Joke Collection Website - Bulletin headlines - Asking for automobile promotion advertising language
Asking for automobile promotion advertising language
I don't know the brand, model, product positioning and market situation of this car you mentioned.
I can only teach you the method!
At the beginning of each car's listing, the manufacturer will give the dealer a training material to clarify the product positioning and target population;
1, understand the local automobile market and pay attention to local current events that have a positive impact on automobile sales;
2. Grasp the profit margin of this product within the scope accepted by the boss;
3. Understand the real needs of target customers;
4, according to the above three points, do promotional packaging;
Example:
1, there will be a local auto show in July;
2. The profit margin that can be produced is 5000 yuan;
3. The first demand of customers is cash discount, followed by car decoration, and finally insurance;
Then the simplest and rudest promotion theme is
"Buy XXX products in advance at the auto show price, enjoy a maximum of 3,000 yuan, send a thousand yuan gift package, and send a strong insurance."
If you have time to think about it.
It can be
"Buy XXX models during the auto show, enjoy the highest preferential price of the general manager, and then enjoy XXX. . . . .
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