Business partner slogan

One person has one's advantages, partnership has its advantages, and there are signs of partnership success everywhere. A person's endurance is limited. Sometimes to do big business, you need partners' funds, partners' advice and so on. A person is often too busy to spare time.

Choosing a partner is the most important thing, otherwise the hard-earned enterprise will only go down the drain. Some people say that partnership is like marriage. If you choose the right one, it will last forever. Choose the right one, it will be sweeter. Wrong choice, three days of big quarrel and two days of small quarrel will only lead to divorce in the end.

In the early stage of starting a business, due to the lack of funds, talents and experience, and the lack of conditions like family companies, it is the strong desire of many company bosses to choose one or several like-minded friends to start a business successfully.

In previous college students' business plan competitions or business competitions, it is generally teamwork and collective victory; There is an unwritten "rule" circulating in Silicon Valley: an entrepreneurial team composed of two MBA and MIT doctors is almost guaranteed to obtain venture capital. Although this is somewhat exaggerated, it contains the fact that entrepreneurship is no longer simply the pursuit of individual heroism, and the success probability of team entrepreneurship is much higher than that of individual entrepreneurship.

Let's look at an example of a partnership:

The pioneer group of Vantage water heaters is known as the "Seven Stars and Big Dipper Array". These seven "small hair" come from peasant families in Xiaolan Town, Zhongshan City, Guangdong Province. They broke the prejudice of China people that "one person is a dragon and three people are worms" and set up the banner of partnership.

From 65438 to 0978, Deng Xinhua, Huang and Pan He were assigned to work in a township electromechanical factory. They work hard and become the backbone of their business. 1980 Huang became the deputy director in charge of production. However, in 198 1 year, the electromechanical factory was closed by the town for various reasons, and all employees were dissolved. At the same time, Huang worked as a blacksmith in a town-run farm tool factory, and was the apprentice of the forging master in the factory. Guan Xiyuan worked as a typesetter in the town-run printing plant.

At the end of 199 1, seven old friends met by chance. At this time, everyone has made small achievements in their careers. Without the pressure of survival, there is the distress of development. They discuss their future development plans. Huang, who runs a gas appliance parts processing factory, said: "My factory has provided parts to several gas appliance manufacturers in recent years, and the monthly consumption has greatly increased, which proves that it is profitable to produce stoves." Hearing this, everyone became interested.

1In April, 1992, seven people were unanimously elected as the chairman and Huang as the general manager, and the company was renamed as Zhongshan Vantage Gas Appliance Co., Ltd. In terms of equity distribution, the village government accounted for 30%, and the other seven people were equally divided, each accounting for 10%. Both Huang and Guan Xiyuan used management and marketing knowledge to become shareholders, which was the big news in Zhongshan at that time. The seven shareholders showed amazing courage and boldness. None of the seven bosses went to college, and the tallest one graduated from high school. Seven people began to follow the basic principle of "from each according to his ability, from each according to his ability", and carried out a reasonable and simple division of labor, each serving as the manager of a department. At the same time, they practiced democratic centralism, and on major decision-making issues, seven people and four votes agreed to pass immediately, which completely put an end to the mistakes of individual dictatorial decision-making and ensured the healthy development of Vantage from the system. They also agreed on a "gentleman's agreement" that "relatives are not allowed to enter Emperor Hua", which resolutely eradicated the possibility of individual directors cultivating cronies from the system.

The rise of Vantage water heaters stems from the problem that all gas stoves at that time did not pay attention to brand image and the products lacked differences. They took the lead in finding problems, hired professional image design companies and introduced "CI planning" into enterprises. The company's sales, publicity and other business supplies are "CIS", which makes Vantage's elegant and high-end image quickly recognized by consumers and gradually becomes a magic weapon in the water heater market.

Vantage water heater has achieved great success by virtue of courage, trust of partners, cooperation of Qi Xin and standardized management without knowledge advantage. From the growth of Vantage, it is not difficult to see that partnership has a unique advantage over going it alone, that is, one plus one is greater than two.

Partnership entrepreneurship has many irresistible advantages, which makes entrepreneurship competitive from the beginning. Its advantages are mainly as follows:

1. Enjoy resources * * *: No matter how excellent an entrepreneur is in a certain industry, he can't have all the management experience, but he can have everything the enterprise needs with the help of a team. For example, customer experience, product experience and entrepreneurial experience, and interpersonal network can help entrepreneurs more.

2. Teamwork: As the cornerstone of the partnership lies in the common vision and belief, the team can put forward a set of vision and business philosophy that can unite people and form a common goal, language and culture as the basis for mutual trust and benefit sharing. When making decisions, Qi Xin can work together, which is a solid cornerstone for the survival and development of enterprises.

