The components and characteristics of public service advertising copywriting

Public service advertising is an advertising activity that is not for profit but provides free services to the society. It has played an important role in providing moral and ideological education to society. The copywriting of public service advertisements is also part of it. The copywriting elements of public service advertisements include: title, body text, slogan and accompanying text. The title is the title of this advertisement. The main text is the core content of this advertisement, which provides a detailed introduction to the advertising information. The slogan is the catchphrase of the copywriting. As an important part of public service advertising, its characteristics are that it must have a clearly expressed theme, be creative, and have a positive appeal.

The picture comes from the Internet