The Service Brand of Kunshan Administrative Service Center

In 2004, Kunshan Municipal Organs Working Committee issued an implementation plan for municipal organs to strive for "organ service brand". With the concept of integration and interaction between party affairs and business, and with soft power, we can lay a solid foundation for harmonious development, and start the establishment of service brands of government agencies.

The implementation plan defines the guiding ideology, brand connotation, conditions, application methods and selection methods of striving for Excellence. When applying for a service brand, all departments are required to combine their own characteristics, accurately position themselves, select their strengths, rely on their advantages, choose the service items that the masses like, and formulate a set of implementation plans that not only conform to the service characteristics of the departments, but also reflect the brand characteristics. In order to do a good job in striving for the brand of government services, the leaders of Kunshan Municipal Affairs Working Committee went deep into grassroots research and held a forum to listen to the opinions of all parties. More than 20 leaders of environmental protection, finance, labor and social security, personnel, land and other units with good organizational conditions went to Qingdao and Dalian for study. On the basis of 2004, according to the requirements of the Municipal Party Committee for "carrying forward and upgrading efficiency and benefits" and continuing to build a good pro-business service brand, the Working Committee issued the "Implementation Opinions on Deepening the Campaign of Striving for Service Brands of Institutions" in early 2005, seized the opportunity of the Municipal Party Committee and the Municipal Government to set up the "Service Innovation Award", improved the measures for striving for service brands, and correctly handled the relationship between striving for service brands and striving for "Five Good" advanced party organizations and civilized units. The working committee not only opened the forum of "I talk about my service brand", but also invited experts to give a brand-new explanation and guidance on the concept, behavior and vision of striving for a service brand. In the training class for party cadres, the Working Committee invited experts to give a special lecture on service brands, which broadened the ideas of all units from concepts and ideas and enhanced their understanding of the importance and long-term effects of striving for service brands in promoting the work of all departments. Through a series of effective measures, many units have a further understanding of the service brand, and have been supported by the main person in charge of the department.

Since 2006, around the target requirements of "Dare to innovate and take risks, dare to take responsibility for development, and be willing to contribute to the grassroots" put forward by Kunshan Municipal Committee, the Commission has further deepened the creation of service brands, taking "typical guidance, key counseling, creating atmosphere and overall promotion" as the guiding principle, and through the design orientation of name, logo and materialization, constantly endowing the brand with new connotations, fully embodying the characteristics of the department; An evaluation system for service brand creation based on the social evaluation mechanism and taking the satisfaction of clients as the standard was established. The Interim Measures for the Management of Service Brand Creation of Kunshan Municipal Organs and the evaluation form were issued, and representatives and experts from relevant departments of the Municipal Party Committee and the Municipal Government were invited to form a service brand expert consultation and evaluation team. At the same time, it is suggested to the municipal party Committee that the achievements of service brand creation should be included in the assessment category of urban efficiency construction, so as to stimulate the enthusiasm of various departments of municipal organs and lead the service brand creation work to a deeper level. The Working Committee sends out an interactive theme activity of "I talk about the service brand of the organs" to the municipal organs and the society every month, and holds a "service brand" forum and other activities to stimulate the sense of responsibility and mission of all departments to strive for service brands and ensure new achievements in the striving activities.

At the end of this year, the Working Committee made a special evaluation of the service brands of three mature units, namely, the Municipal Federation of Trade Unions, the Bureau of Letters and Calls and the Labor Bureau. On this basis, the Working Committee held the first batch of naming meetings for service brands of municipal organs on June 30th, 165438+, and all the main leaders of the Municipal Commission for Discipline Inspection attended. The meeting also invited party member cadres of municipal authorities and a considerable number of community residents to participate, further expanding the social effects of service brands. After the naming meeting, the Working Committee of the Government Organs also invited the Shanghai People's Crosstalk Art Troupe to perform an interesting and vivid performance of "Walking into the Community and Serving the People" for government officials and community residents, which made them feel the charm of the government service brand in a form that the masses loved.

Through a series of practices, the establishment of service brand has directly promoted the "carry-forward" of efficiency and benefit in Kunshan City, reflected the comprehensive achievements of party building work team construction in various departments of municipal organs, played an obvious role in integrating departmental resources and rallying the strength of all staff, and has been widely recognized by the society. Next, the Working Committee will closely focus on the requirements of the second plenary (enlarged) meeting of the 11th Municipal Party Committee, that is, "we should take the creation of government service brands as the starting point, give full play to party member's vanguard and exemplary role, promote social harmony with inner-party harmony" and "build a number of government service brands according to the requirements of" personalization, specialization and refinement ". Through typical guidance, take a point-to-point approach. We will launch a number of service brands with their own characteristics and generally recognized by the society, and constantly improve the level of municipal government departments in serving the grassroots, the masses and the society, so that the service brands of government agencies can truly reflect the love of the party and the government for the people, become the image of Kunshan as a civilized city, and become a powerful propeller for the first development, scientific development and harmonious development. Make due efforts and contributions to speed up the new journey of "two firsts" in Kunshan and build a harmonious society.