How to evaluate Tmall Double Eleven ads latest

The core point of this advertisement is the last sentence "Shang Tmall, just buy it." You wrote the word wrong, it is "Shang" instead of "Shang", emphasizing the fashionable "Shang" , it implements the "brand fashion" part of Tmall's positioning, and the title of Tmall's page used to be "On Tmall, that's enough", now it becomes "On Tmall, just buy it". Two words have changed. . He instantly became much taller.