as 2018. Sponsoring two consecutive World Cups has made Hisense the trump card representative among Chinese home appliances. It has also pointed out the development direction for Chinese manufacturing companies. There will be more and more in the future. Enterprises are emerging in the World Cup, and Chinese enterprises will surely become the benchmark for global enterprises.