What issues need to be paid attention to during the signboard design and production process?

There are many key points to pay attention to when designing and producing outdoor advertising signs. Menoxin will take you to take a look at them:

1. The size of the characters. Generally speaking, the text should be 16 centimeters high at a distance of 50 meters. If it is to be seen clearly at a distance of 120 meters, the text should be at least 1.35 meters high. This is a basic requirement in terms of viewing angle.

2. Creativity can also be said to be our simplest language. The purpose of advertising is to spread. If it is too complicated and people cannot understand it, it will not be effective.

3. It is best to have someone advertising the product. People have always been interested in people. If a company has money, it can hire celebrities to endorse it. If it doesn't have money, it can look for advertisements with unknown beauties, or it can look for people with unique characteristics or cultural backgrounds to speak for them.

4. It must be informative. Since the audience is a moving pedestrian, the location and time of the audience passing the advertising sign must be taken into consideration in the design. Pedestrians are not willing to accept cumbersome pictures. Only by unexpectedly attracting pedestrians' attention with concise pictures and revealing forms can the audience be attracted to watch advertising signs. Therefore, the design of outdoor advertising signboards should pay attention to reminders, with pictures and texts, with images as the mainstay and text as the auxiliary. The text should be simple and clear and should not be lengthy.

5. The theme is single and the pictures and text are simple. An advertisement can only have one theme, and one advertisement cannot have multiple themes so that people will not know what to say. Try not to list data. If you do, it will be simple. For example, Alibaba wrote a sentence on a large billboard on the highway: 7 million merchants are using Alibaba. People can understand the function and scale of this B2B e-commerce platform by looking at it.

6. Location selection. Some advertisements are placed in a good place so that people can see them and see them all, while others are rarely seen by people.

7. Try to use standard boldface fonts. Don't play with word art, especially calligraphy and cursive writing. Let people understand and know in the shortest possible time.

Outdoor advertising signs are the decoration of modern cities. Beautiful outdoor advertising signs should be the windows of the city. Various forms of public service advertisements, commercial advertisements, corporate image advertisements, and colorfulness add beauty and style to modern cities. It expresses urban style and architectural features to a certain extent, allowing people to be influenced by beauty while exchanging information. Therefore, the rationality of color, proportion, lines, and shape should be considered in the design of outdoor advertising signs; temperature resistance, anti-aging, anti-corrosion, easy to clean, etc. should be considered in terms of materials and processes. The following issues need to be paid attention to:

1. Store signage design highlights the characteristics of the brand

Let customers clearly know what you sell, including style, brand culture, etc. These elements require us Have a certain understanding of yourself before making a conclusion.

2. Give the store a good name

The name must capture several key points: highlight the theme, be catchy, and be easy to understand. Master these points, and people who pass by will remember your store. Mainly reflected in two aspects, one is identification, which should emphasize the image of the store, expand the visual influence, stimulate psychological feelings, and make the store image profound; the other is communication, which should show unity internally and express externally. Difference.

3. Material selection for store sign design

The main materials include LED LCD screen, acrylic and inkjet cloth. The selection of materials mainly starts from two aspects. On the one hand, choose the most cost-effective according to your own product category; on the other hand, look at the surrounding environment to see which material is suitable for the location.

4. The color selection for store signage design should not be too complicated

Be familiar with the color. Each color will bring different effects and give customers a different feeling. Keep it Neatness, do not use too many colors, the amount of information that the store needs to express is not large, there is no need to make the store sign too fancy, try to only use 1-3 colors, and reduce the use of overly exciting colors, because it is easy to form Visual fatigue.

5. The overall shape of the store signboard design

Nowadays, the more common storefronts are rectangular, which hangs regularly above the door. However, with the development, there are gradually more creative signboards, such as some coffee shops, which can vividly express the theme and integrate form and spirit. Therefore, store signage design does not necessarily have to be rectangular. Don’t be constrained by thinking and fully tap your creativity.

6. Pay attention to the size, position, quantity, and shape of the fonts in the store sign design, and design them in combination with shape and color.