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How to write logistics advertising words?
A lasting enterprise advertising slogan must be innovative, unique and new, not easy to be vulgar, not easy to be confused with peers in the same industry, catchy and meaningful, easy to remember, read, catchy and clear, easy to write and understand, and at the same time it should conform to the characteristics of logistics enterprises and be suitable for them to promote and strengthen their position in the industry. Advertising language brings successful works to logistics enterprises and feels the works of logistics art. Advertising language is an element of corporate image and a symbol of corporate culture concentration. A lasting enterprise advertising language must be innovative, unique and novel, not easy to be vulgar, not easy to be confused with peers in the same industry, catchy and meaningful, easy to remember and read, catchy and clear, easy to write and understand, and at the same time conform to the characteristics of logistics enterprises, suitable for logistics enterprises to publicize and strengthen their position in the industry. The following are the classic slogans of some enterprises compiled by Wang Wan: "Thanks for the achievements along the way." DHL Express. "Do you know me?" -American express. "Cherish what you have entrusted, just like giving it yourself." -UPS express. The word "fast" is often highlighted in the advertisements of express delivery companies, but UPS Express Company has shaped itself into an intimate image through a series of advertising activities. From the handsome young people who greet "good morning" to the smiling faces of service personnel, UPS pays more attention to the appeal of the image, "cherishing what it entrusts is like delivering it in person", which embodies humanistic care and emotional transmission. "The mission must be achieved." Fedex. Express companies pay the most attention to service, and the most concentrated expression of service is "fast" and "punctuality". As the earliest express delivery company in the world, FedEx has hundreds of special planes, so it can also provide intercontinental transportation service 24 hours a day, just as they promised: the task will be realized! "Who knows more about the Asia-Pacific region?" -Slogans in advertisements of foreign logistics companies (after being checked by Link.com on www). Info. 10000 (DHL) is used as a rhetorical question, which shows that they have completed the logistics task quickly under the complicated road conditions in the Asia-Pacific region. "The Great Wall, the Soul of China" —— The slogan of Jiangmen New Great Wall Freight Center in 2000. "God-given rain and dew moisten the earth" —— The first logistics market in China: Zhongshan Tianrun Logistics Market. "Gem quality, star service"-Guangzhou has 3,000 trucks, and the same city distribution supplier: Baoxing Logistics Company "establishes China's international exhibition"-China logistics demonstration base: Shenzhen Baodingwei Logistics Center. "World Logistics, Bright Future" —— The First Village of China Logistics: Zhongshan Tianhong Logistics Market. "Golden Garden, Pengcheng Wan Li" —— China Logistics Park Independent Innovation Demonstration Base: Shenzhen Jin Peng Logistics Park. "Water in the West, Dancing China"-a modern logistics port in the west of China with an area of 18.66 square kilometers. "Blending with nature and prospering in Lizhuang" —— tianyuan international Logistics Park invested and built by Shunhe Industry and Trade Company in Lizhuang Community, Linyi. "Yellow Sea Coast, Golden Harbor"-22 square kilometers of China? Jingang international logistics park. "Beijing, the capital, is a high-end base"-the only intermodal logistics base in Beijing: Southwest Liangxiang Logistics Base. "Leading Guanzhong, Phoenix Dancing in China" —— Planning of Baoji Logistics Park in Guanzhong Economic Zone covering an area of 9.3 square kilometers. "Eagle on the Plateau, Pearl on the Sea"-Dali West Yunnan Logistics Trade City. "Gathering global resources and smoothing world logistics" —— Shunde Asia International Logistics Freight Center. "Choose the gold you love, love the home you choose"-advertising slogan of Jinjia Logistics Park. "Excellence comes from leading Sichuan and Chongqing with you, braving the wind and waves, and rising in the west; Success comes from expanding Suining with you and adding wings to logistics according to geographical location; Wealth comes from creating tomorrow with you and gathering people to work together. " —— Advertising slogan of modern logistics port in western China, covering an area of 18.66 square kilometers. "Connect trillions of applications and reach hundreds of millions of services to provide customers with high-quality and efficient logistics and supply chain interactive services." -The company's vision of Wang Wan logistics information interactive platform. "Respect morality, take root in logistics, plan tomorrow and create the future" —— Slogans of China Logistics Planning and Research Institute and Guangzhou Li Weiwei Logistics Planning Agency. "Deliver with your heart and reach the world"-the slogan of Yuancheng Group. "The logistics port in the north, the Cape of Good Hope in China." -the slogan of the Cape of Good Hope Logistics. This is the main slogan tailored for Hebei Cape of Good Hope Logistics Development Co., Ltd. ... Cape of Good Hope, taken from the place name, is located in southern Africa, and is a landmark area connecting the Indian Ocean and the Atlantic Ocean. The slogan corresponds the logistics port to the Cape of Good Hope, and quickly blends the place and place name together, resulting in a new artistic conception, which not only embodies the characteristics of logistics "connecting the world", but also implies the company's vision of becoming a logistics demonstration enterprise in China. The advertising language is profound and magnificent, not only catchy, but also integrates all the ideas of the company's development.
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