3. Risk: Unity is strength. Many times, entrepreneurs will encounter a lot of trouble in the process of starting a business. If they solve it entirely by themselves, they may spend a lot of energy and money. Moreover, the team is a whole, the success or failure is the whole rather than the individual, members can share joys and sorrows, and the operating results can be shared openly and reasonably, so the team will form a strong sense of cohesion and unity.

Mr. Zeng, the owner of the decoration company, thinks so. After graduating from college, he left two childhood friends behind for more than ten years and ran a well-known food store. Business is doing well now. They are now operating in Guangzhou Zhonghua Plaza, where business is booming, and are going to Beijing Road to find a store to open a branch. Ceng Laoshi said that going it alone has its advantages, but partnership has more advantages.

Partners can help each other, whether it is money or manpower. When I started my business, I thought about it. I'm afraid I'm not strong enough. I'm afraid I can't afford such a risk. After all, everyone gathers firewood, and Ceng Laoshi thinks that as long as everyone trusts each other and has the same entrepreneurial goal, they can start a business together, so that everyone can relax a lot. A person has great pressure to start a business and develops slowly.

An American boss recalled that when he started a company, he said, "When I started my own business, like many people, I wanted to set up a partnership company and found several partners. When I finished the market survey, I came to the conclusion that the risk was quite high. I think: I may not be able to run a company on my own. If I have a few people I can rely on, it may be much easier. "

Therefore, before starting a business, it is necessary to investigate the market risks.

In short, because no one will have all the skills, experience, relationships or reputation needed to start and run a business, conceptually, if you want to start a business successfully, you must form a core team. Team members will play different roles for entrepreneurs: either partners or important employees. They are indispensable, and with them, we can solve some problems that may arise in the process of starting a business.

Case 1: 1998, Deng Feng and his classmate Ke Yan co-founded Netscreen Network Security Company. Six years later, Netscreen became the third largest network security equipment company in the world. Company 200 1 was successfully listed on Nasdaq, with a market value of $4 billion in 2003.

Case 2: 1996, Deng Jie co-founded ACD company with two Tsinghua alumni, and successfully merged ACD company with UT Starcom in 20001year, and immediately became the president of UT Starcom's ACD department.

Case 3: Zhou Yunfan and Yang Ning, classmates from Stanford, USA, 1997, 1999 * * * returned to China and co-founded China as a website; In 2002, Kong Zhong was established to develop 2.5G mobile value-added services, such as MMS, WAP and JAVA. In July 2004, Kong Zhong successfully listed on NASDAQ.

Facts show that the complementary entrepreneurial team composed of R&D, technology, market and financing is a necessary condition for entrepreneurial success. A survey also shows that 70% of successful companies are partnerships.

But not all partnerships can succeed, and there are many unsuccessful examples. Intermittent things like this among entrepreneurs seem to be staged every day. A survey shows that 20 new companies are born in Zhongguancun every day, but at the same time, at least two companies close down or dissolve. Relatives and friends saved a company together. When starting a business, they can be like-minded, but if they are a little better, they will split up and even go to court. Compared with large enterprises, there are more "breakup" incidents of partners in small and medium-sized enterprises, which have a greater impact on enterprises.

According to a survey of 100 fastest growing small companies by a foreign research institution, it is found that half of the entrepreneurial teams can't survive smoothly in the first five years of the company, while in the case of 12 entrepreneurial teams studied by another institution, only two entrepreneurial teams remain intact in the initial stage after five years.

Unlike family businesses, partnerships lack natural ties of blood. So it is easier to fall apart. The reason why the life span of the partnership company is not long is mostly because at the beginning of the cooperation, the company faced a series of problems to be solved. Everyone concentrates on starting a business and is not very keen on the competition for fame and status. When the company developed, fame and fortune began to ferment in the hearts of individuals, and everyone had selfishness. In this way, the partnership company began to crack. Although I didn't turn my face at once, if there are people with different ideas inside a company, how can the company's operation not go downhill?

After the contradiction appears, the most thorough solution is "separation". Many companies are split in two or even split in two. This separation is thorough, but how can a good company go through such a toss? After the separation, the competitiveness of both capital and talents will drop immediately compared with before. This is also the reason why many partnership companies have been devastated after separation.

Even China real estate "crocodile" Pan Shiyi has experienced such a thing. He was sued by three small shareholders who cooperated with the company in the past. It was his partner who worked hard together many years ago that put Pan Shiyi in the dock this time.

The three former partners believe that Pan Shiyi cleaned their shares by transferring their shares as a whole. When starting a business, "he is my brother" suddenly became irrelevant to the company he founded, so the three men demanded 100 million yuan from Pan Shiyi, and the Beijing Higher People's Court handled this rare case of 100 million yuan from the boss.

No matter what the final result is, the result is not what everyone wants. Partnership is to maximize the collective strength, but as long as it is distracted, the partnership will fail. Therefore, we must pay attention to the choice of some things when cooperating.